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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and drive growth for a well-established tour operator.
- Company: Join a vibrant travel company with a collaborative and supportive culture.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Why this job: Make a real impact in the travel industry while shaping brand strategy.
- Qualifications: Experience in marketing management, especially in digital channels and team leadership.
- Other info: Dynamic work environment with a focus on creativity and continuous learning.
The predicted salary is between 40000 - 50000 £ per year.
Marketing Manager needed for this well-established Tour Operator. This role leads the end-to-end marketing function, shaping the strategic direction of the brand while driving measurable commercial growth. It combines strategic ownership, digital expertise, and brand leadership ensuring all marketing activity aligns with business goals and delivers strong ROI. You will oversee integrated multi-channel campaigns, strengthen market positioning, and enhance customer acquisition and retention through data-driven decision-making. The role manages key partnerships, PR activity, digital performance, and the marketing budget, ensuring activity is insight-led, optimised, and commercially effective.
Key Responsibilities
- Strategic Ownership: Lead the development and execution of marketing strategies aligned to company and commercial goals. Collaborate with Sales and Product to influence pricing, forecasting, and wider commercial strategy. Proactively champion innovative marketing-led initiatives to generate revenue streams and maximise growth. Manage the marketing budget, ensuring efficient spend and clear ROI. Present performance insights to the SMT to support strategic planning and continuous improvement. Define digital priorities, KPIs and success measures to ensure campaigns deliver measurable commercial impact.
- Multi-Channel Campaign Management: Plan, execute and optimise fully integrated digital campaigns across PPC, SEO, email, social media, display and partnerships. Oversee publication of digital content and ensure consistent brand messaging across all channels. Collaborate with external digital agencies to deliver high-performing campaigns.
- Search, Paid Media & Website Performance: Manage and optimise paid media activity, including PPC and display advertising, ensuring strong ROI. Oversee SEO performance, including content optimisation and technical enhancements to drive organic search growth. Ensure the website is optimised for UX, mobile and conversion, working with developers and designers where needed.
- Content, Social & CRM: Oversee and develop content for web, blog and social media to support storytelling, engagement and SEO. Manage email marketing and CRM campaigns, including segmentation and personalisation. Support brand visibility through social media, organic content and digital partnerships.
- Performance Analysis & Reporting: Monitor, analyse and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, CRM reporting). Use data insights to continually optimise campaigns, improve ROI and influence wider commercial strategy. Identify trends, risks, and opportunities early, adapting activity to maximise ROI. Ensure all marketing activity is continually tested, refined, and improved based on evidence and commercial outcomes.
- Team Leadership & Development: Lead, mentor, and support a small team, providing feedback, coaching, and development opportunities. Set clear objectives and create an environment where creativity, innovation, and commercial thinking thrive. Champion a positive, inclusive team culture that encourages continuous learning and improvement. Foster strong collaboration with other departments to ensure cohesive, insight-driven activity.
Requirements
- Strong digital marketing skills.
- Proven experience in a marketing management role within the travel industry.
- Hands-on marketing experience across digital and offline channels, with a focus on performance and ROI.
- Excellent communication and negotiation skills, with confidence in representing the business externally.
- Experience leading and developing small teams.
- Strong analytical skills, with the ability to interpret data and make commercially sound decisions.
- Experience or a strong understanding of the Latin American tourism sector is ideal but not necessary.
The Details
The annual salary bracket for this role is £40,000 to £50,000 dependant on experience. Hybrid in South West London. This enables the team to be together for collaboration and support; there is a bright and vibrant atmosphere in our office and the team regularly socialise both at company events and informally. For the other days you are welcome to choose whether you work from the office or at home, currently the majority of the team choose to work from home on those days. The hours are 38.75 per week, predominantly Monday-Friday. Shifts during the week will be 9am - 5:30pm, with 45 minutes for lunch.
Interested please email or apply here now.
Marketing Manager employer: Travel Trade Recruitment
Contact Detail:
Travel Trade Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the travel industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, analytics, and any successful projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing efforts. Bring fresh ideas to the table that align with their goals. This shows you're proactive and genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing, campaign management, and any relevant achievements that align with the job description. We want to see how you can drive measurable growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've led successful marketing strategies and managed budgets effectively. Let us know what makes you tick!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Mention any tools you’ve used, like Google Analytics, and how you've used data to optimise campaigns. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Travel Trade Recruitment
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and ROI calculations. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in multi-channel campaigns. This will show that you understand the importance of insight-led marketing.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed marketing strategies that align with business goals. Think about specific initiatives you've championed that generated revenue or maximised growth. This will demonstrate your strategic ownership and leadership capabilities.
✨Familiarise Yourself with Digital Tools
Get comfortable with analytics tools like Google Analytics and Meta Ads Manager. Be ready to discuss how you've monitored and optimised campaign performance in the past. This will highlight your digital expertise and ability to make data-driven decisions.
✨Emphasise Team Leadership Skills
Think of examples where you've led and developed a team. Highlight how you've fostered a positive culture and encouraged creativity. This will show that you're not just a marketing whiz but also a great leader who can inspire others.
