Regional Sales Director

Regional Sales Director

Cardiff Full-Time 48000 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales strategy and manage key customer relationships in the construction industry.
  • Company: Keyline supplies essential civils products for major UK infrastructure projects.
  • Benefits: Enjoy competitive salary, performance bonuses, and career growth opportunities.
  • Why this job: Make a real impact on significant construction projects while fostering an innovative culture.
  • Qualifications: 5+ years in senior sales management, preferably in construction or civils.
  • Other info: Join a diverse team committed to inclusivity and authenticity.

The predicted salary is between 48000 - 72000 £ per year.

Branches Covered: Swindon, Bristol, Exeter, Bodmin, Swansea, Treforest, Cardiff, Reading, Ferndown, Portsmouth

At Keyline, we play a vital role in Britain’s infrastructure projects by providing specialist civils products and solutions to the construction industry. We supply everything from drainage and groundworks to sustainable solutions for some of the country’s most important projects, helping to build a better future for the UK.

Christina Dell, our Regional Director, South, is now recruiting a Regional Sales Director to help shape the future of our business in the South West and Wales. As a Regional Sales Director, you will set the strategic direction for our sales operations, working closely with Christina, the Regional Key Account Managers and branches, and the National Sales team. You will be the key point of contact for regional and national customers, ensuring we deliver best-in-class solutions. You’ll also lead, coach, and develop a team of sales professionals to unlock new opportunities, win projects, and achieve outstanding commercial results.

Key Responsibilities:

  • Develop and Execute Sales Strategy: Work with senior leadership to create a clear, focused sales plan that drives growth in new and existing markets.
  • Build Customer Relationships: Manage and strengthen relationships with key customers, ensuring we meet their needs and deliver exceptional service on every project.
  • Drive Supplier Collaboration: Build best in class relationships with our strategic suppliers to develop mutually beneficial project pipelines and work winning methods.
  • Lead a High-Performing Team: Coach and mentor Account Managers, Sales Leads, and branch colleagues to foster a culture of excellence, growth, and collaboration.
  • Drive Business Growth: Identify commercial opportunities, track project pipelines, and expand our customer base through targeted business development activities.
  • Enhance Sales Processes: Foster a culture that uses management tools (e.g., CRM, QMS, Sales Hub) to optimise sales activities and improve project tracking and customer satisfaction.
  • Collaborate Across Teams: Work closely with the regional sales colleagues and national teams to facilitate smoother project execution, improve customer service, and maximise business outcomes.

What We’re Looking For:

  • Experience: At least 5 years of senior management experience in sales, ideally within the construction or civils industry.
  • Skills: Strong commercial acumen, excellent communication and negotiation skills, and a proven track record of leading teams to achieve ambitious sales targets.
  • Leadership: You’re an inspirational leader with the ability to develop talent, drive high performance, and foster collaboration across teams.
  • Knowledge: Industry knowledge, along with experience working with business systems and sales management tools.

Why Keyline?

  • Make an Impact: Play a key role in some of the UK’s most significant construction projects.
  • Great Benefits: Competitive salary, performance bonuses, and career development opportunities within the Travis Perkins Group.
  • Innovative Culture: Join a forward-thinking, market-leading company where your ideas and leadership can make a real difference.

Join Us! If you're ready to take on an exciting leadership role where you can influence the future of construction in the UK, we’d love to hear from you. Apply today and help build the future with Keyline.

To keep our business and customers safe, if you are successful in the role you will be made a conditional offer subject to additional background checks including criminal record (basic DBS), adverse financial, media search, directors search, occupational history, professional membership/qualification.

We’re driving to become a truly inclusive employer. We want everyone to be at their best and it’s our ambition that everyone within our Group feels safe, welcome and confident to be their authentic selves. You be you, it makes us, us.

Regional Sales Director employer: Travis Perkins plc

At Keyline, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Regional Sales Director in the South West and Wales, you will not only lead a high-performing team but also have access to competitive salaries, performance bonuses, and extensive career development opportunities within the Travis Perkins Group. Join us to make a meaningful impact on the UK's infrastructure projects while enjoying a supportive environment that values diversity and encourages personal growth.
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Contact Detail:

Travis Perkins plc Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Director

✨Tip Number 1

Familiarise yourself with the construction and civils industry trends in the South West and Wales. Understanding the local market dynamics will help you tailor your approach and demonstrate your expertise during interviews.

✨Tip Number 2

Network with professionals in the construction sector, especially those who have experience in sales management. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully led teams to achieve sales targets. Highlight your leadership style and how it has positively impacted team performance and customer satisfaction.

✨Tip Number 4

Research Keyline’s recent projects and initiatives. Being knowledgeable about their work will not only show your genuine interest but also allow you to align your vision for the role with their strategic goals.

We think you need these skills to ace Regional Sales Director

Strategic Sales Planning
Customer Relationship Management
Negotiation Skills
Team Leadership
Coaching and Mentoring
Commercial Acumen
Business Development
Sales Process Optimisation
Collaboration Across Teams
Industry Knowledge in Construction or Civils
Experience with CRM and Sales Management Tools
Project Pipeline Management
Performance Tracking
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly within the construction or civils industry. Emphasise your leadership skills and any achievements that demonstrate your ability to drive sales growth.

Craft a Compelling Cover Letter: Write a cover letter that outlines your vision for the role of Regional Sales Director. Discuss how your experience aligns with Keyline's goals and how you can contribute to their success in the South West and Wales.

Showcase Your Leadership Style: In your application, provide examples of how you've successfully led teams in the past. Highlight your coaching and mentoring abilities, as well as any initiatives you've implemented to foster collaboration and high performance.

Demonstrate Industry Knowledge: Include specific examples of your knowledge of the construction industry and your experience with sales management tools. This will show that you understand the market and are prepared to hit the ground running.

How to prepare for a job interview at Travis Perkins plc

✨Research the Company and Industry

Before your interview, take the time to understand Keyline's role in the construction industry. Familiarise yourself with their products, recent projects, and market position. This knowledge will help you demonstrate your genuine interest and align your experience with their goals.

✨Prepare for Leadership Questions

As a Regional Sales Director, you'll need to showcase your leadership skills. Be ready to discuss your experience in coaching and developing teams, as well as how you've driven performance in previous roles. Use specific examples to illustrate your impact on team success.

✨Highlight Your Commercial Acumen

Given the emphasis on commercial growth, prepare to discuss your strategies for identifying and pursuing new business opportunities. Share examples of how you've successfully expanded customer bases or improved sales processes in past positions.

✨Demonstrate Relationship-Building Skills

Keyline values strong customer relationships. Be prepared to talk about how you've managed key accounts and built partnerships with suppliers. Highlight your communication and negotiation skills, and provide examples of how you've delivered exceptional service to clients.

Regional Sales Director
Travis Perkins plc
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  • Regional Sales Director

    Cardiff
    Full-Time
    48000 - 72000 £ / year (est.)

    Application deadline: 2027-03-22

  • T

    Travis Perkins plc

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