At a Glance
- Tasks: Lead Travelex UK's digital marketing strategy and drive online performance.
- Company: Join Travelex, a leading foreign exchange specialist with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to customer-centric innovation.
- Why this job: Make a real impact in a dynamic environment while shaping the future of digital marketing.
- Qualifications: 8+ years in digital marketing with strong analytical and creative skills.
The predicted salary is between 56700 - 69300 £ per year.
- Job
- Title: Senior Digital Marketing Manager Reports to: Head of Marketing UK Working
Location: Peterborough or London, hybrid 3 days in office Senior Digital Marketing Manager Founded in 1976 Travelex’s mission is to simplify our customers’ access to international money, however and whenever.
Every day we strive to make international life simple through the frictionless flow of money across our global network - and our customers depend on it.
Our team is focused on continuously growing and developing the business, so our customers and partners can achieve new heights, wherever life takes them.
In the UK specifically we have a large multi-channel retail foreign exchange business and a large outsourcing business.
We need a strong Senior Digital Marketing Manager to help us on our journey.
- What is important to us
- We put the customer at the heart of our thinking, striving for advocacy
- We’re bold with our ideas and ambitious on our targets
- We’re flexible, fast and deliver quickly and efficiently
Role Overview
Reporting to the Head of Marketing UK, this is a senior individual contributor role responsible for leading the development and delivery of Travelex UK's online performance marketing strategy.
Applying strategic thinking, advanced analytical capability and creative insight, you will drive measurable results and support sustainable, multi-year growth.
With accountability across paid and organic marketing activity, you will set direction, oversee research and campaign execution, and continuously optimise performance to maximise commercial impact.
You will translate complex data into clear, actionable recommendations and provide authoritative reporting and strategic counsel to stakeholders at all levels of the organisation.
- What you’ll do
- Lead the UK online marketing agenda, turning business priorities into an integrated strategy that drives acquisition, engagement, conversion and sustainable growth across Travelex. co. uk and the Travelex app.
- Set the direction for paid and organic activity across PPC, paid social, display, retargeting, SEO, CRM, affiliates, content and social media, ensuring plans are integrated and commercially focused.
- Lead the UK website’s mobile-first transformation, partnering with Product and Marketing to improve customer journeys, conversion and digital performance.
- Define the digital roadmap and promotional calendar, creating clear briefs and prioritising high-quality delivery across content, CRM, promotions and channels.
- Develop a customer-led content strategy across website, search, CRM and social, using insight, creativity and responsible AI to drive engagement and conversion.
- Own the UK SEO strategy, covering keyword research, technical SEO, content optimisation and organic growth.
- Lead paid search, SEO and specialist agencies, setting clear objectives and holding partners accountable for KPIs, service and commercial outcomes.
- Define and deliver a leading social media strategy that builds brand relevance, customer engagement and measurable growth.
- Own the affiliate platform and partner strategy, growing existing relationships and securing new partners to deliver profitable growth.
- Set the CRM strategy and annual contact plan across email and app, using insight, segmentation and testing to deliver relevant customer journeys.
- Own digital budgets, forecasting and cost control, directing investment to maximise ROI, CPA and ROAS.
- Support the commercial performance of Travelex. co. uk and the Travelex app, using data and customer insight to identify opportunities, manage risks and recommend action.
- Set measurement frameworks and deliver clear performance reporting, turning complex data into actionable recommendations for stakeholders and senior leaders.
- Partner with Pricing to develop effective promotions, securing Legal and Compliance approvals and meeting governance requirements.
- Build influential relationships across Product, e Commerce, Pricing, Commercial, Legal, Compliance, Marketing and external partners to align priorities and drive delivery.
- Track digital, e-commerce, customer and competitor trends, using a test-and-learn approach to evolve strategy and maintain competitive advantage.
- Provide visible digital leadership, setting high standards and fostering a collaborative, accountable and performance-focused culture.
About you
- At least eight years’ performance or digital marketing experience, gained client-side or agency-side, with strong online and e-commerce exposure.
- Deep knowledge of the digital customer journey and key acquisition and retention channels, including SEO, paid search, paid social, display, affiliates and CRM.
- Proven experience managing significant paid media budgets, optimising channel investment and improving commercial performance.
- Highly analytical and solutions-focused, with strong numerical skills and commercial acumen; able to turn complex data into clear insight and action.
- Confident using analytics, advertising and affiliate platforms, including Google Analytics, Google Ads, Microsoft Ads, DV360, Stack Adapt and Meta.
- Strong creative judgement and copywriting skills, with the ability to produce compelling, customer-focused communications.
- A proactive, delivery-focused approach, with the resourcefulness to make things happen.
- Commercially agile and comfortable working at pace, balancing speed, quality and fit-for-purpose delivery.
- A test-and-learn mindset, using evidence and experimentation to improve customer and business outcomes.
- Excellent communication and influencing skills, with the credibility to build relationships and align stakeholders at all levels.
Why Travelex?
To remain the world’s leading foreign exchange specialist, we are focused on making our customers’ lives simpler, more engaging and hassle free while they travel or move money abroad.
We promise to give them the freedom and peace of mind to explore the world, their way – enabling them to travel confidently because they know they have us to lean on.
Customer centricity and digital are at the heart of our business strategy.
Our commitment to innovation has never been greater, with the development of a number of digital-first, greenfield products and services.
And with the Travelex's resources, deep industry experience and leading brand we are inventing the future of FX, cross-border e-commerce, and international payments.
We are an equal opportunity employer and value diversity at our company.
We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
Founded in 1976, Travelex has grown to become one of the market leading specialist providers of foreign exchange products, solutions and services, operating across the entire value chain of the foreign exchange industry in more than 20 countries.
We have developed a growing network of over 900 ATMs and more than 1,100 stores in the some of the world’s top international airports and in major transport hubs, premium shopping malls, high street locations, supermarkets and city centres.
Travelex has built a growing online and mobile foreign exchange platform, and we also process and deliver foreign currency orders for major banks, travel agencies and hotels worldwide.
In addition, we source and distribute large quantities of foreign currency banknotes for customers on a wholesale basis - including for central banks and international financial institutions.
We also offer a range of remittance and international money transfer products around the world.
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Senior Digital Marketing Manager in Peterborough employer: Travelex Central Services
Travelex is an exceptional employer that prioritises customer-centricity and innovation, making it a dynamic place for a Senior Digital Marketing Manager to thrive. With a flexible hybrid work model in vibrant locations like Peterborough and London, employees benefit from a collaborative culture that fosters professional growth and creativity. The company offers competitive remuneration, opportunities for career advancement, and the chance to be part of a leading brand in the foreign exchange industry, driving meaningful change in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Travelex Central Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Travelex Central Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Travelex Central Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Digital Marketing Manager in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Travelex Central Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Travelex Central Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Travelex Central Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Travelex Central Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Travelex Central Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Travelex Central Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
