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For Companies At a Glance
- Tasks: Lead and optimise marketing campaigns while managing a team of four marketing executives.
- Company: Join a reputable London-based Tour Operator in the cruising and touring industry.
- Benefits: Enjoy a competitive salary, 25 days annual leave, and remote work options.
- Why this job: Be part of a dynamic team with a focus on creativity and growth in a vibrant industry.
- Qualifications: Minimum of 3 years experience in marketing, with strong leadership and strategic skills.
- Other info: Experience premium products through familiarisation trips and engage in a supportive company culture.
The predicted salary is between 42000 - 60000 £ per year.
Job Description
The role manages key partnerships, PR activity, digital performance, and the marketing budget, ensuring activity is insight‑led, optimised, and commercially effective.\\n\\nKey Responsibilities\\n\\nStrategic Ownership:\\n\\nLead the development and execution of marketing strategies aligned to company and commercial goals.\\nCollaborate with Sales and Product to influence pricing, forecasting, and wider commercial strategy.\\nProactively champion innovative marketing-led initiatives to generate revenue streams and maximise growth.\\nManage the marketing budget, ensuring efficient spend and clear ROI.\\nPresent performance insights to the SMT to support strategic planning and continuous improvement.\\nDefine digital priorities, KPIs and success measures to ensure campaigns deliver measurable commercial impact\\nDevelop and implement a comprehensive digital marketing strategy aligned with business and commercial goals.\\nMulti‑Channel Campaign Management\\nPlan, execute and optimise fully integrated digital campaigns across PPC, SEO, email, social media, display and partnerships.\\nOversee publication of digital content and ensure consistent brand messaging across all channels.\\nCollaborate with external digital agencies to deliver high‑performing campaigns.\\nSearch, Paid Media & Website Performance\\nManage and optimise paid media activity, including PPC and display advertising, ensuring strong ROI.\\nOversee SEO performance, including content optimisation and technical enhancements to drive organic search growth.\\nEnsure the website is optimised for UX, mobile and conversion, working with developers and designers where needed.\\nContent, Social & CRM\\nOversee and develop content for web, blog and social media to support storytelling, engagement and SEO.\\nManage email marketing and CRM campaigns, including segmentation and personalisation.\\nSupport brand visibility through social media, organic content and digital partnerships.\\nPerformance Analysis & Reporting\\nMonitor, analyse and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, CRM reporting).\\nUse data insights to continually optimise campaigns, improve ROI and influence wider commercial strategy.\\nIdentify trends, risks, and opportunities early, adapting activity to maximise ROI.\\nEnsure all marketing activity is continually tested, refined, and improved based on evidence and commercial outcomes.\\nTeam Leadership & Development\\nLead, mentor, and support a small team, providing feedback, coaching, and development opportunities.\\nSet clear objectives and create an environment where creativity, innovation, and commercial thinking thrive.\\nChampion a positive, inclusive team culture that encourages continuous learning and improvement.\\nFoster strong collaboration with other departments across to ensure cohesive, insight driven activity. \\n\\nStrong digital marketing skills\\n\\nProven experience in a marketing management role within the travel industry.\\nHands-on marketing experience across digital and offline channels, with a focus on performance and ROI.\\nExcellent communication and negotiation skills, with confidence in representing the business externally.\\nExperience leading and developing small teams.\\nStrong analytical skills, with the ability to interpret data and make commercially sound decisions.\\nExperience or a strong understanding of the Latin American tourism sector is ideal but not necessary. \\n\\nThe Details\\n\\nThe annual salary bracket for this role is £40,000 to £50,000 dependant on experience.\\n\\nHybrid in South West London\\n\\nThis enables the team to be together for collaboration and support; there is a bright and vibrant atmosphere in our office and the team regularly socialise both at company events and informally.
For the other days you are welcome to choose whether you work from the office or at home, currently the majority of the team choose to work from home on those days.\\n\\nThe hours are 38.75 per week, predominantly Monday-Friday. Shifts during the week will be 9am – 5:30pm, with 45 minutes for lunch.\\n\\nInterested please email (url removed) or apply here now
Marketing Manager employer: Travel Trade Recruitment Limited
Contact Detail:
Travel Trade Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network within the cruising and touring industry. Attend relevant events, trade shows, or webinars where you can meet professionals in the field. Building relationships with industry insiders can give you insights into job openings and recommendations.
✨Tip Number 2
Familiarise yourself with the latest trends in offline marketing specific to the travel sector. Understanding what works in print, TV, and events will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 3
Prepare to discuss your previous marketing campaigns in detail. Be ready to explain your role, the strategies you implemented, and the results achieved, especially focusing on ROI and how you managed budgets effectively.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlight your ability to delegate tasks and develop team members, as this is crucial for the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in offline marketing and people management. Use specific examples from your previous roles that demonstrate your ability to manage campaigns and teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the cruising/touring industry and how your skills align with the responsibilities of the Marketing Manager role. Mention your understanding of the AB1 demographic audience and provide examples of successful marketing strategies you've implemented.
Showcase Your Achievements: When detailing your work experience, focus on quantifiable achievements. For instance, mention how you improved ROI on past campaigns or successfully managed a marketing budget. This will help demonstrate your commercial acumen.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Travel Trade Recruitment Limited
✨Showcase Your Offline Marketing Expertise
Make sure to highlight your experience in offline marketing during the interview. Discuss specific campaigns you've managed, focusing on how they contributed to brand growth and ROI. This will demonstrate your understanding of the industry and your ability to tailor strategies effectively.
✨Demonstrate Leadership Skills
As a Marketing Manager, you'll be managing a team of executives. Be prepared to discuss your leadership style and provide examples of how you've successfully developed and motivated your team in previous roles. This will show that you can handle the responsibilities of the position.
✨Prepare for Budget Management Questions
Since the role involves managing budgets and tracking marketing spend, be ready to discuss your experience with budget management. Share examples of how you've optimised spending in past campaigns and the impact it had on overall performance.
✨Understand the Company and Its Market
Research the tour operator and its target audience before the interview. Familiarise yourself with their brand, values, and recent marketing initiatives. This knowledge will allow you to tailor your responses and demonstrate your genuine interest in the company and the cruising/touring market.
