At a Glance
- Tasks: Lead a dynamic sales team to drive growth and profitability in your region.
- Company: Join BSS, part of Travis Perkins plc, known for its supportive culture.
- Benefits: Competitive salary, bonus potential, company vehicle, and family medical cover.
- Other info: Opportunity to shape your region and drive meaningful change.
- Why this job: Make a real impact on business success while developing your leadership skills.
- Qualifications: Proven sales experience and strong team management abilities required.
The predicted salary is between 70000 - 90000 £ per year.
Are you a commercially driven sales leader who thrives on building high‑performing teams and winning profitable business? This is your opportunity to take the reins of a regional sales operation within BSS, part of Travis Perkins plc, and make a tangible impact on growth, margin and market position.
About the role
As Regional Sales Director, reporting into Cath Mullin, Regional Director, you will lead and develop a regional sales team to deliver sales and profit targets in support of the company and regional business plan. You will balance strategic leadership with hands‑on operational excellence, shaping the regional work winning strategy while building the relationships and team culture that turn opportunity into sustainable growth.
What you'll be doing
- Lead and engage colleagues in delivering an industry‑leading Stay Safe culture and new ways of working
- Lead and implement the Regional Sales Strategy
- Take responsibility for the effective management and direction of sales and profit through Account Managers, Technical Support, Regional Tender Office, Project Tracking, Hire, Industrial and QMS
- Prepare an agreed regional and individual branch/territory sales plan and manage the resources under your control to meet its objectives
- Proactively seek opportunities to continually improve processes and ways of working across the branch, region and business, maximising productivity and sharing best practice while maintaining a cost‑effective approach
- Provide input to the sales and profit budget and maintain a clear understanding of the market dynamics in your area
- Establish revenue and margin targets that are both ambitious and achievable
- Be a leader and role model through effective recruitment, development and performance management, setting clear objectives, work priorities and standards, and reviewing individual performance against these
- Take advantage of the opportunities that arise through customer requirements to maximise profit for BSS
- Establish and maintain effective working relationships between the sales teams, the BSS network and suppliers to maximise sales performance and customer potential
- Build a network of contacts and customer partnerships through regular contact at all appropriate levels
- Implement a defined account management approach for key customers to ensure all potential sales opportunities are fully exploited
- Maintain a high level of personal engagement with critical decision‑makers among top customers and suppliers
- Influence and challenge senior‑level stakeholders
- Collaborate and align with Regional Directors, the Managing Director and fellow Sales Directors to ensure a unified, joined‑up approach, contributing local and regional project intelligence to inform strategy
- Support the implementation of change activity across the business, including system implementation, process improvement and proposition development
- Continually evaluate commercial performance using data and KPIs, identifying risks and opportunities and using insight to drive improved outcomes
- Lead a performance culture, driving for high performance, addressing poor performance quickly and challenging average performance, while coaching and developing your team to be at their best
What we're looking for
Essential
- Demonstrable sales record in an external sales role
- Experience of managing a target‑driven external sales team
- Previous management experience with the ability to lead, motivate and develop staff
- Commercial awareness and the ability to produce and interpret basic financial and statistical information
- Excellent relationship‑building, communication and interpersonal skills, with the ability to relate to a broad spectrum of individuals
- Excellent customer service skills
- Good organisational skills with the ability to plan and prioritise the work of self and others
- Good negotiation and coaching skills
- Knowledge of sales processes, with the ability to implement and manage a project tracking system and a successful quotation follow‑up system
- Ability to engage with and create a team ethos
- Ability to continuously challenge the status quo
- Passion, drive and initiative to succeed
Preferred
- Previous experience at Sales Director level
- Good presentation skills
- Knowledge of company procedures and products
- Proven track record of delivering measurable improvement in a sales‑driven, multi‑site environment
- Analytical mindset and resilience
Why BSS
We reward our leaders well. Alongside a competitive basic salary, you'll benefit from strong bonus earning potential, enhanced pension contributions that increase with length of service, a company vehicle, family medical cover and much more. You'll join a business that backs its people, rewards results and gives leaders genuine scope to shape their region. If you're ambitious for what your team can achieve and want a role where your commercial decisions make a visible difference, we'd love to hear from you.
Regional Sales Director in England employer: Travis Perkins plc
At BSS, part of Travis Perkins plc, we pride ourselves on being an exceptional employer that fosters a culture of high performance and collaboration. As a Regional Sales Director, you will not only lead a dynamic sales team but also enjoy competitive rewards, including a strong bonus structure and enhanced benefits, all while working in a supportive environment that encourages personal and professional growth. Join us to make a tangible impact in a role where your leadership and strategic vision can drive sustainable success in the region.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Director in England
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Director at Travis Perkins plc, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Travis Perkins plc. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Director in England
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Travis Perkins plc:When writing your cover letter, make sure to tailor your message specifically for Travis Perkins plc. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Travis Perkins plc
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Travis Perkins plc that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Travis Perkins plc that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Travis Perkins plc’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
