At a Glance
- Tasks: Lead global demand generation strategies and optimise marketing performance across multiple brands.
- Company: Join a vibrant team at Flight Centre Travel Group, known for its inclusive culture.
- Benefits: Enjoy exclusive travel discounts, career development, and comprehensive health plans.
- Other info: Participate in exciting social events and wellness challenges to enhance your work-life balance.
- Why this job: Make a real impact in a fast-paced environment while leading a high-performing team.
- Qualifications: 10+ years in B2B marketing with proven leadership and digital expertise.
The predicted salary is between 70000 - 90000 £ per year.
We’re looking for a strategic and commercially driven Lead, Growth & Demand Generation (B2B) to drive full-funnel marketing performance across a global portfolio of brands. In this role, you’ll own the development and execution of scalable demand generation strategies that directly contribute to qualified pipeline and revenue. Acting as a key leader within a global marketing function, you will partner closely with brand, regional marketing, and sales teams to deliver measurable growth outcomes across multiple markets.
You’ll lead end-to-end digital demand generation initiatives—spanning paid media, automation, SEO, CRO, and website optimisation—ensuring consistent global strategy while enabling local market agility. With a strong focus on performance, you’ll optimise campaigns, enhance conversion journeys, and drive ROI through data‑led decision making and advanced attribution models.
As a leader, you will coach and develop a high-performing team of growth and demand specialists across regions (including ANZ, Asia, Europe and MEA), embedding best practice, accountability, and continuous optimisation across all channels. This is a highly visible role where you’ll act as a centre of excellence for growth and demand generation—bringing together strategy, execution, and innovation to build a unified, high‑impact demand engine.
You’re an experienced B2B marketing leader with a strong track record of delivering pipeline growth and commercial impact through demand generation. You bring:
- Extensive experience (10+ years) in demand generation or digital marketing within B2B or hybrid tech-enabled environments
- Proven leadership capability, with 5+ years managing high-performing teams across multiple regions or markets
- Deep expertise across paid media, marketing automation, lead nurturing, SEO, and digital performance optimisation
- A strong understanding of B2B buyer journeys, including lead scoring, lifecycle management, and sales alignment
- Demonstrated ability to own and report on marketing‑attributed pipeline, ROI, and performance metrics
- Experience operating in global, matrixed environments, balancing consistency with local market needs
You’re highly analytical and commercially minded, with the ability to translate data insights into actionable growth strategies. You’re also a confident communicator and collaborator, comfortable partnering with senior stakeholders across marketing, sales, and digital teams.
In addition, you are:
- A strategic thinker with a test-and-learn mindset and passion for optimisation
- A strong people leader who develops, coaches, and inspires teams
- Highly collaborative, with excellent stakeholder management skills
- Self-driven, results-focused, and comfortable operating in a fast‑paced, global environment
What's in it for you:
- Exclusive Travel Discounts: You gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: You’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & industry‑renowned social events: Experience our fun, industry‑renowned culture with exciting social events such as monthly awards nights, global conferences, end‑of‑financial‑year balls, and more.
- Active Hour: Prioritise your well‑being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company‑matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team.
Lead, Growth & Demand Generation in London employer: Traveltechessentialist
At Flight Centre Travel Group, we pride ourselves on being an exceptional employer that champions growth and development in a vibrant and inclusive work culture. As a Lead in Growth & Demand Generation, you will not only drive impactful marketing strategies across a global portfolio but also benefit from exclusive travel discounts, comprehensive health plans, and clear career pathways tailored to your professional aspirations. Join us to be part of a dynamic team that values well-being, collaboration, and continuous optimisation, all while enjoying exciting social events and a supportive environment that reflects the diversity of our society.
StudySmarter Expert Advice🤫
We think this is how you could land Lead, Growth & Demand Generation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Traveltechessentialist and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Traveltechessentialist are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Traveltechessentialist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Traveltechessentialist. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead, Growth & Demand Generation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Traveltechessentialist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Traveltechessentialist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Traveltechessentialist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Traveltechessentialist
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Traveltechessentialist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Traveltechessentialist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
