At a Glance
- Tasks: Lead PR strategy across Europe, creating buzz for Treatwell's brand and campaigns.
- Company: Join a dynamic beauty tech company shaping the future of the industry.
- Benefits: Enjoy 28 days holiday, monthly vouchers, mental health support, and growth funds.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make Treatwell famous while building credibility in the beauty and wellness space.
- Qualifications: Experience in PR, strong storytelling skills, and knowledge of the beauty industry.
The predicted salary is between 49500 - 60500 £ per year.
- Develop and deliver an integrated PR strategy across Treatwell's European markets, supporting our brand and commercial priorities.
- Build Treatwell's share of voice across consumer, beauty, business, technology and industry media.
- Create a clear, proactive communications calendar spanning campaigns, cultural moments, company news, product launches, industry trends and thought leadership.
- Balance global consistency with the local relevance needed to make stories land in different European markets.
- Identify opportunities for Treatwell to lead conversations about beauty, technology, entrepreneurship and the future of the industry.
- Build consumer fame
- Lead PR for Treatwell's brand campaigns, partnerships, activations and key trading moments.
- Turn Treatwell's data, expertise and customer behaviour into timely, culturally relevant stories.
- Build strong relationships with beauty, lifestyle, travel and consumer media across Europe.
- Work closely with Brand Marketing, Social, Content, Influencer and Creative teams to create joined-up campaigns with earned potential built in from the start.
- Keep Treatwell connected to beauty culture, emerging treatments, talent, trends and the conversations shaping how people discover and book beauty.
- Strengthen our B2B and industry reputation
- Position Treatwell as a trusted authority and champion for hair and beauty professionals.
- Develop compelling stories about our partners, technology, innovation and contribution to the industry.
- Build strong relationships with beauty trade, business, technology and entrepreneurial media.
- Create thought leadership platforms for senior leaders and internal experts, including commentary, bylines, interviews, speaking opportunities and industry events.
- Work closely with Commercial, Product and Supply teams to uncover proof points, partner stories and industry insights that demonstrate Treatwell's value.
- Ensure the voices and realities of salon owners, stylists and beauty professionals are represented authentically in our communications.
- Lead agencies and local-market activation
- Manage Treatwell's European PR agencies, in collaboration with Local Marketing Managers and Country Leads, setting clear briefs, priorities, targets and standards.
- Ensure agency plans are strategically aligned, locally relevant and delivering measurable value.
- Work closely with local market teams to identify opportunities, adapt global narratives and activate campaigns effectively.
- Give markets the tools, messaging and assets they need to move quickly while protecting a consistent Treatwell narrative.
- Review agency performance, budgets and ways of working, continually improving the effectiveness of our PR model.
- Build strong relationships across markets and create a collaborative PR community that shares ideas, opportunities and learnings.
- Protect and grow our reputation
- Own Treatwell's core messaging and ensure it is clear, consistent and compelling across markets.
- Support corporate communications, company announcements and executive profiling. Working closely with our People team.
- Anticipate reputational risks and develop clear, considered responses.
- Coordinate issues and crisis communications across internal teams, agencies and markets when required.
- Monitor the media landscape and wider cultural conversation, helping the business understand emerging opportunities and risks.
- Establish clear reporting that connects PR activity to reach, relevance, reputation and commercial impact.
- Significant experience in PR or communications, either in-house, agency-side or across both.
- Experience leading communications across multiple European markets.
- Strong knowledge of the beauty and wellness landscape, including the consumer, cultural and commercial forces shaping the industry.
- A proven ability to deliver both consumer and B2B PR. You know how to create excitement around a brand while also building serious industry credibility.
- Experience managing multiple PR agencies, budgets and cross-market programmes.
- An excellent editorial instinct. You know what makes a strong story, why it matters now and which audience will care.
- Strong relationships across consumer, beauty, business, technology or trade media, with the ability to build new networks across markets.
- Experience developing thought leadership and working with senior spokespeople.
- The ability to turn data, business priorities and complex product stories into clear, human narratives.
- Excellent writing, editing and verbal communication skills.
- Strong judgement, particularly when managing sensitive or reputational issues.
- A collaborative approach and confidence working across Brand, Commercial, Product, Growth, Data and local market teams.
- Commercial awareness and a clear understanding of how PR contributes to brand growth and business performance.
- Fluency in English. Additional European languages would be an advantage.
We're looking for a brilliant PR Manager to build Treatwell's reputation and share of voice across Europe.
Sitting within our Global Brand team, you'll lead PR across industry, consumer and corporate communications.
You'll help make Treatwell famous with beauty customers while strengthening our position as the platform shaping the future of the hair and beauty industry.
This is a strategic and hands-on role.
You'll set the European PR strategy, manage our network of agencies and work closely with local teams to turn global stories into locally relevant moments.
From consumer campaigns and cultural trends to industry insight, product innovation and partner success stories, you'll find the stories that earn attention and build credibility.
You'll need to understand both sides of our marketplace: the consumers looking for their next treatment and the salon professionals building their businesses on Treatwell.
- Are equally excited by a beauty trend, an industry insight and a smart business story.
- Think strategically but are happy getting into the detail and making things happen.
- Understand that the strongest European work is rarely one-size-fits-all.
- Know how to bring structure, clarity and accountability to a complex market and agency network.
- Are curious about culture, consumer behaviour and the changing world of beauty.
- Can influence confidently, challenge constructively and build strong relationships across different teams and markets.
- Want to help build a brand that is culturally relevant, commercially effective and genuinely valuable to the professionals at the heart of the industry.
- What success looks like
- Treatwell grows its share of voice and quality of coverage across priority European markets.
- Our global campaigns earn strong, locally relevant media attention.
- Treatwell becomes a more visible and trusted voice within the hair and beauty industry.
- Consumer, B2B and corporate narratives work together to build one clear, distinctive reputation.
- Agencies and local teams operate against shared priorities, with stronger accountability and measurable outcomes.
- Treatwell's spokespeople, partners, expertise and data are consistently turned into credible, compelling stories.
We'll treat you with
- 28-days holiday, plus bank holidays
- Monthly €/£40 Treatwell vouchers so you can treat yourself too
- Mental health support through our partnership with Plumm
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for you to develop and grow with your team
- A beneficial pension scheme and enhanced parental pay & leave policy
- A dynamic organisation with Thursday drinks in the office
- Marketing hybrid
- #J-18808-Ljbffr
PR Manager in City of Westminster employer: Treatwell
At Treatwell, we pride ourselves on being an innovative and fast-growing company that transforms the beauty industry across Europe. As a Partnership Manager in the UK & Ireland, you'll enjoy a collaborative work culture that values your contributions, with ample opportunities for professional growth and development. With benefits like 28 days of holiday, monthly Treatwell vouchers, and a commitment to inclusivity, you'll find meaningful and rewarding employment here, making a real impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in City of Westminster
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Treatwell. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Treatwell, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Treatwell inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager in City of Westminster
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Treatwell. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Treatwell.
How to prepare for a job interview at Treatwell
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
