At a Glance
- Tasks: Lead marketing campaigns and drive growth for Transport Friendly Society.
- Company: Join a dynamic team at a leading mutual organisation.
- Benefits: Competitive salary, pension contributions, life assurance, and private medical cover.
- Other info: Enjoy hybrid working with opportunities for career growth and collaboration.
- Why this job: Make a real impact while developing your marketing skills in a supportive environment.
- Qualifications: Hands-on marketing experience and strong project management skills required.
The predicted salary is between 50000 - 55000 £ per year.
- Salary
- £50,000 to £55,000, dependent on experience
- Working pattern
Normally three days each week in the London office, with flexibility around business needs, campaigns and events
To lead Transport Friendly Society's marketing and growth activity, turning the Business Plan into a focused programme of campaigns, communications, digital activity and stakeholder engagement that delivers measurable and sustainable growth while supporting good member outcomes.
The role will also provide marketing and member insight to support product development and product changes.
- Main role and duties
- Marketing and growth planning
- Translate the Business Plan into annual and quarterly priorities, with a campaign calendar and delivery plan.
- Recommend priorities based on member need, opportunity, return, budget and capacity.
- Bring pace, structure and accountability to delivery.
- Campaign delivery and performance
- Lead integrated campaigns from brief through approval, production, launch, follow-up and review.
- Coordinate direct mail, email, website, social media, workplace channels and Development activity.
- Set clear measures and report on applications, APIV, conversion, cost, retention and other key outcomes.
- Use results to improve future activity and stop work that is not delivering value.
- Digital, data and insight
- Improve email, segmentation, website journeys and digital lead generation.
- Represent marketing requirements in website, mailing-list, CRM, portal and related technology projects.
- Use member, product, employer and regional insight to improve targeting and decisions.
- Provide marketing, customer and market insight to support product development and refinement.
- Support launches and changes through audience definition, proposition development, testing, communications and launch planning.
- Work with the Chief Executive, Compliance, Operations and advisers so activity is evidence-led, deliverable and consistent with member needs and regulatory requirements.
- Development, stakeholder and brand support
- Support employer access, workplace activity, lead follow-up and regional growth.
- Support stakeholder engagement with employers, transport-sector organisations and appropriate partners.
- Maintain the TFS brand and tone of voice across member communications.
- People, suppliers and governance
- Manage and develop the Marketing Assistant.
- Brief and manage designers, printers, mailing providers and other suppliers.
- Build Compliance and Consumer Duty review into planning from the outset.
- Work constructively across the Society and invest time in productive relationships.
Skills and experience
- Broad, hands-on marketing experience with substantial personal ownership.
- Evidence of delivering integrated campaigns and measurable commercial, acquisition, retention or engagement outcomes.
- Strong project and campaign management, including budgets, dependencies, deadlines and approvals.
- Commercial confidence and the ability to interpret results and recommend action.
- Strong collaboration, relationship-building and constructive challenge.
- Experience of managing or developing a colleague, supplier or agency.
- Highly desirable
- A recognised professional marketing qualification, such as the CIM Professional Diploma in Marketing, Chartered Marketer status or an equivalent qualification.
- Experience in financial services, insurance, a mutual, membership organisation or another regulated environment.
- Experience of supporting product development, proposition work and product launches.
- Practical knowledge of marketing automation, CRM segmentation and website conversion.
- Personal approach
- Results focused, with proper regard to quality and member outcomes.
- Creative and full of ideas, while able to prioritise and complete work.
- Practical, organised and comfortable with modest budgets and a small team.
- Warm, straightforward and collaborative.
- Ambitious to build a visible record of meaningful results.
Package and benefits
- Competitive salary of £50,000 to £55,000, dependent on experience.
- Employer pension contributions matching employee contributions up to 10% after three months' service.
- Life assurance of four times annual salary after three months' continuous service.
- Income protection cover of up to 75% of annual basic salary after three months' continuous service.
- Private medical cover from commencement of employment.
- Subsidised travel to and from the office, up to London Zone 9.
- Hybrid working, normally three days each week in the London office.
This job description is not exhaustive and may be reviewed as the Society's plans and priorities develop.
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Marketing & Growth Manager employer: Transport Friendly Society Ltd
Transport Friendly Society is an exceptional employer, offering a competitive salary and a comprehensive benefits package that includes generous pension contributions, life assurance, and private medical cover. With a strong focus on employee growth and a collaborative work culture, the role of Marketing & Growth Manager provides the opportunity to lead impactful campaigns in a supportive environment, all while enjoying the flexibility of hybrid working in vibrant London.
Contact Details:
Transport Friendly Society Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Growth Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Transport Friendly Society Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Transport Friendly Society Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Transport Friendly Society Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Transport Friendly Society Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Growth Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Transport Friendly Society Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Transport Friendly Society Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Transport Friendly Society Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Transport Friendly Society Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Transport Friendly Society Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Transport Friendly Society Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
