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- Tasks: Lead PR strategies for exciting tourist boards and hotels, creating impactful media coverage.
- Company: Dynamic PR agency with a focus on travel and tourism.
- Benefits: Salary up to £40,000, flexible working, and opportunities for international travel.
- Why this job: Shape PR strategies and mentor junior talent while making a real impact in the travel industry.
- Qualifications: 5+ years in PR, strong communication skills, and experience managing teams.
- Other info: Collaborative culture with excellent career growth and travel opportunities.
The predicted salary is between 24000 - 40000 £ per year.
This role will be responsible for leading the strategy and delivery of PR activity for tourist boards, hotels and tourism. The successful candidate will be proactive, highly organised and able to work both autonomously and as part of a wider team to deliver impactful media coverage across print, digital and broadcast channels. The role includes responsibility for managing media relations, pitching, journalist hosting programmes and the delivery of PR events such as media lunches, experiential stunts and briefings. In addition, this role will have line management responsibility for a PR Executive, supporting their development and ensuring consistently high standards of delivery across all PR activity. The PR Account Manager will play a key role in shaping PR strategy, mentoring junior team members and ensuring client expectations are exceeded.
Responsibilities
- Responsible for developing and implementing the UK PR strategy - ensuring core activity is supported by new and innovative ideas.
- Develop and maintain strong relationships with key UK media contacts to secure consistent, positive coverage for clients.
- Running the UK press office - Identifying opportunities and pitching stories to UK media for multi-channel coverage, including leveraging assets and information provided by the client.
- Managing famIl programmes including collaboration with key partners to deliver strong results.
- Generating campaign ideas and managing them end to end, ensuring activity is integrated with marketing and trade plans.
- Establish strong relationships with key stakeholders including clients, partners and industry contact to establish long-term partnerships.
- Attend events on behalf of clients to build networks and become the 'go to' contact.
- Organise project related events from media breakfasts to hosting tables at awards.
- Provide monthly reports on coverage and activity to client Head Office and key stakeholders.
- Report hero coverage and flagship projects for internal newsletters and board reporting.
- Lead performance reviews with clients, providing insight-led recommendations to strengthen future PR strategy.
- Develop relationships with relevant Government Departments in London to create joint PR opportunities.
- Manage the PR budget on behalf of clients, ensuring strong financial oversight and value for money.
- Provide advice and respond to issues that could impact clients' reputations as holiday destinations.
- Line manage a PR Executive, including regular 1:1s, performance reviews and development planning.
- Support the professional growth of junior team members through coaching, mentoring and skills development.
- Oversee workload planning and prioritisation to ensure deadlines and quality standards are consistently met.
- Review and quality-check press materials, pitches and reports produced by the PR Executive.
- Support onboarding and training of new team members when required.
- Contribute to building a positive, collaborative and high-performing PR team culture.
- Travel to Australia and other destinations is an essential part of this role.
- Contribute to new business development through research, strategic thinking and creative ideas.
- Support and lead elements of RFP responses and pitch presentations where appropriate.
- Mentor junior team members involved in pitch preparation and delivery.
Requirements
- Minimum 5 years' experience in PR, including at least 2 years at PR Account Manager or Senior Account Executive level.
- Experience of line managing, mentoring or coaching junior team members.
- Proven ability to manage multiple priorities and deliver against deadlines.
- Strong written and verbal communication skills.
- Confident presentation and client-facing skills.
- Tenacious and solutions-focused, able to work autonomously.
- Proactive and driven to exceed client expectations and deliver outstanding results.
- Ability to travel in Europe and worldwide as required.
- Strong work ethic and collaborative team approach.
- IT skills including Microsoft Office, Canva and InShot.
- Experience managing and tracking budgets.
- Fluent written and spoken English.
Salary up to £40,000
Location: London and WFH (Two days in London)
Excellent opportunity to travel overseas
Hours: Monday to Friday, 9.00 to 5.30 (37.5-hour week) with flexible working patterns available.
Interested apply here now or email kelly@traveltraderecruitment.co.uk
PR Account Manager employer: Travel Trade Recruitment
Contact Detail:
Travel Trade Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and media coverage. This will not only demonstrate your experience but also give potential employers a taste of what you can bring to the table. Remember, visuals speak volumes!
✨Tip Number 3
Be proactive in your job search! Instead of just waiting for job postings, reach out directly to companies you admire. Express your interest in working with them and share how you can contribute to their PR efforts. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting PR roles waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace PR Account Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR Account Manager role. Highlight your relevant experience in managing media relations and delivering impactful PR strategies, as this will show us you understand what we're looking for.
Show Off Your Communication Skills: Since strong written and verbal communication skills are key for this role, use your application to demonstrate these abilities. Keep your language clear and engaging, and don’t forget to proofread for any sneaky typos!
Highlight Your Team Spirit: We love a collaborative approach! Make sure to mention any experiences where you've successfully worked in a team or mentored junior members. This will help us see how you can contribute to our positive PR team culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're proactive—just what we like to see!
How to prepare for a job interview at Travel Trade Recruitment
✨Know Your PR Stuff
Make sure you brush up on the latest trends in PR, especially within the tourism sector. Be ready to discuss innovative ideas you've implemented in past roles and how they could apply to the company's clients.
✨Showcase Your Media Connections
Prepare to talk about your existing relationships with key media contacts. Highlight specific examples of how these connections have led to successful coverage for previous clients, as this will demonstrate your value to the team.
✨Demonstrate Leadership Skills
Since this role involves line management, be prepared to share your experiences in mentoring or coaching junior team members. Discuss how you've supported their development and maintained high standards in PR activities.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and ability to manage multiple priorities. Think of examples where you've successfully navigated challenges in PR campaigns, particularly those involving tight deadlines or budget constraints.
