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- Tasks: Create and execute a global social media strategy for our innovative brand, Traze.
- Company: Join Zeal Group, an award-winning FinTech company with a people-oriented culture.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the voice of a cutting-edge brand and engage with a global community.
- Qualifications: 4-6 years in social media marketing, preferably in fintech or fast-growth brands.
- Other info: Collaborate with diverse teams and drive impactful social storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Zeal Group is an award-winning FinTech organization committed to offering innovative products and solutions. Established in 2017, we have rapidly expanded to a team of over 700 employees globally. With offices strategically located across Europe, Asia, North & South Africa, the Middle East, and South America, our technology hubs are centered in Cyprus and the Netherlands. We pride ourselves on being a people-oriented and product-focused company that values growth, collaboration, and groundbreaking technology.
We're looking for a Global Social Media Manager to shape the voice of Zeal Group, particularly its newest brand, Traze, across platforms and markets. You'll lead the charge in building a social presence that's smart, credible, and culturally in-tune — one that simplifies trading, champions real traders, and brings our brands to life globally. This role sits within the global brand function and reports directly to the Global Head of Communications. You'll work closely with content, design, product, and regional marketing teams to turn market insight into social storytelling.
Responsibilities
- Brand Voice & Global Storytelling
- Create a compelling global social media strategy for Traze as well as Employer Branding activities.
- Execute and maintain a consistent, engaging tone of voice that blends market credibility with approachability within our channels.
- Adapt brand voice across platforms (Instagram, X, TikTok, LinkedIn, YouTube) while keeping it clear, concise, and platform-appropriate.
- Community Engagement & UGC Activation
- Launch and manage community-driven content, including UGC campaigns, Trustpilot initiatives, trader tips, testimonials, and success stories.
- Use polls, behind-the-scenes content, challenges, and engagement tools to build two-way conversations — especially with early adopters.
- Content & Calendar Ownership
- Build and execute a global social media content calendar, with inputs from local teams, global trends, and platform updates.
- Use a variety of content sources - from the design team, to UGC & testimonials, to own pieces (ie Canva or native tools).
- Align content with market events, financial news, feature drops, and cultural moments to increase relevance and reach.
- Channel Growth & Performance Optimisation
- Drive organic follower growth, reach, and engagement across key platforms.
- Track performance via native and third-party analytics (e.g. Sprout, Later, Meta, GA4) and refine strategy based on data.
- Cross-Functional Collaboration
- Partner with creative, product, regional, and content teams to ensure social integrates seamlessly with campaigns, product launches, and group-wide narratives.
- Brief and manage external contributors or agencies when needed.
Qualifications
- 4-6 years of experience in social media marketing, ideally in fintech, trading, or fast-growth digital brands.
- Demonstrated experience managing multi-market, multi-platform social strategies.
- Bachelor's degree in Marketing, Communications, or related fields (not essential).
- Deep knowledge of social best practices, platform trends, and storytelling formats.
- Strong writing and editing skills with a knack for simplifying complex topics.
- Experience using scheduling and reporting tools.
- Comfort working with analytics to test, iterate, and improve performance.
Details
- Seniority level — Mid-Senior level
- Employment type — Full-time
- Job function — Marketing and Sales
- Industries — Non-profit Organizations and Primary and Secondary Education
Global Social Media Manager in London employer: Traze
Contact Detail:
Traze Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Global Social Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and strategies. This will give potential employers a taste of what you can bring to the table at Zeal Group.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Zeal Group, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your knowledge fresh. This will help you stand out during interviews and show that you're passionate about the role.
We think you need these skills to ace Global Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: When you're crafting your application, let your enthusiasm for social media shine through! We want to see how you can bring our brand voice to life and engage with our community. Share examples of your past work that highlight your creativity and strategic thinking.
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Social Media Manager role. We love seeing how your experience aligns with our mission at Zeal Group. Highlight your achievements in fintech or similar industries to show us you’re the perfect fit!
Be Clear and Concise: In your written application, clarity is key! We appreciate straightforward communication, so keep your language clear and to the point. Avoid jargon unless it’s relevant, and make sure your personality comes through without overwhelming us with too much information.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Traze
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Understand their unique features and audience demographics. This will help you discuss how to adapt brand voice across channels like Instagram, TikTok, and LinkedIn.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in creating and executing social media strategies. Bring examples of past campaigns you've managed, especially those that drove engagement or community involvement. Highlight how you used data to refine your approach.
✨Engagement is Key
Be ready to discuss how you’ve fostered community engagement in previous roles. Think of specific tactics you’ve used, like UGC campaigns or interactive content, and how they contributed to brand loyalty and growth.
✨Collaboration Matters
Since this role involves working with various teams, be prepared to share examples of successful cross-functional collaborations. Talk about how you’ve partnered with design, product, or marketing teams to create cohesive campaigns that resonate with audiences.
