Head of Social, PR and Brand Communications

Head of Social, PR and Brand Communications

Location: Hybrid – 2 to 3 days per week in our Bideford office (North Devon), with flexibility for remote working for the right candidate

Reports to: Chief Marketing Officer

About Travel Chapter

At Travel Chapter, we’re passionate about creating unforgettable holiday experiences and making holiday letting more rewarding for our owners. Our flagship brand, holidaycottages.co.uk, is one of the UK’s leading holiday letting agencies, representing over 15,000 properties on behalf of more than 13,000 owners.

As a certified B Corp, we’re proud to balance purpose with profit – striving to have a positive impact on people, places and the planet. With strong national reach, local expertise and a focus on doing the right thing, we’re continuing to grow and evolve as a trusted name in UK travel.

Key Responsibilities

• Develop and deliver a best-in-class social strategy that grows reach, engagement and conversion, with a strong focus on discoverability and storytelling.
• Oversee always-on and campaign activity, community management and social care, working closely with Creative, CRM and Performance teams.
• Build and nurture partnerships with influencers and creators who align with our values, scaling authentic and effective user-generated content.

PR and Earned Media

• Lead consumer and B2B PR activity to deliver high-impact coverage that enhances brand awareness and supports owner acquisition.
• Create compelling stories, thought leadership and proactive media engagement.
• Manage press office activity, media relationships and spokesperson preparation.
• Partner with Legal, Customer and Operations teams to manage brand reputation and issues response.
• Maintain playbooks and support spokesperson readiness for emerging issues or crisis situations.

Brand Strategy and Campaigns

• Work with our in-house creative studio, media partners and agencies to deliver integrated brand campaigns across social, PR, AV, audio, OOH, partnerships and sponsorships.
• Write clear creative briefs, lead ideation and testing, and ensure all assets reinforce distinctive and consistent brand cues.

Search and Discoverability

• Collaborate with SEO and Performance teams to ensure PR, social and brand activity strengthen key signals such as EEAT, backlinks and visibility across AI-driven and social search platforms.

Measurement and Insight

• Define and report on brand health and effectiveness, including awareness, consideration, preference, sentiment, share of voice and brand lift.
• Track impact across PR, social and search visibility, and use insight to refine strategy and investment.

Skills and Experience

• Proven experience leading brand, social or PR strategy within a consumer brand, ideally in travel, hospitality or e-commerce.
• Strong understanding of the changing discovery landscape, including SEO, social search and AI-driven tools.
• Demonstrable success in large-scale, integrated brand campaigns from concept through to measurement.
• A track record in delivering impactful press coverage and building lasting media relationships.
• Exceptional written and verbal communication skills, with experience in spokesperson development and reputation management.
• Experience managing teams and agencies, with clear accountability for budgets and performance.
• Established network of journalist and influencer contacts across consumer and trade media.
• Experience working in multi-brand or fast-growing environments.
• Proven ability to link brand campaigns to commercial impact through econometrics, brand lift or share-of-search metrics.

What We Offer

• Hybrid working (2–3 days per week in Bideford), with remote working considered for the right candidate
• 25 days holiday plus bank holidays (with the option to buy additional days)
• Company pension scheme
• Discounted holidays across our portfolio
• A supportive, collaborative culture with opportunities to develop and grow

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industries: Travel Arrangements

Your Next Chapter starts here.

If you’re ready to shape how one of the UK’s most trusted travel brands connects with its audiences, we’d love to hear from you.

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