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For Companies At a Glance
- Tasks: Lead brand strategy and create impactful campaigns across multiple channels.
- Company: Join Travelodge, a well-known brand evolving its customer experience.
- Benefits: Enjoy hybrid working, generous holiday, and personal hotel discounts.
- Why this job: Make a real impact on a beloved brand and shape its future.
- Qualifications: Extensive multi-channel marketing experience and strong leadership skills.
- Other info: Dynamic environment with opportunities for personal growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Shape the next chapter of one of the UK’s most iconic brands. Are you a strategic, creative and commercially minded brand leader looking to make a big impact? At Travelodge, we’re on a mission to evolve our brand and customer experience – and we’re looking for a Senior Brand Manager to help drive that change.
The Role
This is a high-impact role at the heart of our Brand & Marketing team, with broad scope and real influence. As Senior Brand Manager, you’ll lead the development and execution of our brand strategy and multi-channel communications, ensuring consistency, relevance, and differentiation across all customer and colleague touchpoints.
You’ll work closely with cross-functional teams – including Product & Proposition, Digital, PR and internal Comms – and manage multiple agency partners to bring our brand to life across ATL, digital, social, and in-hotel channels. You’ll also play a hands-on role in key business initiatives, from launching new propositions to leading creative campaigns and driving our social media strategy.
What you’ll be doing:
- Translate customer insights into actionable strategies and compelling brand stories
- Develop and lead our annual brand communications calendar across digital, ATL, PR and social
- Create and deliver integrated campaigns and product launches that resonate with diverse customer segments
- Own and evolve our social media strategy to build engagement and advocacy
- Lead brand marketing support for key initiatives including new product launches, proposition development and innovation
- Manage internal brand guardianship and ensure consistency across all channels
- Monitor brand performance and competitor activity to inform strategy and optimise results
- Coach and manage direct reports, and lead agency partnerships to ensure creative excellence and delivery
- Oversee the brand marketing budget and drive value across spend
Why Travelodge?
We’re a brand on the move. With over 600 hotels across the UK, Travelodge is a well known household name – but we’re not standing still. We’re investing in our product and our brand. You’ll be part of a team that’s passionate about making Travelodge the hotel of choice.
We believe in being inclusive, collaborative, and bold. We want people to bring their full selves to work – and thrive. Our Better Me wellbeing programme and learning culture are just part of how we support our colleagues to grow and succeed.
What We’re Looking For
- Extensive experience in multi-channel marketing experience in fast-paced, customer-focused, multi-site environments
- Proven experience in leading brand strategy and integrated campaigns across ATL, digital, social and PR
- Excellent creative judgement and copywriting skills – you know what good looks like and how to get there
- Strategic and data-driven, with strong commercial acumen
- Hands-on, collaborative, and comfortable managing multiple work streams and stakeholders
- Confident managing agencies and suppliers, with a track record of delivering quality and value
- Experience managing and developing people
- Comfortable working in a dynamic, fast-changing environment – calm under pressure and solutions-focused
What You’ll Get in Return
- Hybrid working: minimum 60% in office (more if you choose!)
- 50% personal hotel discount + Friends & Family rates
- 25 days’ holiday + bank holidays (increasing with service)
- Contributory pension scheme
- Learning and development
Senior Brand Manager employer: Travelodge Hotels Limited
Contact Detail:
Travelodge Hotels Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate how you can bring value to the brand.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand strategy and think about how you can contribute to their goals. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! We want to see how you can shape and evolve a brand like Travelodge. Share examples of your past experiences that highlight your strategic and creative thinking.
Tailor Your Application: Make sure to customise your application for the Senior Brand Manager role. We’re looking for someone who understands our mission and can connect the dots between customer insights and brand strategy. Use the job description as a guide to align your skills with what we need.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured content that gets straight to the heart of your experience and achievements. Remember, we’re busy too, so make it easy for us to see why you’re the perfect fit!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Travelodge!
How to prepare for a job interview at Travelodge Hotels Limited
✨Know the Brand Inside Out
Before your interview, dive deep into Travelodge's brand history, values, and recent campaigns. Understanding their mission to evolve the brand will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Mindset
Prepare examples of how you've translated customer insights into successful brand strategies in the past. Be ready to discuss specific campaigns you've led and the impact they had on brand performance.
✨Demonstrate Creative Excellence
Bring along a portfolio or case studies that highlight your creative judgement and copywriting skills. Discuss how you’ve developed integrated campaigns across various channels, showcasing your ability to resonate with diverse customer segments.
✨Be Ready for Collaboration
Since the role involves working closely with cross-functional teams, prepare to discuss your experience in managing multiple stakeholders and agency partners. Highlight your collaborative approach and how it has led to successful project outcomes.
