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For Companies At a Glance
- Tasks: Create and execute a dynamic content strategy to elevate a founder's brand in Dubai real estate.
- Company: Join Treo Homes, a leading real estate firm in the vibrant city of Dubai.
- Benefits: Competitive salary, revenue-linked bonuses, visa, medical insurance, and Emirates ID provided.
- Why this job: Shape the narrative of a prominent figure while attracting top talent and investors.
- Qualifications: Proven experience in content management, strong storytelling skills, and video production expertise.
- Other info: Exciting opportunity for growth in a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
Based in Dubai or willing to relocate.
Revenue-linked bonus structure. Visa, medical insurance and Emirates ID provided.
Role Overview
Treo Homes is seeking a Founder Branding & Content Strategist to build and scale the personal brand of Aron Lomax, Managing Partner of Treo Homes. This role will be responsible for developing and executing a content strategy designed to attract high-quality brokers to join Treo and international investors looking to invest in Dubai real estate. This is a strategic role, not a junior social media position. The successful candidate will think like a media operator and strategist, owning content direction, scripting, assisting with filming and editing - platform growth across Instagram, TikTok, YouTube, and LinkedIn.
Key Responsibilities
- Content Strategy & Founder Positioning
- Develop and execute a rolling 90-day content strategy aligned with business objectives.
- Define and refine content pillars including: Dubai macroeconomics, investment education, broker training, founder insights, lifestyle content, and global market comparisons.
- Shape and protect the founder narrative, ensuring clarity, authority, and consistency across platforms.
- Turn market news and economic shifts into engaging founder-led commentary.
- Build recurring content series to establish authority and consistency.
- Platform Execution
- Post daily content across Instagram and TikTok.
- Publish weekly 5–10 minute YouTube videos in collaboration with the marketing team.
- Publish twice-weekly LinkedIn thought leadership posts.
- Script, film, and edit short-form content in-house.
- Direct long-form production and ensure high production quality.
- Optimise captions, hooks, thumbnails, and retention strategies.
- Analyse performance data and continuously improve output.
- Recruitment-Focused Content
- Create content showcasing Treo’s culture, training academy, earning potential, and relocation opportunities.
- Develop 'day in the life' and behind-the-scenes content.
- Position Treo as the premier brokerage for ambitious brokers relocating to Dubai.
- Investor-Focused Content
- Simplify complex market dynamics and explain investment strategies clearly.
- Compare Dubai property performance with global markets.
- Produce educational content on payment plans, yields, risk, and long-term market positioning.
Experience & Requirements
- Proven experience managing and scaling founder-led content.
- Strong scriptwriting and storytelling ability.
- Deep understanding of short-form hooks and audience retention.
- Experience collaborating with videographers and production teams.
- Strong editing capability (Reels, TikTok, Shorts).
- Real estate or finance knowledge preferred but not essential.
- Based in Dubai or willing to relocate.
Performance & Incentives
In addition to a competitive base salary, this role will include a revenue-linked bonus structure tied to measurable business impact, including broker recruitment performance and investor lead generation.
What Success Looks Like (12 Months)
- Significant growth of a highly targeted audience across platforms.
- Consistent inbound broker applications referencing content.
- Regular inbound investor enquiries.
- Clear positioning of Aron Lomax as a leading voice in Dubai real estate and market commentary.
How to Apply
Applicants must provide examples of founder-led content they have scaled, links to previous work, and a short outline of how they would uniquely position Aron Lomax within the Dubai real estate space.
Social Media Founder Branding and Content Strategist - relocate to Dubai employer: Treo
Contact Detail:
Treo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Founder Branding and Content Strategist - relocate to Dubai
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially anything related to branding and content strategy. Use platforms like Instagram or LinkedIn to showcase your projects and engage with your audience. This will help you stand out when applying through our website.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Treo Homes, and express your interest. Share your ideas on how you can contribute to their brand and content strategy. It shows initiative and could land you an interview!
✨Tip Number 4
Stay updated on industry trends! Follow relevant news and social media accounts to keep your finger on the pulse of the real estate market in Dubai. This knowledge will not only help you in interviews but also in crafting compelling content that resonates with your target audience.
We think you need these skills to ace Social Media Founder Branding and Content Strategist - relocate to Dubai
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your previous work with founder-led content. We want to see how you've scaled brands before, so include links to your best examples. This is your chance to shine!
Tailor Your Outline: When outlining how you'd position Aron Lomax, be specific! We’re looking for unique insights into the Dubai real estate market. Think about what makes him stand out and how you can amplify that.
Be Authentic: Let your personality come through in your application. We value creativity and authenticity, so don’t be afraid to show us who you are and how you think. It’s all about making a connection!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to keep track of your application and ensures you get all the updates. We can’t wait to hear from you!
How to prepare for a job interview at Treo
✨Know Your Content Strategy Inside Out
Before the interview, make sure you have a solid grasp of content strategies that resonate with high-quality brokers and investors. Be ready to discuss how you would develop a 90-day content plan tailored to Treo Homes' objectives, showcasing your understanding of Dubai's real estate market.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your scriptwriting and storytelling abilities. Bring along links to founder-led content you've scaled, and be ready to explain how you can create engaging narratives that position Aron Lomax as a thought leader in the industry.
✨Demonstrate Your Platform Expertise
Familiarise yourself with the latest trends on Instagram, TikTok, YouTube, and LinkedIn. During the interview, discuss specific strategies for optimising content across these platforms, including hooks, thumbnails, and retention tactics that will attract brokers and investors alike.
✨Be Ready to Discuss Data-Driven Decisions
Highlight your experience with analysing performance data to improve content output. Prepare to talk about how you would use metrics to refine Treo's content strategy and drive measurable business impact, especially in terms of broker recruitment and investor engagement.