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- Tasks: Lead global demand generation strategies and execute multi-channel campaigns.
- Company: Skyhigh Security is a leading cloud security company focused on protecting data.
- Benefits: Enjoy flexible hybrid work, employee recognition, and community involvement support.
- Why this job: Join a dynamic team that values learning, collaboration, and authentic self-expression.
- Qualifications: 7+ years in demand generation, expertise in ABM, and advanced Marketo skills required.
- Other info: Diversity and inclusion are core values; we welcome all backgrounds.
The predicted salary is between 48000 - 72000 £ per year.
About Skyhigh Security: Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency. Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company. Skyhigh Security is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our ‘Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self.
Role Overview: The Director of Demand Generation will own the strategy, execution, and optimization of global demand generation programs to support aggressive growth targets for both net new logo acquisition and expansion within our existing install base. This role requires expertise in Account-Based Marketing (ABM), deep hands-on experience with marketing technology tools like Marketo, and a collaborative approach to align closely with sales and other cross-functional teams. You will be responsible for building scalable multi-channel campaigns that drive pipeline, nurturing leads through the funnel, and delivering measurable results. Success in this role demands a balance of strategic thinking and hands-on execution.
About The Role:
- Strategy and Execution: Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts. Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts. Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.
- Sales and Customer Alignment: Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals. Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance. Align execution of campaigns with existing customer engagement to drive a world-class customer experience.
- Metrics and Optimization: Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI. Regularly analyze campaign performance and provide actionable insights to improve effectiveness. Leverage intent data and predictive analytics to prioritize leads and accounts for sales outreach.
- Technology and Tools: Operate and optimize marketing automation tools, particularly Marketo, to execute and measure campaigns. Ensure integration between marketing and sales tools (e.g., Salesforce, ABM platforms) for accurate reporting and alignment.
- Collaboration and Leadership: Collaborate with product marketing to craft compelling messaging and assets for campaigns. Lead and mentor a small but high-performing demand generation team, ensuring agility in execution despite tight timelines and limited resources.
About You:
- Proven Experience: 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment.
- ABM Expertise: Demonstrated success in executing account-based marketing strategies with measurable results.
- Hands-On Martech Experience: Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus.
- Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
- Agility: Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities.
- Collaboration Skills: Excellent interpersonal skills to align with sales, product marketing, and other stakeholders.
- Educational Background: Bachelor’s degree in marketing, business, or related field; MBA is a plus.
Company Benefits:
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Support for Community Involvement
We're serious about our commitment to diversity, which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Director, Demand Generation employer: Trellix
Contact Detail:
Trellix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Demand Generation
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation and account-based marketing. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our strategies during interviews.
✨Tip Number 2
Network with professionals in the cybersecurity and technology sectors. Engaging with industry peers can provide insights into best practices and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Showcase your hands-on experience with marketing technology tools, especially Marketo. Be prepared to discuss specific campaigns you've executed and the results achieved, as this will demonstrate your capability to drive measurable outcomes.
✨Tip Number 4
Prepare to discuss how you would align demand generation efforts with sales and customer engagement. Having a clear strategy on how to optimise lead handoff and track performance will show that you understand the importance of collaboration in achieving business goals.
We think you need these skills to ace Director, Demand Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation and account-based marketing. Use specific metrics to demonstrate your success in previous roles, especially in a technology or cybersecurity environment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data security and how your skills align with the company's mission. Mention your hands-on experience with marketing technology tools like Marketo and how you can contribute to their growth targets.
Highlight Collaboration Skills: Since the role requires collaboration with sales and product marketing teams, emphasise your interpersonal skills and any past experiences where you successfully aligned marketing strategies with sales goals.
Showcase Analytical Abilities: Demonstrate your analytical mindset by including examples of how you've used data to drive decisions and optimise campaigns. Mention specific KPIs you've tracked and improved in previous positions.
How to prepare for a job interview at Trellix
✨Showcase Your ABM Expertise
Since the role requires a strong background in Account-Based Marketing, be prepared to discuss specific campaigns you've executed. Highlight measurable results and how your strategies directly contributed to lead conversion and revenue growth.
✨Demonstrate Your Analytical Skills
The company values data-driven decision-making. Be ready to share examples of how you've used analytics tools like Google Analytics or Marketo to track campaign performance and optimise strategies based on insights.
✨Align with Sales and Marketing
Collaboration is key in this role. Prepare to discuss how you've successfully partnered with sales teams in the past to ensure alignment on campaign strategies and lead handoff processes, showcasing your ability to foster teamwork.
✨Emphasise Your Adaptability
Given the fast-paced environment, it's important to demonstrate your agility. Share experiences where you've managed multiple projects under tight deadlines, and how you adapted to changing priorities while still delivering results.
