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For Companies At a Glance
- Tasks: Create and execute a global social media strategy for our innovative brand, Traze.
- Company: Join Zeal Group, an award-winning FinTech company with a people-oriented culture.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the voice of a cutting-edge brand and engage with a global community.
- Qualifications: 4-6 years in social media marketing, preferably in fintech or fast-growth brands.
- Other info: Collaborate with diverse teams and drive impactful social storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Zeal Group is an award-winning FinTech organization committed to offering innovative products and solutions. Established in 2017, we have rapidly expanded to a team of over 700 employees globally. With offices strategically located across Europe, Asia, North & South Africa, the Middle East, and South America, our technology hubs are centered in Cyprus and the Netherlands. We pride ourselves on being a people-oriented and product-focused company that values growth, collaboration, and groundbreaking technology.
We\’re looking for a Global Social Media Manager to shape the voice of Zeal Group, and particularly its newest brand, Traze, across platforms and markets. You\\\’ll lead the charge in building a social presence that\\\’s smart, credible, and culturally in-tune — one that simplifies trading, champions real traders, and brings our brands to life globally.
This role sits within the global brand function and reports directly to the Global Head of Communications. You\\\’ll work closely with content, design, product, and regional marketing teams to turn market insight into social storytelling.
Responsibilities
- Brand Voice & Global Storytelling
- Create a compelling global social media strategy for Traze as well as Employer Branding activities
- Execute and maintain a consistent, engaging tone of voice that blends market credibility with approachability within our channels
- Adapt brand voice across platforms (Instagram, X, TikTok, LinkedIn, YouTube) while keeping it clear, concise, and platform-appropriate
- Community Engagement & UGC Activation
- Launch and manage community-driven content, including UGC campaigns, Trustpilot initiatives, trader tips, testimonials, and success stories
- Use polls, behind-the-scenes content, challenges, and engagement tools to build two-way conversations — especially with early adopters
- Content & Calendar Ownership
- Build and execute a global social media content calendar, with inputs from local teams, global trends, and platform updates
- Use a variety of content sources – from the design team, to UGC & testimonials, to own pieces (ie Canva or native tools)
- Align content with market events, financial news, feature drops, and cultural moments to increase relevance and reach
- Channel Growth & Performance Optimisation
- Drive organic follower growth, reach, and engagement across key platforms
- Track performance via native and third-party analytics (e.g. Sprout, Later, Meta, GA4) and refine strategy based on data
- Cross-Functional Collaboration
- Partner with creative, product, regional, and content teams to ensure social integrates seamlessly with campaigns, product launches, and group-wide narratives
- Brief and manage external contributors or agencies when needed
Qualifications
- 4-6 years of experience in social media marketing, ideally in fintech, trading, or fast-growth digital brands
- Demonstrated experience managing multi-market, multi-platform social strategies
- Bachelor\\\’s degree in Marketing, Communications, or related fields (not essential)
- Deep knowledge of social best practices, platform trends, and storytelling formats
- Strong writing and editing skills with a knack for simplifying complex topics
- Experience using scheduling and reporting tools
- Comfort working with analytics to test, iterate, and improve performance
Details
- Seniority level — Mid-Senior level
- Employment type — Full-time
- Job function — Marketing and Sales
- Industries — Non-profit Organizations and Primary and Secondary Education
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Global Social Media Manager employer: Traze
Contact Detail:
Traze Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles reflect the brand voice and storytelling skills that Zeal Group is after. Show us how you engage with your audience and create compelling content.
✨Tip Number 2
Network like a pro! Connect with current employees or industry peers on LinkedIn. Ask them about their experiences at Zeal Group and share your passion for fintech and social media. This could give you insider info and help you stand out!
✨Tip Number 3
Prepare for the interview by crafting a killer social media strategy for Traze. Think about how you'd adapt the brand voice across different platforms and engage the community. Bring your ideas to the table and show us your creativity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Zeal Group family. Let’s make it happen!
We think you need these skills to ace Global Social Media Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When you're crafting your application, let your enthusiasm for social media shine through! We want to see how you can bring our brand voice to life and engage with our community. Share examples of your past work that highlight your creativity and strategic thinking.
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Social Media Manager role. We’re looking for someone who understands the fintech landscape and can adapt our brand voice across various platforms. Highlight relevant experience and skills that align with our job description.
Be Data-Driven: We love numbers! In your application, mention any analytics tools you've used to track performance and optimise strategies. Show us how you've used data to drive engagement and growth in your previous roles — it’s a key part of what we do at Zeal Group.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Zeal Group!
How to prepare for a job interview at Traze
✨Know Your Brand Inside Out
Before the interview, dive deep into Zeal Group and its newest brand, Traze. Understand their mission, values, and recent campaigns. This will help you articulate how your vision for social media aligns with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Social Media Savvy
Prepare to discuss specific social media strategies you've implemented in the past. Bring examples of successful campaigns, especially those that involved community engagement or user-generated content. Highlight how you adapted brand voice across different platforms to resonate with diverse audiences.
✨Be Data-Driven
Familiarise yourself with analytics tools and be ready to talk about how you've used data to optimise social media performance. Discuss any metrics you've tracked, such as follower growth or engagement rates, and how these insights shaped your strategies.
✨Collaborative Spirit is Key
Since this role involves cross-functional collaboration, think of examples where you've successfully worked with other teams. Be prepared to share how you’ve partnered with creative, product, or marketing teams to create cohesive campaigns that drive results.
