Head of Social, PR & Influencer Marketing

Do you have extensive background in Social, PR, Communications & Influencer Marketing?
Do you have experience working withing the Travel & Tourism Industry, along with working with the US Market? We have the role for you!
We are excited to be working with niche and growing Tour Operator who bring destinations to life, offering guests special insider access to landmarks, museums, bars and restaurants that they simply wouldn't discover on their own.
They are looking for a Head of Social, PR & Influencer to join their growing team!
You will own the companies earned demand - their social channels and social-native content, community, PR and communications, and influencer - across all of their brands. Your core focus is social media, content creation, community and channel management: capturing attention at the top of the funnel and following it through to revenue wherever possible.
Key Responsibilities:
Social channels, content & community
Own and manage our social channels - Instagram, Facebook and TikTok today (including TikTok Shop and commerce-enabled creator mechanisms) - and expand into the right emerging platforms.
Create standout social-native content that captures cultural attention and earns reach, produced to the brand standard.
Repurpose and cut our YouTube content (owned by Content & Organic Growth) for the social feeds, and feed social-native assets into paid social with Performance.
Grow and lead our community , building an engaged, loyal audience around the brand.
PR & earned media
Own PR and earned media as a channel - the earned narrative that campaigns feed and amplify.
Protect the brand's reputation across all public channels, and act as a key reputational and communications advisor to executive leadership - including in high-stakes and crisis windows.
Influencer, creators & revenue
Own the influencer and creator ecosystem - the relationships, partnerships and pipeline - from first contact through to activation.
Partner closely with Affiliate & Partnerships to convert creators and third-party partners into reve...