At a Glance
- Tasks: Lead demand generation and revenue marketing strategies to drive growth at Travtus.
- Company: Join a fast-growing startup transforming the housing industry with AI technology.
- Benefits: Enjoy private healthcare, pension, and a Deliveroo allowance while working in a collaborative environment.
- Other info: Work in a modern office with a dynamic team focused on innovation and collaboration.
- Why this job: Make a real impact in a mission-driven company and shape marketing strategies.
- Qualifications: Significant B2B SaaS experience in demand generation and strong project management skills.
We are looking for a Head of Revenue Marketing to build and scale Travtus' demand-generation and revenue engine. This role owns how Travtus creates and accelerates revenue opportunities — demand generation and campaigns, pipeline creation, marketing operations and attribution, the company website and digital presence, and the agencies and tools that support growth. You will define the ICP and personas that targeting depends on, and turn the company story into campaigns that produce qualified pipeline. You carry a qualified-pipeline number and are measured on marketing's contribution to commercial growth. You will partner closely with the Head of Content & Product Marketing — who owns messaging, positioning and enablement content — and with Sales, Product and the CEO. This is a highly hands‑on leadership role requiring strategic thinking, operational excellence and the ability to execute at pace in a growing software company.
About Travtus: Travtus is transforming the Housing Industry with our Everyday (AI)™ platform. We bring intelligence and automation together in one place so teams can move faster and work smarter. By delivering everyday AI decisions and workflows across the systems operators already use, we help organisations improve efficiency while enhancing the resident experience.
About the Role:
- Demand Generation & Campaigns: Define and document the campaign strategy and architecture. Build persona-based and use-case-based campaign frameworks. Plan and run repeatable, multi-channel awareness campaigns. Manage paid media (including LinkedIn) and retargeting. Run email and lifecycle / lead-nurture programmes. Design and run ABM and target-account programmes. Continuously test, analyse and optimise campaigns, and identify and test new awareness and demand channels. Own pipeline creation and carry a quantified pipeline target. Amplify customer proof through campaigns and run expansion (cross-sell / upsell) campaigns. Run partner-referral demand programmes. Drive sales adoption of campaigns.
- Audience, Use-Case & Competitive Insight: Define and maintain the ICP and buyer / user personas that targeting depends on. Define product use-cases to anchor campaigns and content. Monitor the competitive landscape and feed intelligence into enablement. Own go‑to‑market for product and feature launches.
- Sales Enablement (Outbound): Equip SDR and Account Executive teams with outreach messaging, sequences and campaign assets. Partner with Sales leadership so campaigns are adopted and effective.
- Website & Digital Presence: Own the strategic direction, governance and ongoing effectiveness of the company website. Maintain solution-page content and copy and overall site quality. Improve conversion through CRO and user‑journey optimisation. Run technical SEO remediation, keyword architecture, backlinks and AEO / GEO monitoring. Commission and act on comprehensive website / SEO audits.
- Marketing Operations & Performance Measurement: Own the marketing technology stack and marketing automation. Build channel attribution and an outcome‑tied reporting framework across awareness and pipeline. Track funnel performance and conversion analytics. Own traffic and qualified‑lead targets (e.g. 10,000 monthly visits / 10 QLs per month) and CAC, conversion and attribution metrics.
- Events: Co‑own event strategy and the format mix. Co‑own event execution and coordination. Lead pre‑ and post‑event demand amplification.
- Vendor & Agency Management: Manage marketing agencies, freelancers and contractors, with clear briefs, SLAs and ROI. Source, evaluate and select new marketing partners.
- Planning, Process & Team: Contribute to the annual marketing plan for CEO approval. Document repeatable processes and playbooks for the function. Build out and hire the team as the function scales. Reduce dependency on the CEO and executives for execution and oversight.
Requirements:
- Must have requirements: Significant B2B SaaS experience in demand generation, revenue marketing or go‑to‑market / growth leadership. Demonstrated success developing and executing multi‑channel campaigns that drive pipeline. Strong understanding of marketing attribution, campaign measurement and reporting. Experience owning a company website and improving conversion and technical SEO. Experience with account‑based marketing and paid media. Experience managing external agencies, vendors or contractors. Strong project management and organisational capability; able to execute at pace. Ability to work cross‑functionally with Sales, Product and Executive teams. Comfortable operating in a startup or scale‑up environment.
- Nice to have requirements: Experience in AI, workflow automation or enterprise software markets. Familiarity with marketing automation and CRM platforms (e.g. HubSpot). Experience building marketing functions in high‑growth environments. Exposure to housing, property or regulated industries.
Measures of Success:
- Pipeline & Commercial Contribution: Qualified pipeline generated against target. Demonstrable contribution of marketing to pipeline and commercial objectives.
- Campaign Execution: Delivery of campaigns against plan and timelines. Continuous improvement of campaign performance over time.
- Website & Digital: Website effectiveness, conversion and search performance. Website maintained as an accurate source of truth.
- Marketing Operations: Accuracy and timeliness of reporting and attribution. Quality of operational processes and marketing technology.
- Leadership & Ownership: Effective management of vendors and partners. Scalable processes and reduced founder / CEO dependency.
About the Team: We are a highly collaborative, product‑driven team that values clarity, ownership and impact. The Head of Revenue Marketing will play a central role in shaping how Travtus communicates with the market, supports commercial growth and scales its go‑to‑market capabilities. We believe in the value of in‑person collaboration, with team members spending at least three days a week in our modern Farringdon office.
Benefits: Be part of a fast‑growing, mission‑driven startup. Hands‑on exposure to applied AI in a real‑world, high‑impact sector. High ownership and visibility across leadership, product and commercial teams. Private healthcare. Pension. Deliveroo allowance.
Head of Revenue Marketing employer: Travtus
Travtus is an exceptional employer, offering a dynamic work environment in the heart of London Farringdon where innovation meets collaboration. As a fast-growing startup, we provide our employees with hands-on exposure to cutting-edge AI technology, ample opportunities for professional growth, and a culture that values clarity and ownership. With benefits like private healthcare, a pension scheme, and a Deliveroo allowance, we ensure our team is well-supported while driving meaningful impact in the housing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Revenue Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Travtus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Travtus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Travtus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Travtus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Revenue Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Travtus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Travtus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Travtus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Travtus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Travtus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Travtus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
