Senior Customer Marketing Manager, SaaS Growth & Advocacy

Senior Customer Marketing Manager, SaaS Growth & Advocacy

Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Traveltechessentialist

At a Glance

  • Tasks: Lead customer marketing strategies and turn clients into brand advocates.
  • Company: Join Perk, a dynamic SaaS company transforming travel and spend management.
  • Benefits: Enjoy competitive pay, equity, 25 days leave, and wellness support.
  • Other info: Work in a collaborative environment with opportunities for personal and professional growth.
  • Why this job: Make a real impact by enhancing customer relationships and driving growth.
  • Qualifications: Experience in B2B SaaS customer marketing and strong communication skills.

The predicted salary is between 60000 - 80000 £ per year.

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we’re driven by our values, like being an owner, delivering a 7‑star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.

About the role

As the Senior Customer Marketing Manager, you will be responsible for deepening engagement and relationships with our customers and turning brand neutrals into brand advocates that builds credibility, helps us build customer‑centric solutions and enhances Perk’s position in the marketplace.

What you’ll do

  • Maintain and enhance a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages Perk customers as advocates and their role in delivering growth.
  • Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses.
  • Work with integrated marketing, social media, sales, and other x‑functional partners to own the distribution of such content through the customer lifecycle.
  • Develop and roll‑out Perk customer referral & customer reference programmes.
  • Maintain and improve upon marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2.
  • Establish a strategy for an active and engaged Customer Community, fostering peer‑to‑peer interactions and knowledge sharing.
  • Managing our Customer Advisory Board (CAB) that aims to gather feedback and co‑create solutions with Perk’s most strategic customers.
  • Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events.
  • Monitor against KPIs for the impact of the customer advocacy program.

Qualifications & Experience

  • Extensive experience within customer marketing/advocacy, specifically within B2B SaaS products.
  • The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.
  • Self‑motivated with a passion for building and nurturing customer relationships.
  • Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
  • Hands‑on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
  • Self‑motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new.
  • Experience in managing and forecasting budgets would be beneficial.
  • Strong communicator and cross‑functional collaborator.

Our Benefits

  • Receive competitive compensation and equity ownership in Perk.
  • Rest and recharge with 25 days of annual leave plus bank holidays.
  • Take control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlex.
  • Plan for your future with our qualifying earnings company pension plan with Aviva.
  • Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
  • Rest assured that you’re covered by income protection in case you experience a long‑term sickness or absence.
  • Leverage tax‑efficient cycle and electric car schemes with Cycle2Work & Octopus.
  • Join our unforgettable Perk events, including our spectacular annual summer party.
  • Always feel supported with Spring Health, our market‑leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
  • Focus on your family with 12‑16 weeks’ paid parental leave.
  • Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
  • Broaden your horizons with up to 20 “Work from Anywhere” days per year.
  • Stay savvy with access to a wide variety of discounts and rewards.
  • Follow your passions and take a four‑week, fully paid sabbatical once you reach 5 years.
  • Let us help you move to one of our hubs with relocation support.

How We Work

At Perk, we take an IRL‑first approach to work, where our team works together in‑person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume. Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.

Senior Customer Marketing Manager, SaaS Growth & Advocacy employer: Traveltechessentialist

At Perk, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With competitive compensation, generous benefits including 25 days of annual leave, private medical cover, and opportunities for personal growth through volunteering and sabbaticals, we empower our employees to thrive both professionally and personally. Our London hub is a dynamic environment where you can make a real impact while enjoying the support of a diverse team dedicated to transforming the way businesses manage travel and spend.

Traveltechessentialist

Contact Details:

Traveltechessentialist Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Customer Marketing Manager, SaaS Growth & Advocacy

Tip Number 1

Network like a pro! Reach out to current employees at Perk on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might even lead to a referral.

Tip Number 2

Show off your passion for customer advocacy! Prepare examples of how you've turned customers into advocates in previous roles. This will help us see how you can enhance our marketing strategy.

Tip Number 3

Get involved in relevant online communities. Join discussions about B2B SaaS and customer marketing. This not only boosts your knowledge but also helps you connect with potential colleagues or mentors.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.

We think you need these skills to ace Senior Customer Marketing Manager, SaaS Growth & Advocacy

Customer Advocacy
B2B SaaS Marketing
Relationship Building
Marketing Strategy Development
Content Distribution
Referral Programme Management
Customer Community Engagement

Some tips for your application 🫡

Show Your Passion:When writing your application, let your enthusiasm for customer marketing and SaaS shine through. We want to see how your passion aligns with our mission at Perk and how you can contribute to our growth.

Tailor Your Experience:Make sure to highlight your relevant experience in customer advocacy and B2B SaaS. We’re looking for specific examples of how you've turned customers into advocates, so don’t hold back on the details!

Be Data-Driven:We love numbers! If you’ve evolved marketing programmes based on performance data, share those insights. Show us how you’ve used data to drive decisions and improve customer engagement.

Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!

How to prepare for a job interview at Traveltechessentialist

Know Your Customer Advocacy Inside Out

Before the interview, dive deep into Perk's customer advocacy strategies. Familiarise yourself with their current case studies and testimonials. Be ready to discuss how you can enhance these programmes and turn customers into brand advocates.

Showcase Your B2B SaaS Experience

Highlight your extensive experience in customer marketing within the B2B SaaS space. Prepare specific examples of how you've recognised customer pain points and adapted marketing strategies to address them. This will demonstrate your understanding of the industry and its challenges.

Prepare for Cross-Functional Collaboration

Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you can bridge marketing and account management to leverage customer advocates effectively.

Bring Data to the Table

Perk values data-driven decisions, so come prepared with metrics from your previous roles. Discuss how you've evolved marketing programmes based on performance data and feedback. This will show that you can monitor KPIs and drive impactful results.