At a Glance
- Tasks: Lead exciting product launches and create impactful marketing campaigns in the travel tech industry.
- Company: Join Travelport, a leader in travel technology, simplifying bookings for unforgettable experiences.
- Benefits: Enjoy 25 days annual leave, hybrid working, private medical, and more!
- Other info: Quick and easy application process – your journey starts here!
- Why this job: Make a real impact in travel tech while collaborating with innovative teams.
- Qualifications: Experience in product launches and strong analytical skills are essential.
The predicted salary is between 60000 - 75000 € per year.
Travel obsessed? Big tech fan? Hey, you’re in good company. If you want to be part of the industry that makes the world go round, then look no further. Travelport is the brains behind lots of your travel bookings - plane, car or hotel. Our technology is used to book that magical holiday, infamous bachelorette party or long overdue school reunion. While we can’t solve mosquito bites or lost luggage, we can simplify a lot of the technical parts of travel, and we’re looking for the best thinkers to help us do it.
How you’ll make an impact:
- Product Launch Strategy: Work with the development and execution of go-to-market strategies for new product launches, ensuring impactful entry into the market and effective communication of product value propositions. Partner with Product Marketing and our Content and Design team to develop messaging that addresses customer needs and market trends.
- Market Awareness & Perception: Design and execute marketing campaigns to build awareness and improve the perception of new products and content in the market. Collaborate with PR, content, design, and digital marketing teams to maximize reach and engagement.
- Product Adoption & Lifecycle Marketing: Drive the adoption of products across their lifecycle by creating campaigns that engage existing customers, highlight product benefits, and encourage ongoing usage. Monitor adoption metrics and adjust strategies to optimize engagement and satisfaction.
- Cross-Functional Collaboration: Work closely with the Product Marketing to ensure alignment between product positioning, messaging, and market needs. Partner Commercial Marketing teams to integrate customer insights into adoption campaigns and tailor strategies for different customer segments.
- Customer and Sales Enablement: Develop marketing assets, and partner with Product Marketing to produce training materials, and sales enablement tools to support the commercial teams and empower them to communicate the value of new products effectively. This includes creating case studies, and demo content.
- Campaign Management: Work closely with the Head of Customer Marketing for the creation and execution of integrated marketing campaigns that leverage multiple channels, including email, webinars, events, content marketing, and digital advertising, to reach target audiences and drive adoption.
- Data-Driven Decision Making: Analyze campaign performance and adoption metrics to refine strategies, identify new opportunities for engagement, and provide actionable insights to stakeholders.
Could this be you?
- Experience in similar role
- Product launch expertise, ideally within the technology sector
- Proven track record of launching B2B or B2C technology products or platforms, with demonstrable experience taking products from concept to market and then driving adoption at scale
- Go-to-Market strategy development
- Ability to build GTM plans including positioning, messaging, sales enablement, customer communications, and multi-channel campaign execution
- Cross-functional stakeholder management
- Experience collaborating with product, sales, customer success and regional teams to align priorities and drive co-ordinated execution
- Strong analytical skills
- Ability to define success metrics, track adoption KPIs, measure campaign performance and optimise based on insights
- Cross-cultural (regional or global) experience
- Experience working across countries and cultures, ability to balance global and regional needs
- Strong brief-writing skills and ability to distil complex product features into compelling benefits
Preferred
- Customer lifecycle marketing
- Fluency in customer onboarding, adoption programmes, and retention initiatives
- B2B enterprise marketing experience
- Background in complex B2B sales cycles (SaaS, API platforms, or infrastructure) with understanding of buyer journeys and technical audiences
Discover why our teams love working here. Our benefits package includes: 25 days annual leave per annum, hybrid working model, pension contribution, private medical, life assurance and personal travel insurance.
Your journey at Travelport starts here. Our application process is quick, easy, and hassle-free — apply in just a few minutes!
We are an equal opportunities employer and will consider all qualified applicants purely on their skills and abilities. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation, if needed.
Senior Marketing Manager - Maternity Cover in Langley employer: Travelport
At Travelport, we pride ourselves on being a dynamic employer that champions innovation and collaboration in the travel technology sector. Our supportive work culture fosters personal and professional growth, offering employees opportunities to engage in impactful projects while enjoying a comprehensive benefits package, including a hybrid working model and generous annual leave. Join us in Langley, where your contributions will help shape the future of travel, all while being part of a passionate team that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Maternity Cover in Langley
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and tech industries. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns, product launches, and any relevant projects. This is your chance to showcase what you can bring to the table, especially in a role like Senior Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching Travelport and its products. Understand their market position and think about how you can contribute to their goals. Tailor your answers to show how your experience aligns with their needs, especially in product adoption and marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s quick and easy, and it shows you’re genuinely interested in joining the Travelport team. Plus, it helps us keep track of your application better!
We think you need these skills to ace Senior Marketing Manager - Maternity Cover in Langley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your product launch experience and any relevant marketing campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about travel and technology, and how your experience can help us drive product adoption. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills:Since data-driven decision making is key in this role, be sure to include examples of how you've used analytics to refine marketing strategies or measure campaign success. We want to know how you turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website for a smooth application process. It’s quick and easy, and ensures your application gets to the right people. We can't wait to hear from you!
How to prepare for a job interview at Travelport
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Research Travelport's offerings and think about how you would position them in the market. This will help you answer questions confidently and show your passion for the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role in product launches and how you drove adoption. Use metrics to back up your claims—numbers speak volumes and demonstrate your impact.
✨Understand the Market Landscape
Familiarise yourself with current trends in the travel and technology sectors. Be ready to discuss how these trends could influence your marketing strategies at Travelport. This shows that you're not just a marketer but also a strategic thinker who can adapt to changing environments.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated across departments in previous roles. Discuss how you’ve integrated insights from sales, product, and customer success to create effective marketing strategies.
