Lead Marketing Analyst

We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 1,000,000 active insurance policies, we protect builders, bakers, landlords and more than 1,200 other trades.

We’re a technology company as well as one that sells insurance. That means we build, we fail, we learn and we improve. Through our global social impact strategy, called 'The Big Dreams Project', we're working to help 10,000 small businesses start or grow by 2030.

As the Senior Manager of Marketing Analytics, you will be the strategic leader responsible for driving data analysis and actionable insights. This is a truly embedded role defined by deep ownership, keeping you tightly connected to targeting, creative, and our MarTech infrastructure. You will drive the next phase of data and analytics for marketing, elevating our measurement frameworks to unlock growth.

While this role is based in the UK, you will be dedicated to supporting our US business. To collaborate effectively with your transatlantic colleagues, you will need to work US hours (2pm – 10pm UK time) at various points throughout the week. You will operate with high autonomy in a high-pace, agile environment, owning the delivery of strategic insights. Your work will champion data literacy and best practices as part of a much broader data and analytics team.

As our Senior Manager, Marketing Analytics, you’ll:

• Lead and bring to life our unified measurement framework, pulling together MMM, MTA, and experiments to support informed spend decisions.
• Proactively deliver high-value analysis to directly influence marketing channel plans across email, SEO, paid channels, and more.
• Partner with Data Science and Data Engineering teams to operationalize complex models and features.
• Design, execute, and interpret A/B tests and multi-variate experiments to rigorously measure the causal impact of multi-channel strategies.
• Champion the usage of Google Analytics alongside internal site data to drive insights on site performance.
• Present strategic findings and actionable recommendations to cross-functional teams and executive-level stakeholders.

We’re looking for someone who is:

• Experienced as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a demonstrable track record of driving significant business value.
• Expert in SQL with a strong working knowledge of a statistical language (Python/R) for advanced analysis and modelling.
• Deeply knowledgeable in marketing analytics, including hands-on experience with attribution models (MMM and MTA) as well as LTV predictions.
• Proficient in marketing analytics systems (e.g., GA4, Salesforce) and data visualization tools like Looker or Tableau.
• An exceptional communicator able to translate complex statistical findings into clear, strategic narratives for executive audiences.
• Able to proactively challenge the status quo and influence decision-making at the senior leadership level.

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

What are the benefits of working at Simply Business:

• We offer a great work-life balance where workloads are manageable and everyone has the flexibility to work hybrid.
• On top of the 25 days annual leave (plus bank holidays), we offer the option to buy five more days of holiday with your flexible benefits.
• Our flexible parental leave allows you to approach an important time how you want - with six months full pay to the primary caregiver and four weeks full pay if you’re the secondary caregiver.
• Our life event leave is an extra days leave every two years for those big moments in your life like moving house or your birthday. And our long-serving employees get a two week paid sabbatical after five years of service, then four weeks off after ten years of service.
• Private medical insurance through BUPA, that covers any pre-existing condition is a core benefit. Plus a health cash plan that covers your everyday medical expenses.
• We offer a competitive salary based on your experience and the current market. Plus the potential to earn an annual bonus based on performance.

Simply Business is committed to providing equality and opportunities for all employees and candidates considering a career with us. We offer a workplace where colleagues are treated with respect and dignity. We don’t (and won’t) discriminate either directly or indirectly on the grounds of race, colour, religion, belief, political opinion, disability, nationality, ethnic origin, sex, sexual orientation or relationship status at any stage of the hiring process or during the course of your employment.

At Simply Business, we insure small businesses and enable big dreams. Not just for our customers, but for our people, our communities and our environment. We believe a world-class company culture is crucial to achieving our business goals as we make insurance more accessible to small business owners. We’re building a better way to buy small business insurance, and we’re using technology to get the job done. That includes developing cutting-edge data gathering and analysis capabilities; living and breathing testing and experimentation; and harnessing the many benefits of AI and other emerging technologies.

We’re a values-led business. Our people all have a part to play in building a culture that lives these values: learning, empowerment, authenticity, pioneering, and simplicity.