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BD & Marketing Manager – Finance
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Travers Smith
BD & Marketing Manager – Finance

BD & Marketing Manager – Finance

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
T

At a Glance

  • Tasks: Lead business development strategies and marketing plans for the Finance Practice Group.
  • Company: Join Travers Smith, a top law firm known for its expertise in finance and client service.
  • Benefits: Enjoy a supportive work environment with opportunities for professional growth and collaboration.
  • Why this job: Be part of a dynamic team driving strategic initiatives in a prestigious law firm.
  • Qualifications: 6+ years in business development, preferably in a law firm, with strong communication skills.
  • Other info: Exciting move to a new office in early 2026, fostering a modern work culture.

The predicted salary is between 43200 - 72000 £ per year.

BD & Marketing Manager – Finance, London

Client:

Travers Smith

Location:

London, United Kingdom

Job Category:

Other

–

EU work permit required:

Yes

Job Reference:

8996a2dba897

Job Views:

4

Posted:

12.07.2025

Expiry Date:

26.08.2025

Job Description:

Practice Area/Department Business Development and Marketing PQE Level N/A Description

Travers Smith is a leading full-service law firm, with a wealth of experience in its areas of specialisation. The firm has a market-leading reputation for its international expertise in Asset Management, M&A and Dispute Resolution & Investigations. Clients include asset managers across the alternative asset classes (private equity, venture, credit, infrastructure and real estate), publicly listed and private companies, financial institutions, and other business enterprises involved in large and complex UK and cross-border matters, transactions and disputes. Our purpose is to provide the highest quality of service to our clients whilst enabling our people to achieve professional fulfilment in a supportive, inclusive and enjoyable working environment.

Department

The Business Development, Clients, Marketing, Events and Communications team consists of 33 people who focus on increasing the profile of the firm and the brand through a variety of channels to create leads and opportunities that can increase profitable revenues. The department is at the forefront of several key strategic firmwide initiatives. Priding itself on achieving strategic aims while ensuring a collaborative, inclusive and rewarding team dynamic.

The Role

Reporting to the Senior Business Development Manager, Transactional the role plays a central role in helping to develop and execute the firm\’s business development strategies and plans across the Finance Practice Group and nominated initiatives.

With an ability to collaborate across several distinct practice areas, the BD Manager will have the confidence to constructively lead and challenge on topics such as BD strategy and execution. The role has high visibility and daily interaction with partners and other key people across the firm, and is both strategic and operational, focused on executing each group\’s business plan and always delivering an overall first-class service.

The Finance Practice Group

The Finance Practice Group consists of nine partners and over 40 associates, trainees and paralegals. The role will work closely with the Head of Department, Partners and Senior Legal Operations Manager to deliver on the business plan across all elements of our service offering.

The Finance practice comprises six distinct sub-practices, each of which has its own clients, products and BD & Marketing plan. Partners typically specialise in only one or two of these areas and so all six plans run in tandem. These areas are:

  • Leveraged & Acquisition Finance
  • Fund Finance
  • Infrastructure Finance
  • Structured & Specialty Finance
  • Real Estate Finance
  • Restructuring & Insolvency

    • In addition, many of the partners advise on matters of General Corporate Lending.

    Key Responsibilities

    Business and Client Planning

  • Develop close working relationships with the partners and wider lawyer team, providing support to implement and refine business plans, demonstrating a deep and thorough understanding of the respective practice areas, helping to identify market and client trends, and growth opportunities from existing and new potential clients.
  • Create targeted business development and marketing activity plans that flow from the business plans, to help achieve the financial, client and market positioning and penetration objectives set in the respective group\’s business plan. Monitor, analyse and report on activity against objectives including ROI as appropriate.
  • Work closely with the firm\’s Head of Client Relationships to ensure that client action plans are created, monitored, supported and actioned for the most significant clients. A key component will be identifying common elements with action plans for other clients across the firm as well as coordinating the intersection with firm wide client initiatives.
  • Work with the wider Business Development team to ensure that activities are aligned across practice groups and cross-firm initiatives to ensure a \’one firm\’ approach to clients and to business development activities.
  • Develop a deep and broad understanding of the key client relationships and practices which includes specific partners and areas of specialism, and competitor and market trends to make recommendations to impact revenue and client growth, cross-selling with other practices and client service improvements.

