At a Glance
- Tasks: Lead content and product marketing to shape Travtus' story and drive customer engagement.
- Company: Join a fast-growing startup transforming the housing industry with AI technology.
- Benefits: Enjoy private healthcare, pension, Deliveroo allowance, and hands-on exposure to applied AI.
- Other info: Work in a dynamic team that values every voice and pushes boundaries.
- Why this job: Make a real impact in a collaborative environment while driving innovation in a high-impact sector.
- Qualifications: Proven B2B SaaS product marketing experience and excellent storytelling skills required.
The predicted salary is between 75000 - 95000 £ per year.
We are looking for a Head of Content & Product Marketing to own Travtus' story — what we do, why it matters, and why customers should care. This role owns messaging and positioning, product marketing, content and thought leadership, PR and analyst relations, customer proof, sales-enablement content, and the company's reputation and category narrative. You turn the product and customer outcomes into a clear, consistent market story and the assets that help Sales win.
Your primary measures are win-rate improvement and message adoption. You will partner closely with the Head of Revenue Marketing — who owns demand generation, pipeline and campaigns — and with Sales, Product and the CEO. This is a highly hands-on leadership role requiring strong product marketing capability, excellent writing, and the ability to execute at pace in a growing software company.
About Travtus
Travtus is transforming the Housing Industry with our Everyday (AI)™ platform. We bring intelligence and automation together in one place so teams can move faster and work smarter. By delivering everyday AI decisions and workflows across the systems operators already use daily, our platform improves efficiency while enhancing the resident experience.
About the Role
- Messaging & Positioning
- Develop and maintain the central, company-wide messaging framework.
- Own market and product positioning.
- Create value propositions across platform, solution and feature levels.
- Maintain one consistent market narrative across channels.
- Build the persona-based messaging library (using the ICP and personas defined with Revenue Marketing).
- Standardise existing CEO / executive-created collateral into the messaging library.
- Define the 12-month market-presence strategy — how Travtus shows up across events, PR, analysts and channels.
- Product Marketing & Competitive Enablement
- Write sales narratives and talk tracks.
- Build competitive battlecards, competitor comparisons and objection-handling guides (informed by competitive monitoring from Revenue Marketing).
- Content & Thought Leadership
- Own core content production across blog, web and long-form.
- Run the executive content engine — interview, draft, repurpose and distribute leadership content.
- Produce whitepapers.
- Develop category assets such as research, benchmark reports and frameworks.
- Own organic and brand social.
- PR, Analyst Relations & Category
- Build analyst relations across Gartner, Forrester and Capterra.
- Run analyst and category briefings and education.
- Develop PR and journalist relationships.
- Own the analyst-citation and GEO / AEO citation strategy (with monitoring from Revenue Marketing).
- Customer Marketing & Advocacy
- Run the reference programme (approved references and champions).
- Run the customer-story programme — case studies, video and quotes.
- Run the reviews programme (G2 / Capterra).
- Produce adoption and use-case-expansion content.
- Sales Enablement Collateral
- Build the Prospect Pack (what Travtus is, why customers use it, use-cases, proof, benefits, how it works).
- Produce solution and prospect one-pagers.
- Produce the Customer Delivery Pack, project-initiation and onboarding templates (with inputs from Solutions / Delivery).
- Events & Owned Formats
- Own owned formats — executive dinners, customer councils and webinars.
- Evaluate out-of-home opportunities (e.g. NMHC sponsorship, placements) for CEO sign-off.
- Co-own event strategy, execution and amplification (jointly with Revenue Marketing).
- Reputation & Partner Marketing
- Own the reputation-management process.
- Run partner co-marketing with technology, PMS and integration partners.
- Run joint webinars and joint case studies.
- Planning, Process & Team
- Contribute to the annual marketing plan for CEO approval.
- Document repeatable processes and playbooks for the function.
- Build out and hire the team as the function scales.
- Reduce dependency on the CEO and executives for execution and oversight.
Requirements
We are looking for someone who combines strong product marketing capability with excellent content and storytelling skills and commercial awareness.
Must have requirements:
- Significant B2B SaaS product marketing experience, including messaging, positioning and persona development.
- Track record building content and thought-leadership programmes.
- Experience producing sales-enablement collateral (battlecards, one-pagers, case studies).
- Experience with PR and / or analyst relations.
- Excellent written communication, editing and storytelling.
- Experience supporting enterprise or complex B2B sales environments.
- Ability to work cross-functionally with Sales, Product and Executive teams.
- Comfortable operating in a startup or scale-up environment.
Nice to have requirements:
- Category creation / category design experience.
- Established analyst relationships (e.g. Gartner, Forrester).
- Customer advocacy or reference-programme experience.
- Experience in AI, workflow automation or enterprise software markets.
- Exposure to housing, property or regulated industries.
Measures of Success
Performance will be assessed against agreed objectives, including but not limited to:
- Go-To-Market Excellence
- Documented messaging and positioning frameworks.
- Persona- and stakeholder-specific communication assets.
- Consistency of messaging across customer-facing channels, with measurable win-rate improvement and message adoption.
- Content & Thought Leadership
- Volume, quality and reach of content and executive thought leadership.
- Development of category assets and narrative.
- Sales Enablement
- Availability, quality and adoption of enablement collateral.
- Timely delivery of commercial content and assets.
- Customer Proof
- Customer case studies and references produced and published.
- Strength of customer advocacy and reviews programmes.
- Reputation & Category
- Effectiveness of reputation management and PR / analyst presence.
- Progress on the category narrative and market-presence plan.
- Leadership & Ownership
- Scalable processes and frameworks.
- Reduced founder / CEO dependency and clear ownership of agreed priorities.
About the Team
We are a dedicated team, working in a truly collaborative style, where everyone is heard and brings something valuable to the conversation. Constantly pushing boundaries to create groundbreaking solutions for our customers. We are fundamentally challenging the way one of the largest industries in the world operates, and our commercial success pays testament to the skill, commitment and passion that our team displays every day.
Working together in person fuels our best ideas and innovations, which is why all team members spend at least three days a week in our London office.
Benefits
- Be part of a fast-growing, mission-driven startup
- Hands-on exposure to applied AI in a real-world, high-impact sector
- High ownership and visibility across leadership, product and commercial teams
- Private healthcare
- Pension
- Deliveroo allowance
Help us shape the future of technology. Apply Now!
Head of Content and Product Marketing in London employer: Travtus
Travtus is an exceptional employer, offering a dynamic work environment in the heart of London Farringdon where innovation meets collaboration. As a fast-growing startup, we provide our employees with hands-on exposure to cutting-edge AI technology, ample opportunities for professional growth, and a culture that values clarity and ownership. With benefits like private healthcare, a pension scheme, and a Deliveroo allowance, we ensure our team is well-supported while driving meaningful impact in the housing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content and Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Travtus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Travtus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Travtus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Travtus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content and Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Travtus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Travtus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Travtus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Travtus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Travtus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Travtus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
