Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic sales team to drive new customer growth in the UK&I.
- Company: Join Trend Micro, a global leader in cybersecurity innovation.
- Benefits: Enjoy a supportive culture, career development, and competitive compensation.
- Why this job: Make a real impact in cybersecurity while leading a passionate team.
- Qualifications: Proven sales management experience in B2B tech or cybersecurity.
- Other info: Embrace a unique culture that values diversity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fuelled by decades of security expertise, global threat research, and continuous innovation, our unified cybersecurity platform protects over 500,000 organizations and millions of individuals across clouds, networks, devices, and endpoints. Trend Vision One™ delivers advanced threat defense techniques, extended detection and response (XDR), and integration across the IT ecosystem, including AWS, Microsoft, and Google, enabling organizations to better understand, communicate, and mitigate cyber risk.
We are seeking an experienced and commercially driven Sales Manager to lead and scale a team of New Logo acquisition sellers in the UK&I BU. This role is responsible for driving new customer growth, building a high-performing sales culture, and executing a repeatable, metrics-driven go-to-market strategy. Reporting to the Sales Director, you will play a critical role in expanding our UK&I footprint by enabling your team to win net-new customers across mid-market and enterprise segments, working closely with Marketing, SDR, Channel, and GTM teams.
Key Responsibilities- Lead, coach, and develop a team of New Logo Account Executives focused on net-new customer acquisition across the UK & Ireland
- Set clear performance expectations, sales targets, and behavioural standards
- Conduct regular 1:1s, pipeline reviews, forecast calls, and deal coaching sessions
- Recruit, onboard, and ramp new sellers to productivity quickly and effectively
- Own and deliver the UK&I New Logo revenue target
- Drive consistent pipeline creation and conversion across the full sales cycle
- Support sellers on complex, high-value cybersecurity sales cycles
- Ensure disciplined use of sales methodology and CRM (e.g. MEDDICC, Salesforce)
- Execute the UK&I New Logo sales strategy aligned to company objectives
- Identify target customer profiles, priority verticals, and whitespace opportunities
- Partner closely with Marketing to optimise demand generation and campaign performance
- Work with SDR, Channel, and Alliances teams to maximise inbound and outbound effectiveness
- Deliver accurate weekly, monthly, and quarterly forecasts
- Track and improve key performance metrics (pipeline coverage, win rates, deal velocity, ACV)
- Analyse performance data to identify trends, risks, and opportunities
- Proactively address underperformance and support improvement plans
- Act as the voice of New Logo Sales internally
- Collaborate with Product and Solutions teams to ensure strong value-based selling
- Provide market feedback on customer needs, competitors, and pricing
- Ensure smooth handover from Sales to Customer Success post-sale
- Proven experience managing a New Logo / Net New sales team within B2B Tech, or cybersecurity
- Strong track record of delivering and exceeding new business revenue targets
- Experience selling complex innovative solutions into UK mid-market and/or enterprise customers
- Demonstrated ability to coach sellers through long, multi-stakeholder sales cycles
- Data-driven mindset with strong forecasting and pipeline management skills
- Inspirational people leader with a hands-on coaching style
- Deep understanding of enterprise buying behaviour and security decision-makers
- Strong commercial acumen and negotiation skills
- Ability to balance short-term execution with long-term team development
- Comfortable operating in a fast-paced, high-growth environment
- Dynamic, results-oriented with a passion for over-achieving sales targets!
- Excellent interpersonal, negotiation and closing skills. Can-do attitude!
- Strong presentation & communication skills.
Trend Micro provides equal employment opportunity for all applicants and employees. We do not unlawfully discriminate on the basis of race, colour, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
Sales Manager UK&I employer: Trend Micro
Contact Detail:
Trend Micro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager UK&I
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity field. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Sales Manager role at Trend Micro.
✨Tip Number 2
Show off your skills! Prepare for interviews by practising common sales scenarios and demonstrating your understanding of the cybersecurity landscape. Be ready to discuss how you can drive new customer growth and lead a high-performing team.
✨Tip Number 3
Research, research, research! Know Trend Micro inside out. Understand their products, values, and market position. This will not only impress your interviewers but also help you tailor your approach to fit their culture and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Trend Micro team and making an impact in the cybersecurity world.
We think you need these skills to ace Sales Manager UK&I
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in managing sales teams and driving new customer growth, as this is what we’re looking for. Use keywords from the job description to show you understand what we need.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about cybersecurity and how your skills align with our goals. Share specific examples of your past successes in sales management and how you can contribute to our team at Trend Micro.
Showcase Your Leadership Style: We want to see your leadership style shine through in your application. Talk about how you've coached and developed teams in the past, and how you plan to inspire your future team at Trend Micro to achieve their targets.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Trend Micro
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends in cybersecurity, especially those relevant to Trend Micro's offerings. Familiarise yourself with their products like Trend Vision One™ and understand how they fit into the market. This will show your passion for the industry and your readiness to engage in meaningful conversations.
✨Showcase Your Sales Leadership Skills
Prepare examples of how you've successfully led sales teams in the past. Highlight your coaching style and how you've driven new logo acquisition. Be ready to discuss specific metrics you've achieved and how you plan to replicate that success at Trend Micro.
✨Understand the Go-To-Market Strategy
Dive deep into the company's go-to-market strategy and be prepared to discuss how you would execute it. Think about target customer profiles and how you can leverage marketing and SDR teams to optimise demand generation. This shows you're not just a salesperson but a strategic thinker.
✨Be Data-Driven
Trend Micro values a data-driven mindset, so come prepared with insights from your previous roles. Discuss how you've used data to forecast sales, track performance metrics, and identify opportunities for growth. This will demonstrate your analytical skills and commitment to achieving results.
