Head Of Trade Sales in Peterborough

Established, reputable Tour Operator are seeking an experienced Head of Trade Sales to join their successful senior leadership team. The Head of Trade Sales will be responsible for driving the overall sales strategy for the company across the UK trade market. This includes leading and developing a team of three Business Development Managers, managing sales performance across all regions, providing strategic direction, and ensuring strong alignment between field activity, digital channels, product priorities, and wider business goals. The role holder will nurture key trade relationships, represent the brand at a senior level across the industry, and play a critical role in ensuring the company maintains and grows its position as a trusted long‑haul specialist.

Job Responsibilities:

• Lead, motivate and develop the team of three Business Development Managers.
• Establish KPIs and monitor performance to drive team and business growth.
• Oversee regional sales plans and ensure consistent high standards of delivery across all territories.
• Support BDMs during key meetings, events and supplier engagements as needed.
• Foster a collaborative high‑performance culture across the sales function.
• Develop and implement an annual sales strategy aligned with the company’s commercial priorities.
• Review and analyse sales performance data, identifying trends, challenges and opportunities for growth.
• Oversee trade sales and marketing budgets, working closely with the Senior Partnerships Manager to optimise spend and ensure activities align with strategy.
• Drive initiatives that grow market share, maximise revenue and enhance brand presence.
• Provide regular insights, reporting and recommendations to the Board of Directors.
• Be responsible for managing and maximising sales from national accounts.
• Negotiate commercial agreements, including commission levels, overrides and marketing spend.
• Lead strategic negotiations and discussions to strengthen long‑term trade partnerships.
• Support the team in initiating and nurturing relationships with travel agencies across the UK.
• Maintain deep understanding of the UK travel industry dynamics, competitor performance and commercial trends.
• Act as the conduit between the sales team and internal departments, feeding back market intelligence to product, marketing, commercial and operations teams.
• Plan and oversee trade events, roadshows, fam trips and conferences.
• Represent the company at key conferences, trade exhibitions and overseas educational trips.

Experience & Qualifications:

• We are seeking an experienced Head of Trade Sales or Head Of Sales from a Tour Operator background.
• Significant leadership experience within the travel industry, ideally within a tour operator or trade‑facing environment.
• Proven track record of managing a field‑based sales team and driving measurable sales growth.
• Strong commercial acumen with the ability to interpret data, identify opportunities and influence strategy.

Package:

• Very competitive salary (negotiable).
• Hybrid working – 3 days in office (Cambridge) and 2 days remote.
• Hours are 37.5 per week, Monday to Friday 9am‑5.30pm.
• Some travel required for industry events, agency meetings, conferences, training sessions and occasional overseas trips.
• Performance‑related bonus and annual company profit‑share bonus.
• Great discounts on your own holidays, plus generous friends and family discounts.
• 25 days holiday plus UK bank holidays.
• Standard Life Pension with enhanced employer contribution.
• Regular social events: Summer Party, Christmas Party, Quiz nights, brochure launches and a social fund for team‑building events.
• Supportive company culture that fosters teamwork and cross‑department collaboration.
• Inclusive and welcoming work environment.
• Free onsite parking.
• Annual Volunteer in your Community Day.

Interested? Please follow the instructions to apply by attaching your CV.