Digital Performance Marketing Lead

At The Moorings and Sunsail, part of the Travelopia group, we plan and deliver fantastic yacht charters across the world. We have an abiding passion for sailing, taking yachting holidays to the next level across the most spectacular destinations worldwide which keep our customers coming back again and again! The secret to our success within the yacht industry lies in our exceptional teams, united by the same purpose, to have fun while creating extraordinary experiences on the water.

We are looking to hire a Digital Performance Marketing Lead to join our team! Reporting to the Head of Brand and Acquisition, you’ll orchestrate our customer acquisition and retention efforts across multiple global markets. You’ll lead a high-performing in-house team and hold key agencies to account. We’re looking for someone who can get into the technical nitty gritty, pushing partners to rationalise spend, interrogate attribution models, and constantly look for ways to optimise across Google, Meta, and more.

What we’ll offer:

• Competitive salary plus annual bonus scheme
• Employee travel discounts across all product types
• Access to our exclusive rewards portal
• Various employee discounts and offers
• Private medical insurance and contributory Pension scheme
• Career progression opportunities

What you’ll do:

• Own the global performance marketing strategy – driving both acquisition and brand engagement across paid search, paid social, and display.
• Lead, mentor, and encourage a dedicated team of Digital Acquisition Specialists working across key markets including the UK, Europe, South Africa, Australia, and the Americas.
• Hold external partners to account – interrogate results, challenge underperformance, and push for innovation.
• Dig into campaign structure, keyword strategies, audience segmentation, and budget allocation.
• Get hands-on with the platforms – regularly review performance in Google Ads, Meta, and GA4.
• Spot inefficiencies and opportunities that others might miss.
• Optimise campaigns continuously – test, learn, and iterate using a blend of instinct and data.
• Work closely with in-house creatives and copywriters to craft compelling and effective digital assets.
• Build robust attribution models that reveal what’s really driving conversions – and adjust strategies accordingly.
• Collaborate cross-functionally – align campaigns with CRM journeys, SEO content plans, and customer insights to build a coordinated, high-impact digital marketing ecosystem.
• Manage and improve the budget – allocate funds wisely, track return on investment, and offer clear insight on performance and forecasts.

What you’ll bring:

• A track record of leading performance marketing teams and delivering results – ideally in travel, hospitality, or luxury sectors.
• Strong experience in agency management – you know how to build positive relationships, but you’re not afraid to challenge performance when needed.
• Deep knowledge of paid media platforms, particularly Google and Meta. Programmatic or YouTube experience is a bonus.
• Hands-on proficiency with analytics tools (Google Analytics, AdWords, attribution platforms).
• A passion for data-driven decision-making and the confidence to act on insights.
• A collaborative approach with strong leadership, communication, and influencing skills.

We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed. Travelopia ensures an inclusive workplace for all.