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- Tasks: Lead brand strategies and communications to elevate Travelodge's presence.
- Company: Travelodge is committed to inclusivity and employee wellbeing, fostering a diverse workplace.
- Benefits: Enjoy hybrid working, generous discounts, 25 days holiday, and a focus on career development.
- Why this job: Join a dynamic team to shape brand storytelling and make a real impact.
- Qualifications: 7+ years in multi-channel marketing with a passion for brand building.
- Other info: This is a 6-month fixed-term contract with opportunities for growth.
The predicted salary is between 48000 - 56000 ÂŁ per year.
This is a 6 month FTC. Find where you belong! Are you someone who loves developing and implementing brand and communications strategies? Are you passionate about elevating and differentiating brands to drive top of mind awareness and consideration? If continuously looking to optimise strategies and activities to drive ever better results is second nature to you, this role could just be the step youâre looking for to elevate your career.
Joining a busy team you will be a key part working collaboratively with lots of different teams across the business and agency partners. You will be a brand guardian across all channels, helping the Travelodge brand stand out and look and feel consistent in everything we do. You will also define and develop our social media strategy to grow a positive and engaged brand following across multiple channels. You will also dig into the data to define and deliver the brandâs online sentiment reporting using our customer experience management platform. This is one for you if developing and delivering brilliant brand strategies, marketing and communications is âyour thingâ!
We believe in creating an inclusive workplace where everyone can be their true self and belong. We work hard to improve the diversity of our teams and celebrate our differences. And we care about our colleaguesâ wellbeing, so we ensure there are plenty of resources available so everyone can look after their emotional, physical, financial and work wellbeing. We call this âBetter Meâ.
You will be an experienced customer obsessed Brand Manager with at least 7 years multi-channel marketing experience gained in a rapid paced, results driven multi-site business. Youâll be a thought leader and hands on, with the ability to work across a broad spectrum of activity with a strong blend of creative flair and commercial acumen passionate about brand building and storytelling to create engaging campaigns.
Salary ÂŁ60,000 - ÂŁ70,000 Hybrid working - a minimum of 60% of your time should be spent in the office, but youâre welcome to come in every day if you prefer! 50% personal discount for hotel bookings and great friends and family discounts too! Contributory pension scheme 25 days holiday + bank holidays, increasing with length of service A focus on learning and career development.
Senior Brand Marketing Manager employer: Travelodge Hotels Limited
Contact Detail:
Travelodge Hotels Limited Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Brand Marketing Manager
â¨Tip Number 1
Familiarise yourself with Travelodge's brand values and current marketing strategies. Understanding their approach will help you tailor your conversations and demonstrate how your experience aligns with their goals during interviews.
â¨Tip Number 2
Network with current or former employees of Travelodge on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
â¨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlighting measurable results will showcase your ability to drive brand awareness and engagement, which is crucial for this role.
â¨Tip Number 4
Stay updated on the latest trends in brand marketing and social media strategies. Being able to discuss recent developments or case studies during your interview will demonstrate your passion for the industry and your proactive approach to learning.
We think you need these skills to ace Senior Brand Marketing Manager
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights your experience in brand management and multi-channel marketing. Use specific examples that demonstrate your ability to develop and implement successful brand strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and storytelling. Mention how your skills align with the role's requirements and why you are excited about the opportunity at Travelodge.
Showcase Your Data Skills: Since the role involves defining online sentiment reporting, include any relevant experience you have with data analysis and customer experience management platforms. Highlight how you've used data to drive marketing decisions.
Demonstrate Collaboration Experience: As the position requires working collaboratively with various teams, provide examples of past projects where you successfully collaborated with different departments or agency partners to achieve brand goals.
How to prepare for a job interview at Travelodge Hotels Limited
â¨Showcase Your Brand Strategy Experience
Be prepared to discuss specific examples of brand strategies you've developed and implemented in the past. Highlight how these strategies drove awareness and engagement, as this role heavily focuses on elevating the Travelodge brand.
â¨Demonstrate Data-Driven Decision Making
Since the role involves digging into data for online sentiment reporting, come equipped with examples of how you've used data analytics to inform your marketing decisions. This will show your ability to optimise strategies based on insights.
â¨Emphasise Collaboration Skills
This position requires working closely with various teams and agency partners. Share experiences where you successfully collaborated across departments to achieve a common goal, showcasing your teamwork and communication skills.
â¨Express Passion for Brand Building
Convey your enthusiasm for brand storytelling and building engaging campaigns. Discuss what excites you about brand marketing and how you stay updated with industry trends, demonstrating your commitment to the field.
