Brand Manager B2B in London

At Treatwell, we believe self-care should be effortless. We're on a mission to make booking beauty and wellness treatments as easy as ordering your morning flat white. From independent hairdressers and beauty therapists to growing salon groups, we help more than 95,000 partners run their businesses, reach new clients and spend more time doing what they do best.

We're looking for a B2B Brand Manager to lead how Treatwell shows up to the professional beauty industry across Europe. Reporting to our Head of Brand, you'll own our B2B brand and brand marketing strategy, building Treatwell's reputation as the partner that helps beauty businesses succeed. You'll turn our proposition into campaigns, content, experiences and stories that resonate with both existing partners and the salons we want to join us next.

You'll build advocacy programmes, lead European events and trade shows, develop B2B campaigns and work closely with local teams to bring the salon partner community to life. You'll understand how to build a brand, but you'll also care about what the work delivers. You'll use performance data, partner insight and experimentation to continually strengthen our message, content and impact.

• Owning our B2B brand strategy: Lead the development and activation of Treatwell's B2B brand proposition, messaging and narrative across Europe.
• Building a brand the industry believes in: Establish Treatwell as a credible, distinctive and valuable voice within the professional hair, beauty and wellness industry.
• Develop integrated B2B campaigns: Build awareness, consideration and demand among new and prospective salon partners.
• Build and scale ambassador, influencer and advocacy programmes: Put real industry voices at the heart of our marketing.
• Own Treatwell's presence at events: Manage strategy and creative concept through to activation and measurement.
• Activating our partner community: Work with local marketing teams to create market-relevant initiatives that engage salon partners.
• Creating content that performs: Lead the development and optimisation of B2B content and advertising across organic and paid social.
• Building our industry reputation: Partner closely with the PR Manager to develop thought leadership and industry commentary.
• Connecting global and local: Create strategies and assets that give local teams the flexibility to activate effectively.
• Measuring brand impact: Define success metrics and report on the contribution of B2B brand activity.

Significant experience in B2B brand marketing, ideally within a marketplace, technology, SaaS, beauty, hospitality or partner-led business is required. A strong understanding of brand strategy, positioning, propositions and messaging, with the ability to turn strategy into effective marketing activity is essential. Proven experience building ambassador, advocacy, influencer or community programmes is necessary.

A performance mindset, with experience using data, testing and audience insight to optimise content and campaigns is important. An experimental approach and genuine curiosity about how AI and emerging tools can improve marketing effectiveness is valued. Strong project management skills and the ability to move confidently between long-term strategy and hands-on delivery are crucial.

You will thrive here if you're comfortable writing a proposition as well as delivering a trade show. You understand that the strongest B2B brands are built through people, proof and community, not corporate language. You want to make B2B marketing feel as creatively ambitious as consumer marketing.

We offer 28-days holiday, plus bank holidays, monthly Treatwell vouchers, mental health support, a benefits platform, growth funds, a beneficial pension scheme, enhanced parental pay & leave policy, and a dynamic organisation with Thursday drinks in the office.