At a Glance
- Tasks: Lead customer marketing strategies and turn clients into brand advocates.
- Company: Join Perk, a global leader in travel and spend management.
- Benefits: Enjoy competitive pay, equity, 25 days leave, and wellness support.
- Other info: Work in a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer experiences and drive growth.
- Qualifications: Experience in B2B SaaS customer marketing and strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
About Us
Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we’re driven by our values, like being an owner, delivering a 7‑star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential.
Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.
About the role
As the Senior Customer Marketing Manager, you will be responsible for deepening engagement and relationships with our customers and turning brand neutrals into brand advocates that builds credibility, helps us build customer‑centric solutions and enhances Perk’s position in the marketplace.
What you’ll do:
- Maintain and enhance a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages Perk customers as advocates and their role in delivering growth.
- Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses.
- Work with integrated marketing, social media, sales, and other x‑functional partners to own the distribution of such content through the customer lifecycle.
- Develop and roll‑out Perk customer referral & customer reference programmes.
- Maintain and improve upon marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2.
- Establish a strategy for an active and engaged Customer Community, fostering peer‑to‑peer interactions and knowledge sharing.
- Manage our Customer Advisory Board (CAB) that aims to gather feedback and co‑create solutions with Perk’s most strategic customers.
- Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events.
- Monitor against KPIs for the impact of the customer advocacy program.
Qualifications & Experience:
- Extensive experience within customer marketing/advocacy, specifically within B2B SaaS products.
- The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.
- Self‑motivated with a passion for building and nurturing customer relationships.
- Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
- Hands‑on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
- Self‑motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new.
- Experience in managing and forecasting budgets would be beneficial.
- Strong communicator and cross‑functional collaborator.
Our Benefits:
- Receive competitive compensation and equity ownership in Perk.
- Rest and recharge with 25 days of annual leave plus bank holidays.
- Take control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlex.
- Plan for your future with our qualifying earnings company pension plan with Aviva.
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
- Rest assured that you’re covered by income protection in case you experience a long‑term sickness or absence.
- Leverage tax‑efficient cycle and electric car schemes with Cycle2Work & Octopus.
- Join our unforgettable Perk events, including our spectacular annual summer party.
- Always feel supported with Spring Health, our market‑leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
- Focus on your family with 12‑16 weeks’ paid parental leave.
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
- Broaden your horizons with up to 20 “Work from Anywhere” days per year.
- Stay savvy with access to a wide variety of discounts and rewards.
- Follow your passions and take a four‑week, fully paid sabbatical once you reach 5 years.
- Let us help you move to one of our hubs with relocation support.
How We Work:
At Perk, we take an IRL‑first approach to work, where our team works together in‑person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.
Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.
Senior Customer Marketing Manager employer: Traveltechessentialist
Perk is an exceptional employer that prioritises employee well-being and growth, offering competitive compensation, generous leave policies, and comprehensive health benefits. With a vibrant work culture that values collaboration and innovation, employees are encouraged to take ownership of their roles and contribute to meaningful projects that have a real impact on the way businesses operate. Located in London, Perk provides unique opportunities for professional development and community engagement, making it an ideal place for those looking to thrive in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Perk on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 2
Show off your personality in interviews! Perk values curiosity and mindset, so don’t be afraid to share your unique experiences and how they’ve shaped your approach to customer marketing.
✨Tip Number 3
Prepare some killer questions for your interviewers. Ask about their customer advocacy strategies or how they measure success. This shows you’re genuinely interested and ready to contribute!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Perk!
We think you need these skills to ace Senior Customer Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for customer marketing shine through! We want to see how your passion aligns with our mission at Perk and how you can contribute to making a real impact.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS and customer advocacy. We love seeing how you've tackled similar challenges before, so don’t hold back on those success stories!
Be Data-Driven:We’re all about using data to drive decisions. In your application, mention any metrics or KPIs you've worked with that demonstrate your ability to evolve marketing programmes based on performance. Numbers speak volumes!
Keep It Professional Yet Personal:While we appreciate professionalism, we also value authenticity. Let your personality come through in your writing. Remember, we’re looking for someone who can connect with our customers, so show us who you are!
How to prepare for a job interview at Traveltechessentialist
✨Know Your Customers
Before the interview, dive deep into understanding Perk's customer base. Familiarise yourself with their pain points and how Perk's solutions address them. This will not only show your genuine interest but also help you articulate how you can enhance customer advocacy.
✨Showcase Your Success Stories
Prepare specific examples from your past experience where you've successfully built customer relationships or turned customers into advocates. Highlight measurable outcomes to demonstrate your impact, as this aligns perfectly with the role's focus on driving growth through customer engagement.
✨Collaborative Mindset
Since the role involves working cross-functionally, be ready to discuss how you've collaborated with different teams in previous roles. Share examples of how you’ve effectively communicated and partnered with sales, marketing, or product teams to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the company’s mission and values. Inquire about their current customer advocacy strategies or how they measure success in customer engagement. This shows your enthusiasm for the role and helps you gauge if it’s the right fit for you.