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- Tasks: Join a dynamic team to create engaging digital marketing campaigns and manage social media channels.
- Company: A luxury tour operator in Surrey, dedicated to providing exceptional travel experiences.
- Benefits: Enjoy excellent holiday benefits and a competitive salary of up to £30,000.
- Why this job: Immerse yourself in a creative role that impacts travel marketing and connects with diverse audiences.
- Qualifications: Proactive attitude, strong writing skills, and familiarity with social media and marketing tools.
- Other info: Office-based in Surrey; perfect for those looking to kickstart their marketing career.
The predicted salary is between 24000 - 42000 £ per year.
My client, a luxury tour operator based in Surrey, is seeking a Marketing Executive to join them. They are looking for a proactive and dynamic team player, full of creative ideas, and with a can-do attitude. You must be happy to roll up your sleeves and thoroughly immerse yourself in this exciting role and help, when required, with all aspects of the business.
To create smart, compelling customer and travel trade focused digital marketing campaigns that support both strategic, tactical marketing and sales initiatives of the business.
Key Roles:- Websites: Write compelling website content, including hotel, destination information and blog updates. Ensure the website content is up to date, including offers. Maintain our booking engine with sign-ups and offers. With the existing marketing team, develop new content strategies focusing on defined segments of the travel marketplace to enhance user journey and increase SEO/search relevance. Use Google Analytics to better understand user journeys on our website and to help improve page performance. A knowledge of Umbraco CMS is an advantage but not necessary.
- Social Media: Take ownership of all social media channels. Develop, implement, and maintain a strong presence on Facebook, Twitter, Instagram, and other relevant platforms for both direct and trade audiences. Support our Agents closed user groups on Facebook. Respond to messages and requests from all social channels. Create monthly activity reports for all social media platforms. Facebook Ads knowledge an advantage.
- Agency and Client Support: Support the trade sales team with a variety of content. Distribute brochures, posters, fact sheets, and digital assets to agent partners and direct clients. Create and distribute marketing offers. When necessary, create agent adverts. Create personalised offers for agent partners.
- Email Marketing: Work with the existing marketing team to develop, implement, and manage email marketing campaigns. Write and configure engaging email campaigns for both trade and direct audiences. Monitor success of campaigns and make recommendations to improve. Control consumer and trade databases in line with GDPR regulations.
- Copy Writing: Write engaging copy for print advertising campaigns, trade sales team, and agent partners.
- Computer Skills Required: A good knowledge of Microsoft Office products with greater attention on Word and Excel. Adobe InDesign, Illustrator, and Photoshop would be an advantage. An understanding of web CMS.
Office based in Surrey. Salary up to £30,000. Excellent holiday benefits.
Interested? Please apply here or email (url removed).
Marketing Executive/Social Media employer: Travel Trade Recruitment Limited
Contact Detail:
Travel Trade Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive/Social Media
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and social media, especially within the travel industry. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of your previous work related to social media campaigns or content creation. This can be a great conversation starter and will highlight your hands-on experience.
✨Tip Number 3
Network with professionals in the travel and marketing sectors. Attend relevant events or join online forums to connect with others who might provide insights or even referrals for the position.
✨Tip Number 4
Brush up on your Google Analytics skills. Being able to discuss how you would use data to improve user journeys and campaign performance will set you apart from other candidates.
We think you need these skills to ace Marketing Executive/Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and social media. Emphasise any previous roles where you created digital marketing campaigns or managed social media channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and proactive attitude. Mention specific examples of how you've successfully engaged audiences through social media or digital content.
Showcase Your Skills: In your application, clearly outline your skills in copywriting, email marketing, and using tools like Google Analytics. If you have experience with Adobe Creative Suite or CMS platforms, be sure to include that as well.
Demonstrate Your Passion: Express your enthusiasm for the travel industry and your desire to contribute to the company's success. Share any personal experiences or insights that relate to the role and the company’s mission.
How to prepare for a job interview at Travel Trade Recruitment Limited
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare examples of past campaigns or projects where you demonstrated innovative thinking. Be ready to discuss how you can bring fresh ideas to the table for their digital marketing strategies.
✨Know Your Platforms
Familiarise yourself with the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for marketing. Be prepared to discuss your experience with Facebook Ads and how you would manage their social media presence.
✨Demonstrate Analytical Skills
Since the role involves using Google Analytics, brush up on your analytical skills. Be ready to explain how you would use data to improve user journeys and campaign performance. Mention any relevant experience you have with analytics tools.
✨Prepare for Copywriting Questions
Copywriting is a significant part of this role. Bring samples of your writing, whether it's website content, social media posts, or email campaigns. Be prepared to discuss your writing process and how you tailor your copy for different audiences.
