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- Tasks: Drive customer engagement through data-led marketing and enhance customer relationships.
- Company: Join Travis Perkins, the UK's largest building materials distributor with over 200 years of experience.
- Benefits: Enjoy top-tier training, performance bonuses, and discounts across various Group businesses.
- Why this job: Be part of a creative and analytical team that values your input and supports your growth.
- Qualifications: Knowledge of customer acquisition, some martech experience, and a data-driven mindset required.
- Other info: Opportunity for career progression within a supportive and fun work environment.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the CRM Executive – Specialist Brands role at Travis Perkins plc 3 days ago Be among the first 25 applicants Join to apply for the CRM Executive – Specialist Brands role at Travis Perkins plc Get AI-powered advice on this job and more exclusive features. Do you enjoy driving revenue through targeted data-led marketing activity? Are you an enthusiastic and proactive self-starter? If so, we have the perfect role for you! As a CRM Executive in our Marketing & Digital team, you’ll be responsible for creating a strategy that enhances the relationship between the customer and the business, driving Customer Lifetime Value. Our Travis Perkins Group Digital & Marketing team tends to have an aptitude for creative and analytical subjects, including experience in development, management, execution, and reporting of all CRM campaigns. We hope you will too. Location: You would be expected to travel to our Head Office once or twice a week based in Duston, Northamptonshire. Key Responsibilities: Support the CRM Manager in the creation and execution of customer acquisition, conversion, growth, retention, and reactivation campaigns. Apply GDPR best practices in all campaigns. Use appropriate Marketing Technology to deliver personalised marketing campaigns (example is Bloomreach). Use data to drive marketing activity along all parts of the customer journey. Work with other marketing and digital colleagues to develop new customer acquisition campaigns. Collaborate with sales and customer service stakeholders to identify areas to improve the customer experience. With your strong motivational and influencing skills, you will work alongside the CRM Manager on diverse projects, utilising your current marketing experience in email marketing and customer data management. Your drive for delivering excellent service will be key to ensuring success for our marketing projects and business strategy. Along with the above, you’ll also have: Knowledge of customer acquisition and retention techniques. Some experience navigating martech to deliver campaigns. Ability to work on multiple campaigns and projects. Analytical and data-driven mindset. A solid understanding of GDPR best practices. As a CRM Executive , we’ll support your career development within the Travis Perkins Group, which could involve progression within the department, other divisions, and the wider industry. What’s in it for you? You’ll receive top-tier training & development, supported by our internal succession programme, making it easy to learn, grow, and develop across the Travis Perkins Group. Additionally, you’ll be provided with a benefits package that grows with you, including: Performance-related bonus Save-as-you-earn scheme Buy-as-you-earn scheme Contributory pension scheme Colleague discounts across various Group businesses, including special discounts at our Trade Merchants About Us As the UK\’s largest distributor of building materials, Travis Perkins has been helping to build Britain for over 200 years. With over 5 businesses, 19,000 colleagues, and more than 1,200 branches, stores, and sites, we believe we have the best people and the best place to work. We work hard to deliver results and have fun along the way! You be you, it makes us, us! Seniority level Entry level Employment type Full-time Job function Business Development and Sales Industries Wholesale Building Materials #J-18808-Ljbffr
CRM Executive - Specialist Brands employer: Travis Perkins plc
Contact Detail:
Travis Perkins plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Specialist Brands
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and data-driven marketing. Understanding tools like Bloomreach and how they can enhance customer engagement will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the marketing and CRM fields, especially those who have experience in the building materials industry. This can provide insights into the specific challenges and opportunities within Travis Perkins.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions in past roles. Be ready to share specific examples that demonstrate your ability to improve customer acquisition and retention.
✨Tip Number 4
Showcase your understanding of GDPR best practices. Being knowledgeable about compliance will not only highlight your expertise but also reassure the hiring team of your commitment to ethical marketing.
We think you need these skills to ace CRM Executive - Specialist Brands
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Executive position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in customer acquisition, retention techniques, and any relevant marketing technology you've used. Use bullet points for clarity and ensure it is well-structured.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific examples of how your skills and experiences make you a great fit for the CRM Executive position at Travis Perkins.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Travis Perkins plc
✨Show Your Analytical Skills
As a CRM Executive, you'll need to demonstrate your analytical mindset. Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've worked on and the results they achieved.
✨Understand GDPR Best Practices
Since the role involves applying GDPR best practices, make sure you brush up on your knowledge of data protection regulations. Be ready to explain how you would ensure compliance in your marketing campaigns.
✨Highlight Your Marketing Technology Experience
Familiarity with marketing technology is crucial for this role. If you've used tools like Bloomreach or similar platforms, be sure to mention your experience and how it contributed to successful campaigns.
✨Demonstrate Collaboration Skills
The job requires working closely with various teams, including sales and customer service. Prepare to share examples of how you've successfully collaborated with others to enhance customer experiences and drive results.