Sales Team Performance Manager

The International Sales Performance Manager is a critical role in driving, supporting, and improving the performance of the Sales Teams, in revenue, margin, activity and accountability, through clear targeting and reporting of performance. It requires a professional, well‑designed, and systematic approach to Sales Management and hence to Sales Team activity. A "player‑manager" role is expected, at least initially, to drive the team and to demonstrate the benefits of a more rigorous approach to a team that already comprises experienced people, combining firmness and diplomacy in introducing new activities and disciplines. Confidence with a professional CRM (Salesforce) as a tool for management and reporting will also be essential. A key factor for success will be effective engagement with other stakeholders, including IT/Digital transformation, to optimise technology use and marketing for sales support and campaign activity.

Responsibilities

• Manage, support, and drive day‑to‑day Sales Team activity.
• Develop and support Sales planning to achieve agreed KPIs, producing clear forward Sales Plans for each Business Development Manager engaged in sales to agents, including overseas travel.
• Both individually and through the team, develop and grow current key accounts; also target and win new accounts capable of becoming key accounts.
• Design and implement a tiered account‑management regime, ensuring proportionate attention to different levels of account.
• Design, propose and implement professional monthly reporting, both in terms of quantitative achievement and supporting narrative and learnings.
• Carry out and document monthly 121 meetings, to track activity, agree future activities and coach as needed.
• Manage the Direct Sales team, ensuring optimal leads exploitation.
• Continually develop the Direct Sales process, working with IT (Digital Transformation) and Marketing to optimise the customer experience, leveraging technology as required.
• Input to group Sales Strategy, planning, budgeting and forecasting.
• Be an effective, proactive conduit and coach for structured and action‑oriented field sales feedback and learning into Executive management and the Marketing team.

Experience needed

• 2+ years of experience in a similar role, preferably in the education, travel, or tourism sectors.
• Track record in Sales Team Management, with an emphasis on professional, systematic Sales disciplines.
• Evidence of prior success in coaching and development of individuals, in office and in field.
• Experience in using, fully adopting, and developing CRM systems as a foundation discipline for Sales Management.
• Experience in using CRM (Salesforce ideally).
• Experience in managing remote‑located Sales team members.
• Evidence of effective internal stakeholder engagement in pursuit of role objectives.
• Confident in creating and delivering professional presentations and management reports to senior management.

This role is Hybrid in Central London – Salary £50,000.