At a Glance
- Tasks: Lead social, PR, and brand strategies to enhance engagement and storytelling.
- Company: Join Travel Chapter, a certified B Corp passionate about unforgettable holiday experiences.
- Benefits: Enjoy hybrid working, 25 days holiday, and discounted holidays across our portfolio.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of a trusted travel brand and make a real impact.
- Qualifications: Proven experience in brand strategy, strong communication skills, and media relationships.
The predicted salary is between 36000 - 60000 £ per year.
Head of Social, PR and Brand Communications
Location: Hybrid – 2 to 3 days per week in our Bideford office (North Devon), with flexibility for remote working for the right candidate
Reports to: Chief Marketing Officer
About Travel Chapter
At Travel Chapter, we’re passionate about creating unforgettable holiday experiences and making holiday letting more rewarding for our owners. Our flagship brand, holidaycottages.co.uk, is one of the UK’s leading holiday letting agencies, representing over 15,000 properties on behalf of more than 13,000 owners.
As a certified B Corp, we’re proud to balance purpose with profit – striving to have a positive impact on people, places and the planet. With strong national reach, local expertise and a focus on doing the right thing, we’re continuing to grow and evolve as a trusted name in UK travel.
Key Responsibilities
- Develop and deliver a best-in-class social strategy that grows reach, engagement and conversion, with a strong focus on discoverability and storytelling.
- Oversee always-on and campaign activity, community management and social care, working closely with Creative, CRM and Performance teams.
- Build and nurture partnerships with influencers and creators who align with our values, scaling authentic and effective user-generated content.
PR and Earned Media
- Lead consumer and B2B PR activity to deliver high-impact coverage that enhances brand awareness and supports owner acquisition.
- Create compelling stories, thought leadership and proactive media engagement.
- Manage press office activity, media relationships and spokesperson preparation.
- Partner with Legal, Customer and Operations teams to manage brand reputation and issues response.
- Maintain playbooks and support spokesperson readiness for emerging issues or crisis situations.
Brand Strategy and Campaigns
- Work with our in-house creative studio, media partners and agencies to deliver integrated brand campaigns across social, PR, AV, audio, OOH, partnerships and sponsorships.
- Write clear creative briefs, lead ideation and testing, and ensure all assets reinforce distinctive and consistent brand cues.
Search and Discoverability
- Collaborate with SEO and Performance teams to ensure PR, social and brand activity strengthen key signals such as EEAT, backlinks and visibility across AI-driven and social search platforms.
Measurement and Insight
- Define and report on brand health and effectiveness, including awareness, consideration, preference, sentiment, share of voice and brand lift.
- Track impact across PR, social and search visibility, and use insight to refine strategy and investment.
Skills and Experience
- Proven experience leading brand, social or PR strategy within a consumer brand, ideally in travel, hospitality or e-commerce.
- Strong understanding of the changing discovery landscape, including SEO, social search and AI-driven tools.
- Demonstrable success in large-scale, integrated brand campaigns from concept through to measurement.
- A track record in delivering impactful press coverage and building lasting media relationships.
- Exceptional written and verbal communication skills, with experience in spokesperson development and reputation management.
- Experience managing teams and agencies, with clear accountability for budgets and performance.
- Established network of journalist and influencer contacts across consumer and trade media.
- Experience working in multi-brand or fast-growing environments.
- Proven ability to link brand campaigns to commercial impact through econometrics, brand lift or share-of-search metrics.
What We Offer
- Hybrid working (2–3 days per week in Bideford), with remote working considered for the right candidate
- 25 days holiday plus bank holidays (with the option to buy additional days)
- Company pension scheme
- Discounted holidays across our portfolio
- A supportive, collaborative culture with opportunities to develop and grow
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Travel Arrangements
Your Next Chapter starts here.
If you’re ready to shape how one of the UK’s most trusted travel brands connects with its audiences, we’d love to hear from you.
Head of Social, PR and Brand Communications in Northam employer: Travel Chapter
At Travel Chapter, we pride ourselves on being an exceptional employer, offering a hybrid working model that promotes work-life balance while fostering a supportive and collaborative culture. With a commitment to employee growth, we provide ample opportunities for professional development, alongside generous benefits such as 25 days of holiday, a company pension scheme, and discounted holidays across our portfolio. Located in the picturesque North Devon, our B Corp certification reflects our dedication to making a positive impact on people and the planet, making us an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social, PR and Brand Communications in Northam
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Travel Chapter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Travel Chapter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Travel Chapter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Travel Chapter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social, PR and Brand Communications in Northam
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Travel Chapter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Travel Chapter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Travel Chapter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Travel Chapter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Travel Chapter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Travel Chapter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
