At a Glance
- Tasks: Lead marketing strategies for exciting new travel tech products and boost brand awareness.
- Company: Join Travelport, a key player in the travel technology industry.
- Benefits: Enjoy 25 days annual leave, hybrid working, and private medical insurance.
- Other info: Quick and easy application process with equal opportunity employer.
- Why this job: Make a real impact in travel tech while working with a dynamic team.
- Qualifications: Experience in product launches and strong analytical skills required.
The predicted salary is between 60000 - 75000 € per year.
Travel obsessed? Big tech fan? Hey, you’re in good company. If you want to be part of the industry that makes the world go round, then look no further.
Travelport is the brains behind lots of your travel bookings- plane, car or hotel. Our technology is used to book that magical holiday, long-awaited bucket-list trip or overdue school reunion. While we can’t solve mosquito bites or lost luggage, we can simplify a lot of the technical parts of travel, and we’re looking for the best thinkers to help us do it.
How you’ll make an impact:
- Our Senior Marketing Manager - Product Adoption and Launch will work with our Commercial Marketing and Product Marketing teams at Travelport. In this role, you will be at the forefront of introducing new products and content into the market, focusing on driving market awareness, enhancing brand perception, and fostering product adoption throughout the product lifecycle.
- You will work closely with the Commercial Marketing and Product Marketing teams to ensure cohesive, effective, and impactful go-to-market strategies that support product success.
Your role in action:
- Product Launch Strategy: Work with the development and execution of go-to-market strategies for new product launches, ensuring impactful entry into the market and effective communication of product value propositions. Partner with Product Marketing and our Content and Design team to develop messaging that addresses customer needs and market trends.
- Market Awareness & Perception: Design and execute marketing campaigns to build awareness and improve the perception of new products and content in the market. Collaborate with PR, content, design, and digital marketing teams to maximize reach and engagement.
- Product Adoption & Lifecycle Marketing: Drive the adoption of products across their lifecycle by creating campaigns that engage existing customers, highlight product benefits, and encourage ongoing usage. Monitor adoption metrics and adjust strategies to optimize engagement and satisfaction.
- Cross-Functional Collaboration: Work closely with the Product Marketing to ensure alignment between product positioning, messaging, and market needs. Partner Commercial Marketing teams to integrate customer insights into adoption campaigns and tailor strategies for different customer segments.
- Customer and Sales Enablement: Develop marketing assets, and partner with Product Marketing to produce training materials, and sales enablement tools to support the commercial teams and empower them to communicate the value of new products effectively. This includes creating case studies, and demo content.
- Campaign Management: Work closely with the Head of Customer Marketing for the creation and execution of integrated marketing campaigns that leverage multiple channels, including email, webinars, events, content marketing, and digital advertising, to reach target audiences and drive adoption.
- Data-Driven Decision Making: Analyze campaign performance and adoption metrics to refine strategies, identify new opportunities for engagement, and provide actionable insights to stakeholders.
Could this be you?
- Experience in similar role
- Product launch expertise, ideally within the technology sector
- Proven track record of launching B2B or B2C technology products or platforms, with demonstrable experience taking products from concept to market and then driving adoption at scale
- Go-to-Market strategy development
- Ability to build GTM plans including positioning, messaging, sales enablement, customer communications, and multi-channel campaign execution
- Cross-functional stakeholder management
- Experience collaborating with product, sales, customer success and regional teams to align priorities and drive co-ordinated execution
- Strong analytical skills
- Ability to define success metrics, track adoption KPIs, measure campaign performance and optimise based on insights
- Cross-cultural (regional or global) experience
- Experience working across countries and cultures, ability to balance global and regional needs
- Strong brief-writing skills and ability to distil complex product features into compelling benefits
Preferred:
- Customer lifecycle marketing
- Fluency in customer onboarding, adoption programs, and retention initiatives
- B2B enterprise marketing experience
- Background in complex B2B sales cycles (SaaS, API platforms, or infrastructure) with understanding of buyer journeys and technical audiences
Discover why our teams love working here. Our benefits package includes: 25 days annual leave per annum, hybrid working model, pension contribution, private medical, life assurance and personal travel insurance.
We are an equal opportunities employer and will consider all qualified applicants purely on their skills and abilities. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation, if needed.
Senior Marketing Manager - Maternity Cover 9 months in Langley employer: Travelport
At Travelport, we pride ourselves on being a dynamic and innovative employer that values creativity and collaboration. Our Langley location offers a vibrant work culture with a strong focus on employee growth, providing opportunities for professional development and cross-functional collaboration. With a comprehensive benefits package including hybrid working, generous annual leave, and health insurance, we ensure our team members feel supported and empowered to thrive in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Maternity Cover 9 months in Langley
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and tech industries. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights about product launches or marketing strategies in the travel sector. This not only showcases your knowledge but also makes you more visible to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their goals. Tailor your responses to highlight your relevant experience in product adoption and marketing campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s quick and easy, and we love seeing applications directly from passionate candidates like you. Plus, it shows you’re genuinely interested in joining our team at Travelport.
We think you need these skills to ace Senior Marketing Manager - Maternity Cover 9 months in Langley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience with product launches and marketing campaigns, especially in the tech sector. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about travel and technology. Share specific examples of your past successes in marketing that relate to our needs. We love a good story!
Showcase Your Analytical Skills:Since data-driven decision making is key for this role, make sure to mention any experience you have with analysing campaign performance and adoption metrics. We want to know how you've used data to drive marketing success in the past.
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s quick and easy, and ensures your application gets to the right place. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Travelport
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be working with. Research Travelport's offerings and think about how you can enhance product adoption and market awareness. This will show your passion for the role and your readiness to hit the ground running.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past, especially those related to product launches. Highlight your strategies, the metrics you tracked, and how you adapted based on performance. This will demonstrate your analytical skills and ability to drive results.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with product, sales, and marketing teams. Discuss how you integrated customer insights into your strategies to ensure alignment and effectiveness.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the company and the role. Inquire about their current challenges in product adoption or how they measure success in their marketing campaigns. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
