Senior Brand Manager - Specialist Merchant

Senior Brand Manager – Specialist Merchant

Join to apply for the Senior Brand Manager – Specialist Merchant role at Travis Perkins plc

Senior Brand Manager – Specialist Merchant

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Join to apply for the Senior Brand Manager – Specialist Merchant role at Travis Perkins plc

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Do you thrive in leading strategic marketing initiatives that directly influence business performance?
Are you a commercially-minded, customer-obsessed marketing leader? If so, we have an exciting opportunity for you!
As a Senior Brand Manager within our Marketing & Digital team, you’ll lead brand and marketing strategies for our business merchant Keyline Civil Specialists. You’ll also develop customer value propositions and drive impactful marketing plans. You’ll work cross-functionally to champion the voice of the customer and deliver growth.
Our Travis Perkins Group Marketing & Digital team combines strategic thinking with hands-on campaign execution – and we’re looking for someone who brings both.
Location: You would be expected to travel to our Head Office once or twice a week based in Duston, Northamptonshire.
Key Responsibilities:

• Develop and deliver customer-centric marketing strategies aligned to commercial goals.
• Represent the customer voice across the business’s Senior Leadership Team.
• Manage priorities and resources to ensure timely and relevant execution of marketing plans.
• Oversee the activity of external PR and social media agencies.
• Provide data-driven insights and recommendations for campaign optimisation.
• Ensure content across key platforms, especially web, remains relevant and on-brand.
• Collaborate across teams and functions to align marketing activities.
• Build trusted relationships with stakeholders across the business.
• Support the business with trade marketing activities, including JIF fund management.

With your passion for brand, creative thinking, and commercial acumen, you’ll thrive in a dynamic role where no two days are the same. Your ability to lead, influence, and execute will play a key part in our long-term success.
Along with the above, you’ll also have:

• Desirable to have a degree in Marketing or Business.
• Previous experience in strategic marketing roles.
• Strong project management and campaign planning experience.
• Event and marketing production experience.
• Proven ability to brief and manage external agencies.
• Ability to interpret data to optimise marketing strategies and present back results to stakeholders.
• To be a strong leader; to manage and develop a team.
• Familiarity working in a large organisation and navigating cross-functional priorities.

What’s in it for you?
You’ll join a supportive and driven team, empowered to shape the direction of our specialist businesses’ marketing strategy. Travis Perkins Group offers industry-leading development and progression opportunities, alongside a great range of benefits:

• Competitive performance related bonus
• Save-as-you-earn scheme
• Buy-as-you-earn scheme
• Contributory pension scheme
• Colleague discount across a variety of Group businesses including with special discounts across our Trade Merchants – 20% off at Toolstation

About Us
As the largest distributor of building materials in the UK, Travis Perkins has been helping to build Britain for over 200 years.
With over 5 businesses, 19,000 colleagues and more than 1,200 branches, stores and sites around the UK we believe we have the best people and the best place to work. Everyone works hard together to deliver results, but most importantly, have some fun along the way!
You be you, it makes us,us!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wholesale Building Materials

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