PR Account Manager in London

This role will be responsible for leading the strategy and delivery of PR activity for tourist boards, hotels and tourism. The successful candidate will be proactive, highly organised and able to work both autonomously and as part of a wider team to deliver impactful media coverage across print, digital and broadcast channels.

The role includes responsibility for managing media relations, pitching, journalist hosting programmes and the delivery of PR events such as media lunches, experiential stunts and briefings. In addition, this role will have line management responsibility for a PR Executive, supporting their development and ensuring consistently high standards of delivery across all PR activity.

The PR Account Manager will play a key role in shaping PR strategy, mentoring junior team members and ensuring client expectations are exceeded. Responsibilities include:

• Developing and implementing the UK PR strategy - ensuring core activity is supported by new and innovative ideas.
• Developing and maintaining strong relationships with key UK media contacts to secure consistent, positive coverage for clients.
• Running the UK press office - identifying opportunities and pitching stories to UK media for multi-channel coverage.
• Managing famil programmes including collaboration with key partners to deliver strong results.
• Generating campaign ideas and managing them end to end, ensuring activity is integrated with marketing and trade plans.
• Establishing strong relationships with key stakeholders including clients, partners and industry contacts to establish long-term partnerships.
• Attending events on behalf of clients to build networks and become the 'go to' contact.
• Organising project related events from media breakfasts to hosting tables at awards.
• Providing monthly reports on coverage and activity to client Head Office and key stakeholders.
• Leading performance reviews with clients, providing insight-led recommendations to strengthen future PR strategy.
• Developing relationships with relevant Government Departments in London to create joint PR opportunities.
• Managing the PR budget on behalf of clients, ensuring strong financial oversight and value for money.
• Providing advice and responding to issues that could impact clients' reputations as holiday destinations.
• Line managing a PR Executive, including regular 1:1s, performance reviews and development planning.
• Supporting the professional growth of junior team members through coaching, mentoring and skills development.
• Overseeing workload planning and prioritisation to ensure deadlines and quality standards are consistently met.
• Reviewing and quality-checking press materials, pitches and reports produced by the PR Executive.
• Supporting onboarding and training of new team members when required.
• Contributing to building a positive, collaborative and high-performing PR team culture.
• Travel to Australia and other destinations is an essential part of this role.
• Contributing to new business development through research, strategic thinking and creative ideas.
• Supporting and leading elements of RFP responses and pitch presentations where appropriate.
• Mentoring junior team members involved in pitch preparation and delivery.

Requirements:

• Minimum 5 years' experience in PR, including at least 2 years at PR Account Manager or Senior Account Executive level.
• Experience of line managing, mentoring or coaching junior team members.
• Proven ability to manage multiple priorities and deliver against deadlines.
• Strong written and verbal communication skills.
• Confident presentation and client-facing skills.
• Tenacious and solutions-focused, able to work autonomously.
• Proactive and driven to exceed client expectations and deliver outstanding results.
• Ability to travel in Europe and worldwide as required.
• Strong work ethic and collaborative team approach.
• IT skills including Microsoft Office, Canva and InShot.
• Experience managing and tracking budgets.
• Fluent written and spoken English.

Salary up to £40,000. Location: London and WFH (Two days in London). Excellent opportunity to travel overseas. Hours: Monday to Friday, 9.00 to 5.30 (37.5-hour week) with flexible working patterns available.

Interested? Apply here now or email.