AI Product Marketing Intern (3-6 months) in London

The Opportunity

Transreport builds technology that makes travel more accessible. Our flagship product, Passenger Assistance, lets disabled and older passengers request support for their rail journeys - through an app, online, or via chat — so they arrive at the station confident that help will be there. On the other side, train operators and frontline staff use our platform to coordinate that support in real time. It is used every day across the UK rail network, has facilitated over 10 million assistance requests, and serves more than 1 million users. We are a Series A company, recognised with a King's Award for Innovation and backed by the Department for Transport. Passenger Assistance is a mature, proven product with strong commercial momentum.

The opportunity now is to build the content and storytelling engine that helps our sales team scale — so the right people understand what the product does, why it matters, and how to champion it internally. This role is for someone who wants to own that challenge. You will get deep into the product, understand how it works from a user's perspective, and turn that understanding into content that moves sales conversations forward. The content you create — explainer videos, product walkthroughs, leave-behind assets — will be used directly in live sales conversations with train operators and procurement leads. When those clients return to their own organisations to make the case internally, your work is what travels with them. We use AI tools to produce great content at pace. No agency. No large creative budget. An AI-first mindset and a high bar for output quality.

Tasks

• Get deep into Passenger Assistance — navigate it, use it, understand the journeys that real passengers and rail staff experience.
• Produce explainer videos that communicate what the product does at a high level, clearly and without jargon.
• Record product walkthroughs of the key flows — the passenger booking experience, the staff app, the daily jobs view — so prospective clients can understand the product without a live demo.
• Create leave-behind assets that a sales champion can share with their leadership team without Transreport in the room.
• Work closely with the Product and Commercial team to understand what is landing, what is missing, and what to prioritise next.
• Use AI-first tools for video, voiceover, design, and copy — you choose the tools, we care about the output.
• Iterate based on feedback from real sales conversations.

What Success Looks Like

By the end of the engagement, you will have delivered:

• A suite of explainer and walkthrough videos the sales team uses in live conversations.
• Leave-behind assets that clients share internally and use to advocate for the product.
• A visual and tonal language for Passenger Assistance content that others can build on.

We assess the work on three things: clarity (does it explain the product simply and accurately?), emotional resonance (does it make the audience care?), and utility (does the sales team reach for it?).

Requirements

What We're Looking For

You do not need every one of these. The strongest candidates will recognise themselves in most of them.

Traits

• A natural storyteller. You can take a complex product workflow and make it feel simple and human.
• Curious about technology. You want to understand how the product works so you can explain it better than anyone else.
• Scrappy and self-directed. You form a view, make something, and show people. You do not wait for a perfect brief.
• Output-obsessed. You care whether the content actually landed — whether it got shared, whether it moved the conversation.
• Empathetic. Passenger Assistance serves disabled and older passengers. The best content will hold the human story alongside the product story.

Skills

Some combination of:

• Producing video content — explainers, walkthroughs, screen recordings. You know how to make something watchable through scripting, pacing, editing, or AI-assisted voiceover.
• Writing clearly and with a point of view. Sharp, purposeful copy that earns attention.
• Translating B2B SaaS products for non-technical audiences — you can watch a workflow and immediately think about how to explain it to someone encountering it for the first time.
• Fluency with AI content tools — generative video, image, copy, design. You use them to raise quality and move faster.
• A basic visual sensibility — you know what looks credible and you care about that distinction.

Must have

• A portfolio or examples of content you have made — videos, decks, explainers. Show us how you tell a story.
• Ability to work autonomously and take ownership from brief to finished asset.
• Strong written communication — scripting and structuring content is a core part of the role.
• Comfort with ambiguity — the brief will evolve and you adapt with it.

Nice to have

• Experience with product marketing, GTM content, or sales enablement — even in a freelance or side project context.
• Familiarity with B2B SaaS products and buyer journeys.
• Evidence of shipping under pressure and iterating quickly on feedback.

We care more about what you have made than where you studied or what your job title has been.

How We Work

At Transreport, we value:

• Ownership over hierarchy
• Clarity over unnecessary process
• Impact over activity

You will work alongside the Product team and report into the commercial function, with autonomy over how you work and accountability for what you deliver.