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- Tasks: Run and optimise paid marketing campaigns to boost bookings and demand.
- Company: Join Headwater Holidays, a B-Corp with 40 years of experience in travel.
- Benefits: Competitive salary, performance bonus, hybrid working, and 25 days holiday.
- Why this job: Make an impact in the travel industry while exploring innovative marketing strategies.
- Qualifications: Experience in paid media and a passion for understanding consumer behaviour.
- Other info: Collaborative team environment with opportunities for growth and learning.
The predicted salary is between 30000 - 40000 £ per year.
Headwater Holidays specialises in self-guided active holidays; we offer travellers the freedom to explore Europe and beyond at their own pace. With over 40 years of experience & B-Corp status, we provide exceptional itineraries that immerse our customers in authentic local cultures and landscapes.
As a Performance Marketing Executive reporting to the Marketing Manager, you’ll be responsible for running and continually optimising paid marketing activity to drive profitable demand and bookings. The role is focused on hands-on paid media performance, alongside developing a strong understanding of search behaviour, emerging AI-driven discovery, and how GEO influences intent, traffic quality and conversion.
Success will be measured through ROAS, CPA, revenue contribution and lead quality, with clear priorities and ongoing support from the wider marketing team.
What we’ll offer:
- Competitive salary plus performance bonus
- Hybrid working (3 days per week in our Northwich office)
- 25 days’ holiday
Performance Marketing Executive in Northwich employer: Travelopia
Contact Detail:
Travelopia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive in Northwich
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing industries on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous performance marketing successes. This will help you stand out and demonstrate your ability to drive results, which is key for the Performance Marketing Executive role.
✨Tip Number 3
Prepare for interviews by researching Headwater Holidays and Travelopia. Understand their brand values and how they use data in their marketing strategies. This will show that you're genuinely interested and ready to contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Headwater Holidays.
We think you need these skills to ace Performance Marketing Executive in Northwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Executive role. Highlight your experience with paid media and any relevant metrics like ROAS and CPA. We want to see how you can drive demand and bookings!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our mission at Headwater Holidays. Let us know what excites you about the role!
Showcase Your Analytical Skills: Since this role involves optimising paid marketing activity, be sure to showcase your analytical skills. Mention any tools or methods you’ve used to measure success and improve campaign performance. We love data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Travelopia
✨Know Your Numbers
As a Performance Marketing Executive, you'll need to be comfortable with metrics like ROAS and CPA. Brush up on these terms and be ready to discuss how you've used data to drive marketing decisions in the past. It shows you're not just a creative thinker but also a numbers person!
✨Showcase Your Campaigns
Prepare to talk about specific paid media campaigns you've managed. Highlight what strategies you implemented, the results you achieved, and any lessons learned. This will demonstrate your hands-on experience and ability to optimise performance.
✨Understand the Brand
Do your homework on Headwater Holidays and Travelopia. Familiarise yourself with their offerings and values, especially their focus on authentic local experiences. This knowledge will help you align your answers with their mission and show genuine interest in the role.
✨Stay Ahead of Trends
The role involves understanding emerging AI-driven discovery and GEO influences. Be prepared to discuss current trends in performance marketing and how you think they could apply to the company’s strategy. This will showcase your forward-thinking mindset and adaptability.