    • Business Development and Marketing Activities

  • Create an annual BD and marketing plan for each practice group and nominated \’horizontal\’ initiatives and ensure that each is executed well. Plans to include all elements of the marketing mix, including marketing brochures and materials, pitch documents, thought leadership articles, social media pages and content, website content, lawyer biographies, events and corporate hospitality.
  • Provide market and practice insights to support the Communications team in developing a media and PR plan. Together determine how best to utilise PR and media plans as a complementary business development tool and to position the practice groups to further the objectives of the business and marketing plans.
  • Work with the Events teams to ensure that all client facing events, and referral events for the group are planned, organised and delivered to the highest standards.
  • Work with the Events team to assess the value and relevance of various sponsorship, events and other corporate hospitality opportunities to ensure best value for the firm and our clients.
  • Work with the KLs and Communications team to plan and deliver targeted thought leadership to clients to raise the profile of the practices\’ priority areas through targeted materials on the website, through email marketing, on LinkedIn and other appropriate channels.
  • Assist the Pitch team in supporting, pitching and winning new business as required including providing practice, partner, client and market- specific insights to target and tailor each opportunity.
  • Take responsibility for managing the practices\’ directory and awards submissions in line with the firm\’s directory process, creating high quality content that delivers results.
  • Be the InterAction champion for the practice groups and \’horizontal\’ initiatives working closely with the Digital Marketing team, the department PAs and lawyers in the practices to ensure that all contact and BD activities are regularly updated.
  • Manage and track the business development budgets for the groups and initiatives responsible for.
  • Participate in delivering firm wide client initiatives and marketing programs including client listening, post pitch reviews and the TS Change programmes.

    • Other Responsibilities

  • Assist in developing the BD team\’s expertise through active engagement in team meetings and team initiatives, including proactively sharing best practices from previous firms, other industries, training and original research.
  • Work with the Chief Marketing Officer and legal Heads of Department to plan and manage annual business development budgets.

    • Personal Specification – Experience, Knowledge & Skills

  • 6+ years\’ experience, with at least one to two years at Manager level, working in a Business Development role in a professional services environment, preferably within a law firm.
  • Commercially astute with a strong track record in growing existing and new business.
  • High level proficiency in systems skills – Word, Excel, PowerPoint and InterAction.
  • Ability to understand macro-economic issues and use them to define appropriate business development plans and activity.
  • Excellent communication and presentation skills – able to speak with confidence and influence change both internally with senior leadership and externally.
  • Experience of managing, mentoring, and motivating team members.
  • Comfortable providing recommendations and advising with confidence to senior level stakeholders, even when there is ambiguity involved.
  • An ability to quickly gain confidence and challenge and change behaviours where required.
  • Able to inspire a team through a personal and energetic approach – active involvement in getting work done yourself as well as delegating to other team members.
  • Strong team player with a positive attitude – a natural coach and mentor.
  • Strategic and analytical thinker, able to set and measure the success of programmes across business development.
  • Proactive in generating high quality strategic ideas to help the firm grow.
  • Ability to build strong relationships with internal and external clients.
  • Excellent work management skills – capable of managing and coordinating a broad and demanding, fast-paced workload in an organised, controlled and efficient manner with the ability and confidence to prioritise as required.

    • We are excited to be moving from our London headquarters in Snow Hill, to a brand-new building in the City – Stonecutter Court. The move is expected to take place in early 2026.

    Accessibility statement : If individuals have any accessibility issues when reviewing this document, please notify a member of the Travers Smith HR team so that the document can be provided in an alternative format.

