Sales and Marketing Golf Specialist in City of London

Part Marketer? Part Salesperson? Part Golf Addict? Tick all 3 boxes and keen to blend your travel background and passion for Golf? It is time to tee off! We are working with an award-winning London based Tour Operator, who are looking for a Marketing and Sales Golf Holiday Specialist to drive their sales of bespoke, tailor-made golf holidays that clients will be talking about long after the final putt drops, whilst also negotiating favourable terms with hotels, golf courses and related suppliers.

This role combines consultative B2C sales, supplier negotiation, and hands-on digital marketing, including social media advertising to generate leads and support sales activity. You will design personalised golf travel experiences, generate demand through paid and organic social channels, and maximise revenue, margin, and supplier marketing contributions.

The role:

• Sales: Sell tailor-made golf holiday packages to UK and international clients.
• Create end-to-end itineraries including accommodation, tee times, transfers, car hire, equipment hire, and additional experiences.
• Manage sales enquiries from initial contact through to booking confirmation.
• Encourage repeat bookings and long-term client relationships.
• Upsell and cross-sell holiday enhancements to maximise booking value and margin.
• Deliver a high-quality, consultative sales experience aligned to premium golf travel expectations.
• Support sales by confirming bookings and checking costs.

Supplier Negotiation & Commercial Management:

• Negotiate green fees, hotel rates, allocations, and value-added inclusions.
• Build and maintain strong relationships with golf courses, resorts, hotels, and destination partners.
• Secure competitive net rates to support profitable sales.
• Negotiate cooperative marketing contributions and commercial funds from suppliers.
• Track and manage supplier agreements, ensuring consistent service delivery.

Marketing:

• Plan and execute social media advertising campaigns to generate golf holiday sales leads.
• Manage paid activity across platforms such as Meta (Facebook/Instagram), LinkedIn, and relevant golf or travel channels.
• Use social media to promote destinations, offers, seasonal campaigns, and exclusive deals.
• Monitor campaign performance, including lead quality, conversion rates, and ROI.
• Work with suppliers to activate supplier-funded social media campaigns using negotiated marketing funds.
• Contribute destination and product knowledge to marketing content and campaigns.
• Support email marketing, promotions, and website content related to golf holidays.
• Identify new destinations, products, and partnership opportunities.

The person:

• Proven experience in sales within golf travel, leisure travel, or tailor-made holidays.
• Strong understanding of golf destinations and the golf traveller profile.
• Demonstrated experience negotiating rates with hotels, golf courses, or travel suppliers.
• Experience supporting or running social media advertising campaigns.
• Target-driven with a strong commercial mindset.
• Excellent communication, sales, and relationship-building skills.
• Strong maths skills and experience with foreign exchange.
• Experience working with hotel and supplier contracts.
• Willingness to travel and represent the company at events in the UK and abroad (e.g. supplier dinners and IGTM).
• Full UK driving licence and willingness to drive abroad.

The Package:

• Hybrid or remote working options.
• Competitive basic salary + excellent commission opportunities (based on sales, marketing, commercial agreements).
• Familiarisation (FAM) trips.
• Travel and golf discounts.
• Contributory pension scheme.
• Travel insurance.
• Eye tests.
• Early care vouchers.
• Season ticket loans.
• Cycle to work scheme.

Interested? Please click APPLY below or contact.