Select which cookies you accept Head of Social, PR and Brand Communications Head of Social, PR [...]

We\’re looking for an experienced and forward‑thinking Head of Social, PR and Brand Communications to lead our brand‑driving activity and shape how we show up across social media, PR and earned channels. This pivotal role drives awareness, advocacy and consideration among both guests and property owners, delivering impact‑driven campaigns across paid, earned and owned channels while ensuring Travel Chapter remains discoverable and trusted in an ever‑changing digital landscape.

Social Media and Community

• Develop and deliver a best‑in‑class social strategy that grows reach, engagement and conversion, with a strong focus on discoverability and storytelling.
• Oversee always‑on and campaign activity, community management and social care, working closely with Creative, CRM and Performance teams.
• Build and nurture partnerships with influencers and creators who align with our values, scaling authentic and effective user‑generated content.

PR and Earned Media

• Lead consumer and B2B PR activity to deliver high‑impact coverage that enhances brand awareness and supports owner acquisition.
• Create compelling stories, thought leadership and proactive media engagement.
• Manage press office activity, media relationships and spokesperson preparation.

Reputation Management

• Partner with Legal, Customer and Operations teams to manage brand reputation and issue response.
• Maintain playbooks and support spokesperson readiness for emerging issues or crisis situations.

Brand Strategy and Campaigns

• Work with our in‑house creative studio, media partners and agencies to deliver integrated brand campaigns across social, PR, AV, audio, OOH, partnerships and sponsorships.
• Write clear creative briefs, lead ideation and testing, and ensure all assets reinforce distinctive and consistent brand cues.

Search and Discoverability

• Collaborate with SEO and Performance teams to ensure PR, social and brand activity strengthen key signals such as EEAT, backlinks and visibility across AI‑driven and social search platforms.

Measurement and Insight

• Define and report on brand health and effectiveness, including awareness, consideration, preference, sentiment, share of voice and brand lift.
• Track impact across PR, social and search visibility, and use insight to refine strategy and investment.

Qualifications

• Proven experience leading brand, social or PR strategy within a consumer brand, ideally in travel, hospitality or e‑commerce.
• Strong understanding of the changing discovery landscape, including SEO, social search and AI‑driven tools.
• Demonstrable success in large‑scale, integrated brand campaigns from concept through to measurement.
• A track record in delivering impactful press coverage and building lasting media relationships.
• Exceptional written and verbal communication skills, with experience in spokesperson development and reputation management.
• Experience managing teams and agencies, with clear accountability for budgets and performance.
• Established network of journalist and influencer contacts across consumer and trade media.
• Experience working in multi‑brand or fast‑growing environments.
• Proven ability to link brand campaigns to commercial impact through econometrics, brand lift or share‑of‑search metrics.

Benefits

• Competitive salary.
• Hybrid working (2‑3 days a week in Bideford) with remote options for the right candidate.
• 25 days holiday plus bank holidays (with option to buy additional days).
• Company pension scheme.
• Discounted holidays across our portfolio.
• A supportive, collaborative culture with opportunities to develop and grow.

Your Next Chapter starts here. If you\’re ready to shape how one of the UK\’s most trusted travel brands connects with its audiences, we\’d love to hear from you.

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