At a Glance
- Tasks: Lead product marketing strategies and drive impactful campaigns in the cybersecurity space.
- Company: Join Skyhigh Security, a leader in cloud security with a dynamic and inclusive culture.
- Benefits: Enjoy flexible work hours, comprehensive health coverage, and generous paid time off.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of cybersecurity while working with innovative technologies and a passionate team.
- Qualifications: 12+ years in product marketing, preferably in cybersecurity or disruptive tech.
The predicted salary is between 80000 - 100000 £ per year.
About Skyhigh Security: Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency. Skyhigh Security is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential.
Role Overview: We have an amazing opportunity for a market savvy, revenue-oriented Product Marketing Director to fuel our global growth, reputation, and category evolution. Reporting directly to the VP of Global Marketing, this senior leader will infuse deep market insights throughout the company, drive crisp and differentiated messaging for all our offerings, fuel our campaigns with compelling content and offers across the buyer journey, create highly effective product launches and packaging options, and enable sales in a balanced customer expansion and new logo acquisition GTM motion with all the knowledge and tools needed to win.
The ideal candidate will bring expertise in cybersecurity and/or technical multi-product platforms. A track record of successfully positioning for category leadership within a well-defined ideal customer profile (IDP) is also key. The right candidate is an excellent strategist who also enjoys rolling up his/her sleeves to get stuff done! Transitioning a team from manual workflows to AI-augmented processes is either a proven part of your playbook or you’ve done some productive pilots and are ready to scale. This is an incredible opportunity to shape the market and position for leadership as we capitalize on our $10 billion market opportunity in AI, data, and cloud security.
Key Responsibilities:
- Market insights: synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap.
- Drive go-to-market (GTM) positioning: including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging.
- Messaging: lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation.
- Compelling content: create/orchestrate audience-centric content across the entire buyer journey including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs.
- Win rate improvement: enable sales productivity, efficiency, and win rates through a holistic program of onboarding and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners.
- Thought leadership: Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc.
- Analysts: Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports.
- Product launches: Oversee launch planning for new offerings – including deep understanding of product roadmap, features, differentiators, and customer value to communicate clear and concise use cases.
- Champion of consistency: Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders.
- Leadership & collaboration: build and mentor a high performing team that works closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.
Qualifications and Experience:
- 12+ years of product marketing leadership experience within cybersecurity, SaaS or disruptive technology (i.e. AI/ML) industries with the most recent 4+ years of experience in a global, product marketing leadership role for a growth company.
- Strong proven background in content creation, product positioning, analyst relations, competitive analysis, branding and sales enablement preferably in the security industry.
- An excellent track record of leading, developing and mentoring a global product marketing team.
- Excellent writing, communications and presentation skills as well as exceptional attention to detail.
- Ability to translate technical concepts into business value and communications suitable for internal and external stakeholders.
- Ability to handle multiple projects and work effectively with multiple stakeholders across different function areas.
- Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations.
- Available for travel to regional offices, site visits, industry conferences and events.
- Driven, self-motivated, and able to work in a fast-paced, high-growth environment.
- Strong technical background required.
- Undergraduate degree in Marketing or Business required. MBA preferred.
Company Benefits and Perks:
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Our Commitment to You: At Skyhigh Security, we are committed to creating a safe and trustworthy experience for our customers, employees, and candidates. Please be aware that fraudulent recruiting activity can occur through fake job postings or impersonated communications. Skyhigh Security conducts interviews through professional channels only and does not use text messages, instant messaging, or group chats for interviews. We will never request sensitive personal information—such as your date of birth, Social Security number, or national ID number—during the interview process. Skyhigh Security also does not require candidates to pay fees, purchase products or services, or process payments of any kind as part of the recruiting or hiring process. And Skyhigh Security will never keep any original work authorization documents that we may be required to review during the hiring process.
Product Marketing Director employer: Trellix
Skyhigh Security is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work environment in the heart of the UK's tech landscape. With a commitment to flexibility through a hybrid work model, comprehensive benefits including medical coverage and paid parental leave, and a culture that celebrates diversity and innovation, employees are empowered to thrive both personally and professionally. Join us to be part of a collaborative team that values your unique contributions while shaping the future of cloud security.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Skyhigh Security. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our mission of protecting data.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Director. We want to hear how you can drive growth and innovation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you're serious about joining our team.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the company. Dive into the job description and highlight key responsibilities and qualifications. This will help you tailor your application to show how you fit right in!
Be Authentic:We want to see the real you! Don’t be afraid to let your personality shine through in your application. Share your unique experiences and insights that relate to the role, especially in product marketing and cybersecurity.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your skills in product marketing. Use metrics where possible to show how you've driven growth or improved processes in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Trellix
✨Know Your Market Inside Out
Before the interview, dive deep into the cybersecurity landscape. Understand the latest trends, key players, and Skyhigh Security's unique position within the market. This knowledge will help you articulate how your experience aligns with their goals and demonstrate your passion for the industry.
✨Craft Compelling Messaging Examples
Prepare specific examples of how you've developed customer-centric messaging in previous roles. Be ready to discuss how you’ve translated complex technical concepts into clear business value. This will showcase your ability to drive effective communication strategies that resonate with both customers and internal teams.
✨Showcase Your Leadership Style
As a Product Marketing Director, leadership is key. Think about how you've built and mentored teams in the past. Be prepared to share stories that highlight your collaborative approach and how you’ve fostered a high-performing culture, especially in fast-paced environments.
✨Prepare for Thought Leadership Discussions
Skyhigh Security values thought leadership, so be ready to discuss your experience with public speaking or engaging with analysts. Bring examples of how you've positioned products in the market and influenced perceptions through events or webinars. This will demonstrate your capability to represent the brand effectively.
