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- Tasks: Execute digital marketing strategies and engage audiences with compelling content.
- Company: Join a leading company that values diversity and innovation.
- Benefits: Enjoy competitive pay, flexible work options, and growth opportunities.
- Why this job: Make an impact in the digital marketing world while developing your skills.
- Qualifications: Experience in digital marketing and strong communication skills are a must.
- Other info: Collaborative environment with exciting projects and career advancement potential.
The predicted salary is between 28800 - 48000 £ per year.
Execute digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platform(s).
Develop an understanding of key performance indicators (KPIs) and other performance measurement methods to support optimization strategies and tests, drive efficient results, and enhance engagement, acquisition, and/or retention in support of the marketing strategy and business objectives.
Deploy digital marketing and paid advertising campaigns and/or social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals, and testing prior to launching.
For paid media and audience specialists, research daily and weekly media performance to recommend media optimization strategies and tests, including content, targeting and channel mix to drive efficient campaign results in support of the content marketing strategy and business objectives.
For email marketing specialists, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalization and/or Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy.
For social selling specialists, support the execution of comprehensive coaching programs, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team’s Salesforce and Seismic activation efforts and partnerships with other teams (e.g. Communications and Talent Acquisition) on their social media initiatives.
Leverage marketing technology tools to execute campaigns (e.g. Salesforce Marketing Cloud, LiveRamp, etc.) while serving as a secondary point-of-contact for external vendors (agencies, marketing technology vendors, etc.).
Participate in departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company.
Perform other duties as assigned.
Reliable and collaborative individual who can work effectively and positively with both internal departments and cross-functional teams.
Experience reporting out on campaign results and working with both analytical and creative teams.
Experience working with marketing technology and data.
Verbal and written communication skills.
Time and project management skills.
Bachelor's degree or equivalent experience.
Digital Marketing Experience, preferably in the relevant area of specialisation.
Digital Marketing Consultant employer: Travelers Canada
Contact Detail:
Travelers Canada Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Consultant
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing field, especially those who work at Travelers. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity beyond your CV.
✨Tip Number 3
Prepare for interviews by researching the latest trends in digital marketing. Be ready to discuss how you can apply these trends to enhance Travelers' marketing strategies and drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Travelers.
We think you need these skills to ace Digital Marketing Consultant
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Consultant role. Highlight your relevant experience with digital marketing strategies, KPIs, and any specific tools like Salesforce Marketing Cloud or LinkedIn Sales Navigator.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven engagement, acquisition, or retention in past roles. We love seeing numbers that tell a story!
Be Clear and Concise: Keep your writing straightforward and to the point. Avoid jargon unless it’s relevant to the role. We appreciate clarity, so make sure your application is easy to read and understand.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Travelers Canada
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest digital marketing trends and tools, especially those mentioned in the job description like Salesforce Marketing Cloud and LinkedIn Sales Navigator. Being able to discuss how you've used these tools in past roles will show your expertise and readiness for the position.
✨Understand KPIs Like a Pro
Familiarise yourself with key performance indicators relevant to digital marketing. Be prepared to discuss how you've measured success in previous campaigns and what strategies you implemented based on those metrics. This will demonstrate your analytical skills and ability to drive results.
✨Showcase Your Collaboration Skills
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve contributed to team projects, as this will resonate well with the interviewers.
✨Prepare Questions That Matter
Have a few insightful questions ready about the company's digital marketing strategy or their use of technology in campaigns. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
