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- Tasks: Join a creative agency to shape brand strategies and engage with cultural trends.
- Company: Trends&Culture, a dynamic studio at the intersection of fashion and luxury.
- Benefits: Collaborative environment, opportunities for growth, and work with top-tier clients.
- Why this job: Make an impact in the fashion and luxury sectors while honing your strategic skills.
- Qualifications: 4+ years in strategy roles, strong portfolio, and passion for contemporary culture.
- Other info: Be part of a team that drives cultural innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Trends&Culture is looking for a superstar mid-weight Strategist to join our team. We are a strategy-led creative agency working at the intersection of fashion, luxury and culture, creating and delivering unique brand worlds for our clients. As a mid-weight strategist, you are driven by curiosity and clarity in equal measure. You instinctively spot emerging trends and cultural shifts, understand what makes audiences tick, and can translate that into sharp, inspiring strategic thinking. You love to dig into insights, connect the dots across worlds, and turn complexity into elegant simplicity. You’ll work alongside a collaborative and passionate team, contributing to projects that range from brand positioning, customer segmentations to creative platforms and global campaigns. You don’t need to have all the answers, but you do need to bring an appetite for learning, rigour, and a distinct point of view on the world around you.
Responsibilities
- Strategic Projects – Contributes to projects across a wide range of Trends & Culture's clients. Delivers best-in-class cultural platform, campaign strategy and strategic positioning work rooted in solid insights.
- Insights - Conducts consumer research, both qualitative and quantitative, and engages with industry experts to ensure that strategic thinking is backed up with relevant contexts and insight.
- Articulate Writing – Able to succinctly craft brand and campaign positioning statements, tone of voice documents and long-form supporting texts as required.
- Client Understanding – Works collaboratively with client and project team across multiple agency accounts. Get under the skin of the clients’ businesses and their challenges.
- Trend Conscious – Well ahead of the curve in knowledge of culture, brands and attitudes within luxury and image-led world.
- Cross-Team Collaboration - Collaborates with wider teams to ensure that strategic work is understood and can be effectively executed through creative ideas and content.
- Communications & Content Strategy - Provides a platform for engaging campaigns across briefs, messaging frameworks, activation plans, tone of voice, and content creation.
- Fashion and Luxury Industry Passion - Tuned into client context, the luxury industry and immersed in this lifestyle.
Prerequisites
- Strategic experience for brands across brand positioning and campaigns.
- Minimum 4+ years’ executing and leveraging insight outputs from qualitative and quantitative research.
- Minimum 4+ years’ experience in a similar role within an agency or a fashion or luxury brand.
- Strong portfolio demonstrating execution of defining brand positioning and innovative campaigns.
- Strong understanding of contemporary culture, strategy, brand worlds, and established and emerging social channels.
- Comes with a strong black book of global contacts spanning industry experts and consumers in the fashion and/or luxury sector.
- Ability to work quickly and accurately.
- Be London-based with the right to work in the UK.
About Trends & Culture
Trends&Culture is a studio focused on Strategy, Technology and Creativity based in London. Our mission is to collaborate with progressive fashion, luxury and lifestyle brands and to move culture forward. We contribute industry-leading authority and expertise that spans strategy, creative, content, innovation and insight. Our clients include the British Fashion Council, Belmond, Jessica McCormack, Maison Margiela, Berluti, and Sotheby’s.
Mid-Weight Strategist employer: TRENDS&CULTURE
Contact Detail:
TRENDS&CULTURE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid-Weight Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and luxury industry. Attend events, join online forums, and don’t be shy to reach out to industry experts. You never know who might help you land that dream role!
✨Tip Number 2
Show off your passion for trends and culture! When you get the chance to chat with potential employers, share your insights on emerging trends and how they relate to their brand. This will show them you’re not just another candidate, but someone who truly gets the industry.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s work. Familiarise yourself with their past campaigns and think about how you can contribute to their future projects. Bring fresh ideas to the table and demonstrate your strategic thinking skills!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Trends & Culture!
We think you need these skills to ace Mid-Weight Strategist
Some tips for your application 🫡
Show Your Curiosity: As a mid-weight strategist, we want to see your curiosity shine through in your application. Share examples of how you've spotted trends or cultural shifts in your previous work. This will show us that you’re not just about the basics but are genuinely engaged with the world around you.
Craft Your Narrative: When writing your application, think of it as telling a story. We love articulate writing, so make sure your brand and campaign positioning statements are clear and compelling. Use this opportunity to showcase your unique point of view and how it aligns with our mission at Trends&Culture.
Highlight Your Insights: We’re all about insights here! Make sure to include any qualitative or quantitative research experience you have. Show us how you’ve used insights to drive strategic thinking in past projects. This will help us understand your analytical skills and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important details. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at TRENDS&CULTURE
✨Know Your Trends
As a mid-weight strategist, you need to be on top of the latest trends in fashion and luxury. Do your homework before the interview—research current cultural shifts and be ready to discuss how they could impact the brands you'll be working with. This shows your passion and understanding of the industry.
✨Showcase Your Insights
Prepare to share examples of how you've used consumer research to inform your strategic thinking. Whether it's qualitative or quantitative data, be ready to explain how you turned insights into actionable strategies. This will demonstrate your analytical skills and ability to connect the dots.
✨Craft Your Narrative
You’ll need to articulate your thoughts clearly, so practice summarising your past experiences and achievements. Think about how you can succinctly convey your brand positioning work and campaign strategies. A strong narrative will help you stand out and show your communication skills.
✨Collaborative Mindset
Trends&Culture values teamwork, so be prepared to discuss how you've collaborated with others in previous roles. Share specific examples of cross-team projects and how you contributed to their success. This will highlight your ability to work well within a team and adapt to different perspectives.