At a Glance
- Tasks: Lead new customer acquisition for TrendLife across Europe, building strategies from the ground up.
- Company: Join TrendAI™, a global leader in AI security, dedicated to innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic, fun culture that values diversity and encourages innovation.
- Why this job: Make a real impact in shaping a safer digital world while using cutting-edge AI tools.
- Qualifications: 6-8 years in digital marketing with a strong grasp of AI and European markets.
The predicted salary is between 60000 - 80000 £ per year.
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
About TrendLife™: TrendLife™ is Trend Micro’s consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety — solutions designed for real people navigating real threats. As online scams and digital fraud become one of the most pervasive consumer harms across Europe, TrendLife™ is uniquely positioned to partner with organizations that have both the reach and the responsibility to protect their customers. We are growing our partner ecosystem across Europe and looking for the right person to lead that effort.
The Role: You own end-to-end new customer acquisition for TrendLife across Europe — a market explicitly underinvested relative to its potential, covering the UK, Germany, and France as priority markets. Unlike TrendLife’s mature markets where the foundations are established, this is a build role. You’ll stand up the channel mix, establish the agency relationship for the region, fix the cross-domain tracking mess, lead the European website relaunch, and build a growth engine from near-zero. You own the Europe acquisition P&L and will be measured against revenue and bookings targets for the region.
This is an AI-native role. You’ll use AI to build your own dashboards, audit SEO performance, diagnose attribution issues, generate localized creative briefs, and automate reporting. You won’t wait for someone to hand you the data — you’ll pull it yourself using Claude Code or Python and have your own independent view of performance before the agency sends their weekly report.
- P&L and Paid Media: Own the Europe acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets. Manage the agency relationship for Europe across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok), display, and programmatic — plus region-relevant platforms. Build the European acquisition program from early stage: establish the channel mix, prove the growth model, and scale investment as results justify. Drive prospecting-first campaigns that reach net-new European consumers, not just retargeting existing traffic. Enforce distinct KPIs and reporting for brand defense vs. prospecting — hold the agency accountable. Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports.
- Attribution and Measurement — AI-Led: Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems. Navigate and fix the multi-domain tracking and cross-domain attribution issues that are particularly acute in Europe. Run your own incrementality analyses and budget scenario models using AI-assisted analytics. Work with the agency to implement GA4 tracking, brand vs. prospecting ROI separation, and media mix modeling for European markets — but always maintain your own independent view of the numbers. Automate weekly and monthly reporting: AI-generated performance narratives, anomaly detection, and budget reallocation recommendations.
- Website Relaunch and SEO: Lead the TrendLife website relaunch for European domains — ensuring SEO equity is preserved during migration and the new site architecture is optimized for search and conversion from day one. Direct the agency on international SEO strategy: hreflang implementation, localized content, and market-specific keyword strategies. Use AI for keyword research, content gap analysis, and competitive benchmarking at scale across European markets and languages. Ensure TrendLife products appear prominently in AI-powered search engines in European markets — Generative Engine Optimization for ChatGPT, Perplexity, Google AI Overviews.
- Cross-Functional Coordination: Serve as the primary liaison between acquisition and TrendLife’s European marketing, social media, PR, and brand teams. Coordinate with the Affiliate Growth Manager on European partner activation, channel overlap, and incrementality. Work with the Americas and Asia leads on shared experimentation — adopt and localize winning tests from the US, contribute European learnings back. Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution for European markets. Support demand generation for new product launches in Europe, particularly the AI secure companion platform.
- AI-Native Working: Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation. Continuously evaluate new AI-driven acquisition tools and bring outside-in perspective to the team. Contribute to building TrendLife’s AI-native marketing culture across the European market.
You Bring: 6–8+ years in digital acquisition, performance marketing, or growth — ideally with European market experience and comfort operating across UK, DACH, and French markets. Track record of building acquisition from early stage — you’ve gone from zero to something, not just optimized at scale. Genuine AI fluency: you already use AI tools daily and are eager to push further into Claude Code, AI-assisted analysis, and automated workflows. Deep hands-on experience with Google Ads, Meta Ads, and programmatic; comfort managing budgets and holding agencies to performance targets. Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value. Experience with website relaunches or domain migrations from an SEO perspective. Working knowledge of international SEO, GEO, and the complexities of multi-language, multi-domain European web presence. Cross-functional coordination experience across marketing, product, PR, and agency partners. A learning mentality that thrives on ambiguity — you’ll be building from scratch and need to enjoy that challenge. Familiarity with cybersecurity, consumer tech, or subscription businesses is a plus.
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.
Online New Sales, Europe employer: Trend Micro
At TrendAI™, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our focus on AI-driven solutions, providing you with the tools and opportunities to excel in your career while making a meaningful impact in the digital security landscape across Europe. Join us in a dynamic work environment where your contributions are valued, and together, we can shape a safer, more trustworthy AI-powered future.
StudySmarter Expert Advice🤫
We think this is how you could land Online New Sales, Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trend Micro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trend Micro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trend Micro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trend Micro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online New Sales, Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trend Micro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trend Micro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trend Micro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trend Micro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trend Micro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trend Micro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
