Product Marketing Manager

Overview

Senior Product Marketing Manager to support growth of TransUnion’s Identity & Fraud Solutions in new & existing vertical markets through key go‑to‑market strategies. Lead new product launches, positioning, competitive analysis, collateral, sales tools, and content to achieve revenue objectives.

Day to Day

• Lead go‑to‑market strategy for new product launches and initiatives with Product, Sales & Marketing teams ensuring readiness to sell and achieve revenue objectives, focusing on sales engagement tools and strategy development.
• Set product marketing objectives for portfolio areas aligned to key business objectives.
• Act as product portfolio subject matter expert with deep understanding of products, features, personas, market drivers, trends, and competitive insight.
• Conduct market research to reinforce positioning and GTM strategies.
• Present to senior stakeholders, demonstrate products and run training sessions/demos for internal audiences.
• Develop compelling, quantifiable value propositions and product messaging for GTM activities across multiple portfolios.
• Deliver relevant, tailored enablement and client‑facing content (value stories, case studies, sales materials, tools, competitive insights).
• Track key performance indicators to monitor and enhance product marketing effectiveness, data‑driven plans.

Essential Skills & Experience

• Content creation and copywriting
• Collaboration
• Problem solving and strategic thinking
• Analytical / research skills
• Creativity
• Experience in Credit and/or Marketing Solutions industries advantageous
• 5+ years in a product marketing or marketing role
• Fraud & ID Industry Marketing/ Product Marketing qualifications preferred

Benefits

• 26 days annual leave + bank holidays (increasing with service)
• Global paid wellness days off + a bonus day off to celebrate your birthday
• Generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
• Private health care + access to mindfulness tools and wellbeing programs
• Access to diversity forums and communities

Flexibility

Hybrid role: virtual and in‑person at assigned TU office location minimum two days a week. Inclusive and flexible policies support work‑life balance. Part‑time or flexible arrangements discussed upon application.