    Support and Adjustments for candidates : At Travers Smith, we are committed to ensuring that people who are disabled or have a long-term condition are empowered in their identity, valued equally, and listened to. If we can adjust the recruitment process to make it more accessible, please let us know. For further information please visit our website:

    Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

    Bank or payment details should not be provided when applying for a job. Eurojobs.com is not responsible for any external website content. All applications should be made via the \’Apply now\’ button.

    Created on 12/07/2025 by TN United Kingdom

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    BD & Marketing Manager – Finance employer: Travers Smith

    Travers Smith is an exceptional employer, offering a dynamic and inclusive work culture that prioritises professional fulfilment and collaboration. With a strong focus on employee growth, the firm provides ample opportunities for career development within its renowned Business Development and Marketing team, all set in the vibrant city of London. The upcoming move to a new headquarters at Stonecutter Court further enhances the working environment, making it an exciting time to join a leading law firm committed to excellence and innovation.
    T

    Contact Detail:

    Travers Smith Recruiting Team

    View Travers Smith Profile

    StudySmarter Expert Advice 🤫

    We think this is how you could land BD & Marketing Manager – Finance

    ✨Tip Number 1

    Network with professionals in the legal and finance sectors. Attend industry events, webinars, or conferences where you can meet potential colleagues or clients. Building relationships can give you insights into the firm and its culture, which is invaluable during interviews.

    ✨Tip Number 2

    Familiarise yourself with Travers Smith's recent projects and initiatives in the finance sector. Understanding their current strategies and challenges will allow you to speak knowledgeably about how you can contribute to their goals during your interview.

    ✨Tip Number 3

    Prepare to discuss specific business development strategies that have worked for you in the past. Be ready to share examples of how you've successfully increased client engagement or revenue, as this role requires a strong track record in these areas.

    ✨Tip Number 4

    Showcase your understanding of macro-economic trends and how they impact the finance sector. Being able to articulate these insights will demonstrate your strategic thinking and ability to adapt business development plans accordingly.

    We think you need these skills to ace BD & Marketing Manager – Finance

    Business Development Strategy
    Marketing Planning
    Client Relationship Management
    Market Analysis
    Financial Acumen
    Project Management
    Communication Skills
    Presentation Skills
    Team Leadership
    Mentoring and Coaching
    Analytical Thinking
    Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
    InterAction CRM System
    Event Management
    Networking Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in business development and marketing, particularly within a professional services environment. Emphasise your achievements and how they align with the responsibilities outlined in the job description.

    Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the key responsibilities of the BD & Marketing Manager role. Use examples from your past experiences to demonstrate your ability to develop and execute business development strategies.

    Showcase Your Skills: Highlight your communication, analytical, and strategic thinking skills in your application. Provide concrete examples of how you've successfully managed projects or led teams in previous roles.

    Research Travers Smith: Familiarise yourself with Travers Smith's practice areas and recent initiatives. Mention any specific knowledge you have about their work in finance and how you can contribute to their goals in your application.

    How to prepare for a job interview at Travers Smith

    ✨Understand the Firm's Culture

    Before your interview, take some time to research Travers Smith's culture and values. Understanding their commitment to a supportive and inclusive environment will help you align your answers with what they value in their employees.

    ✨Showcase Your Business Development Experience

    Be prepared to discuss specific examples from your past roles that demonstrate your ability to develop and execute successful business development strategies. Highlight any experience you have in the finance sector, as this is crucial for the role.

    ✨Prepare for Strategic Questions

    Expect questions that assess your strategic thinking and analytical skills. Be ready to discuss how you would approach developing business plans and identifying growth opportunities within the Finance Practice Group.

    ✨Demonstrate Team Collaboration Skills

    Since the role involves working closely with partners and various teams, be sure to provide examples of how you've successfully collaborated in the past. Emphasise your ability to inspire and motivate team members while achieving common goals.

    BD & Marketing Manager – Finance
    Travers Smith
    T
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