Marketing Operations Manager

About The Role

We’re looking for a Marketing Campaigns Manager to join our Marketing Operations team — a hands‑on, data‑driven professional with a passion for scalable marketing automation and campaign excellence. We’ll be the Marketo specialist within a fast‑growing SaaS organisation, responsible for building, executing, and optimising campaigns that drive the customer journey from first touch through to expansion. This is a key role in enabling our demand generation and lifecycle marketing strategies — ensuring every campaign is automated, measurable, and driving impact.

What You Will Do

• Own end-to-end campaign execution in Marketo, including programme setup, QA, deployment, and reporting.
• Build and optimise automated nurture journeys that move leads through the funnel and accelerate conversion to SQLs and pipeline.
• Manage lead flow and data integrity between Marketo, Salesforce, and other tools in the martech stack.
• Set up and manage webinar programmes, including integrations, automation, and post‑event follow‑ups.
• Implement and optimise A/B testing, audience segmentation, and personalisation to improve engagement and performance.
• Maintain and evolve lead scoring models to support sales alignment and marketing qualification.
• Collaborate with demand generation, product marketing, and sales teams to deliver integrated, high‑impact campaigns.
• Monitor and analyse campaign performance, producing actionable insights and recommendations.
• Support martech evolution, helping evaluate new tools, integrations, and process improvements that scale impact.

What We are Looking For

• 3 – 5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
• Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.
• Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.
• Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).
• Track record of building and refining nurture and lead scoring frameworks that drive measurable pipeline growth.
• Strong analytical mindset, comfortable interpreting campaign data to inform decisions.
• Familiar with key martech platforms, including: Marketing automation (Marketo, HubSpot, Pardot, Customer.io), CRM (Salesforce), ABM / intent platforms (6sense, Demandbase, RollWorks, etc.).
• Excellent communication and project management skills, with strong attention to detail.
• Collaborative and proactive, thriving in a fast‑paced SaaS environment.

Nice to Have

• Hands‑on experience with Customer.io for lifecycle or customer engagement campaigns.
• Familiarity with data enrichment, attribution, or analytics tools (e.g. Bizible, Looker, Google Analytics).
• Understanding of SaaS funnel metrics from MQL to ARR, and how to align marketing activity to revenue impact.

What We Offer

• Receive competitive compensation and equity ownership in Perk.
• Rest and recharge with 25 days of annual leave plus bank holidays.
• Take control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlex.
• Plan for your future with our qualifying earnings company pension plan with Aviva.
• Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
• Rest assured that you’re covered by income protection in case you experience a long‑term sickness or absence.
• Leverage tax‑efficient cycle and electric car schemes with Cycle2Work & Octopus.
• Join our unforgettable Perk events, including our spectacular annual summer party.
• Always feel supported with Spring Health, our market‑leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
• Focus on your family with 12‑16 weeks’ paid parental leave.
• Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
• Broaden your horizons with up to 20 Work from Anywhere days per year.
• Stay savvy with access to a wide variety of discounts and rewards.
• Follow your passions and take a four‑week, fully paid sabbatical once you reach 5 years.
• Let us help you move to one of our hubs with relocation support.

How We Work

At Perk, we take an IRL‑first approach to work, where our team works together in‑person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.