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For Companies At a Glance
- Tasks: Plan and optimise paid media campaigns across top platforms like Meta, TikTok, and Google.
- Company: Join Traze, a dynamic FinTech brand under the award-winning Zeal Group.
- Benefits: Competitive salary, global exposure, and opportunities for professional growth.
- Why this job: Be at the forefront of FinTech innovation and make a real impact in media buying.
- Qualifications: 3-5 years of media buying experience with strong analytical skills.
- Other info: Collaborative environment with a focus on creativity and performance.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Traze is a subsidiary brand of Zeal Group, a globally recognized and award-winning FinTech organization offering cuttingâedge financial services. Since Zeal's establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide. With our headquarters in London and a presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry. At Traze, we embody Zeal's passion for growth, technology, and collaboration. We are a productâ and peopleâfocused brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech!
About the Role
The Media Buyer is responsible for planning, launching, and optimizing paid campaigns across Meta, TikTok, Google, and other performance channels to drive quality registrations and First Time Deposits. You will run highâvolume campaigns, test creatives, refine targeting, and ensure CAC efficiency across assigned regions. This role works closely with the Acquisition Lead, Martech, Conversion Lead, and Brand teams. This is a handsâon execution role for someone who is dataâdriven, fast, and deeply experienced in performance media buying.
Key Responsibilities
- Campaign execution: launch, optimize, and scale paid campaigns across Meta, Google, TikTok, and programmatic platforms; manage daily pacing, bidding, budgets, and delivery.
- Creative & testing: run structured creative tests based on hypotheses from the Acquisition Lead and identify topâperforming angles, hooks, and formats per region.
- Targeting & audience management: build and refine audiences for different segmentsâbeginners, traders, educators, highâintent users; test interest, behavior, and lookalike audiences.
- Funnel quality & landing routes: analyze traffic quality by source and adjust strategies accordingly.
- Performance optimization: track CPR, CPV, CPFTD, ROI and optimize toward FTDâdriven results.
- Reporting & insights: provide daily and weekly performance reports and deliver insights on channels, audiences, creatives, and regions.
- Compliance & accuracy: ensure correct tracking (pixels, events, UTMs) in coordination with Martech.
Key KPIs
- CPFTD
- FTD volume (per region + channel)
- ROI / Payback period
- Conversion rate
Requirements
- 3â5 years of handsâon paid media buying experience.
- Good to have experience in Fx/CFD industry.
- Strong track record running performance campaigns (preferably fintech, trading, eâcommerce, lead gen).
- Experience on Meta Ads, TikTok Ads, Google Ads.
- Programmatic (niceâtoâhave).
- Deep understanding of optimization metrics and performance funnels.
- Strong analytical skills and comfort with dashboards/analytics tools.
Media Buyer - Global in London employer: Traze
Contact Detail:
Traze Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Media Buyer - Global in London
â¨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work at Traze or similar companies. A friendly chat can open doors and give you insider info on what theyâre looking for.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns. When you get that interview, having tangible examples of your success will make you stand out.
â¨Tip Number 3
Prepare for the interview by diving deep into Trazeâs recent campaigns. Knowing their strategies and being able to discuss them will show youâre genuinely interested and ready to contribute.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the team!
We think you need these skills to ace Media Buyer - Global in London
Some tips for your application đŤĄ
Show Your Passion for FinTech: When writing your application, let your enthusiasm for the FinTech industry shine through. We want to see how your experience aligns with our mission at Traze and how you can contribute to our innovative culture.
Be Data-Driven: Since this role is all about performance media buying, make sure to highlight your analytical skills. Share specific examples of how you've optimised campaigns in the past and the results you achieved. Numbers speak volumes!
Tailor Your Application: Donât just send a generic application! Take the time to tailor your CV and cover letter to the Media Buyer role. Mention relevant experiences and skills that match the job description, especially your hands-on experience with platforms like Meta and Google.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team!
How to prepare for a job interview at Traze
â¨Know Your Platforms
Make sure youâre well-versed in the platforms you'll be working with, like Meta, TikTok, and Google. Familiarise yourself with their ad formats, targeting options, and best practices. This will show that you're not just a candidate but someone who can hit the ground running.
â¨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss your experience with performance metrics. Bring examples of how you've optimised campaigns based on data insights. Highlighting your analytical skills will demonstrate your ability to drive results effectively.
â¨Prepare for Creative Discussions
Expect questions about your approach to creative testing and audience segmentation. Think of specific campaigns where you tested different creatives or targeting strategies. Being able to articulate your thought process will impress the interviewers.
â¨Understand the FinTech Landscape
Brush up on the latest trends in the FinTech industry, especially around customer acquisition and retention. Showing that you understand the market dynamics will help you stand out as a candidate who is not only skilled but also knowledgeable about the industry.
