At a Glance
- Tasks: Lead product marketing strategies and drive impactful campaigns in the cybersecurity space.
- Company: Join Skyhigh Security, a leader in cloud security with a dynamic and inclusive culture.
- Benefits: Enjoy flexible work hours, comprehensive health coverage, and generous paid time off.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of cybersecurity while working with innovative technologies and a passionate team.
- Qualifications: 12+ years in product marketing, preferably in cybersecurity or disruptive tech.
The predicted salary is between 80000 - 100000 £ per year.
About Skyhigh Security: Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency. Skyhigh Security is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential.
Role Overview: We have an amazing opportunity for a market savvy, revenue-oriented Product Marketing Director to fuel our global growth, reputation, and category evolution. Reporting directly to the VP of Global Marketing, this senior leader will infuse deep market insights throughout the company, drive crisp and differentiated messaging for all our offerings, fuel our campaigns with compelling content and offers across the buyer journey, create highly effective product launches and packaging options, and enable sales in a balanced customer expansion and new logo acquisition GTM motion with all the knowledge and tools needed to win.
The ideal candidate will bring expertise in cybersecurity and/or technical multi-product platforms. A track record of successfully positioning for category leadership within a well-defined ideal customer profile (IDP) is also key. The right candidate is an excellent strategist who also enjoys rolling up his/her sleeves to get stuff done! Transitioning a team from manual workflows to AI-augmented processes is either a proven part of your playbook or you’ve done some productive pilots and are ready to scale. This is an incredible opportunity to shape the market and position for leadership as we capitalize on our $10 billion market opportunity in AI, data, and cloud security.
Key Responsibilities:
- Market insights: synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap.
- Drive go-to-market (GTM) positioning: including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging.
- Messaging: lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation.
- Compelling content: create/orchestrate audience-centric content across the entire buyer journey including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs.
- Win rate improvement: enable sales productivity, efficiency, and win rates through a holistic program of onboarding and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners.
- Thought leadership: Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc.
- Analysts: Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports.
- Product launches: Oversee launch planning for new offerings – including deep understanding of product roadmap, features, differentiators, and customer value to communicate clear and concise use cases.
- Champion of consistency: Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders.
- Leadership & collaboration: build and mentor a high performing team that works closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.
Qualifications and Experience:
- 12+ years of product marketing leadership experience within cybersecurity, SaaS or disruptive technology (i.e. AI/ML) industries with the most recent 4+ years of experience in a global, product marketing leadership role for a growth company.
- Strong proven background in content creation, product positioning, analyst relations, competitive analysis, branding and sales enablement preferably in the security industry.
- An excellent track record of leading, developing and mentoring a global product marketing team.
- Excellent writing, communications and presentation skills as well as exceptional attention to detail.
- Ability to translate technical concepts into business value and communications suitable for internal and external stakeholders.
- Ability to handle multiple projects and work effectively with multiple stakeholders across different function areas.
- Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations.
- Available for travel to regional offices, site visits, industry conferences and events.
- Driven, self-motivated, and able to work in a fast-paced, high-growth environment.
- Strong technical background required.
- Undergraduate degree in Marketing or Business required. MBA preferred.
Company Benefits and Perks:
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Our Commitment to You: At Skyhigh Security, we are committed to creating a safe and trustworthy experience for our customers, employees, and candidates. Please be aware that fraudulent recruiting activity can occur through fake job postings or impersonated communications. Skyhigh Security conducts interviews through professional channels only and does not use text messages, instant messaging, or group chats for interviews. We will never request sensitive personal information—such as your date of birth, Social Security number, or national ID number—during the interview process. Skyhigh Security also does not require candidates to pay fees, purchase products or services, or process payments of any kind as part of the recruiting or hiring process. And Skyhigh Security will never keep any original work authorization documents that we may be required to review during the hiring process.
Product Marketing Director employer: Trellix
Skyhigh Security is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work environment in the heart of the UK's tech landscape. With a commitment to flexibility through a hybrid work model, comprehensive benefits including medical coverage and paid parental leave, and a culture that celebrates diversity and innovation, employees are empowered to thrive both personally and professionally. Join us to be part of a collaborative team that values your unique contributions while shaping the future of cloud security.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trellix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trellix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trellix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trellix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trellix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trellix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trellix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trellix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trellix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trellix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
