At a Glance
- Tasks: Lead a dynamic marketing team to drive growth across Europe and scale acquisition strategies.
- Company: Join Treatwell, a leading tech company revolutionising the beauty industry.
- Benefits: Enjoy 28 days holiday, monthly vouchers, and mental health support.
- Other info: Collaborate with cross-functional teams and drive innovative growth initiatives.
- Why this job: Shape impactful campaigns and expand market presence in a fast-paced environment.
- Qualifications: 10+ years in marketing, preferably in tech, with a strategic mindset.
The predicted salary is between 75600 - 92400 £ per year.
As Head of Marketing GTM at Treatwell, you will own the European growth engine, leading a 10+ person marketing team to scale B2B and B2C acquisition across 14 countries. You’ll own the end-to-end GTM and drive revenue impact through new growth channels, high-impact projects, and cross-channel orchestration. This role reports to the CMO and collaborates with product, product marketing, and regional leads to ensure consistent storytelling and ROI-driven growth. You will shape market expansion and transformational campaigns across Europe.
Pay / Benefits
- 28-days holiday
- monthly Treatwell vouchers
- mental health support with Open-Up
- market-specific benefits
- Equal Opportunities
Responsibilities
- Own the marketing team KPIs and ROI-driven growth
- Test and scale new growth channels (e.g., referrals, partnerships)
- Own delivery and impact of key channels and projects (e.g., B2B ambassadors, sales enablement)
- Orchestrate cross-channel alignment to ensure narrative consistency
- Lead flawless GTM launches and local campaigns
- Foster cross-functional alignment with product, product marketing, and regional leads
Key requirements
- 10+ years of Marketing experience in the Tech sector (mandatory)
- Marketplace background is a strong plus
- Strategic yet hands-on execution and delivery mindset
- Agile and data-driven with the ability to challenge the status quo
- Proven stakeholder management across complex, international organizations
- English fluency mandatory; additional European languages a plus
- stakeholder management
- data-driven decision making
- cross-functional collaboration
- growth marketing and channel expansion
- go-to-market strategy execution
- sales enablement
Head of Growth Marketing & GTM employer: Treatwell
At Treatwell, we pride ourselves on being an innovative and fast-growing company that transforms the beauty industry across Europe. As a Partnership Manager in the UK & Ireland, you'll enjoy a collaborative work culture that values your contributions, with ample opportunities for professional growth and development. With benefits like 28 days of holiday, monthly Treatwell vouchers, and a commitment to inclusivity, you'll find meaningful and rewarding employment here, making a real impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing & GTM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Treatwell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Treatwell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Treatwell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Treatwell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing & GTM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Treatwell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Treatwell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Treatwell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Treatwell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Treatwell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Treatwell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
