Head of Brand Marketing - Pontypridd, South Wales

Salary: Salary of up to £70,000.00 per annum depending on skills and experience.

Basis: Full time

Please note: this position is only available to candidates employed within Transport for Wales. If you are not eligible to apply for this position, your application will not be considered.

Equal Opportunities

At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone's different and has their own perspective so we're building a diverse team that mirrors the communities we serve. Through this we're determined to be one of Wales' leading inclusive employers. We're creating an inclusive transport network that everyone in Wales can be proud of.

Who we are

At Transport for Wales, we're on a mission to transform transport in Wales and make it fit for the future, whether that's rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we're all facing. We're an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we've made to the people of Wales to build a sustainable transport network that meets their needs.

Role responsibilities

• Responsible for strategic planning and implementation of Transport for Wales (TfW) brand and brand response campaigns, delivering impactful integrated campaigns that grow our market share through increased journeys and modal shift.
• Accountable for the strategic development of impactful and distinctive multi-channel and full-funnel Brand campaigns, by working with Transport for Wales (TfW) brand campaign agency to deliver step-change demand for the brand to achieve brand KPIs and revenue targets across all modes.
• Support Sales and Marketing Director through the development and delivery of brand campaigns that achieve our revenue targets and growth KPIs to deliver the overarching marketing strategy.
• Lead a team to build distinctive ownable assets across all formats and channels by shaping and directing external agency partnerships and internal content teams to fast-track best-in-class campaigns and content that meet business objectives and drive revenue.
• Coach and guide the Brand Manager to establish an internal design studio to include copywriting that will streamline the marketing briefing process, increase consistency of output and drive down agency costs.

Who we're looking for

• Educated to degree level or equivalent qualification in brand/marketing and/or relevant experience.
• Demonstrable experience in brand strategy, rebranding and migration.
• A deep understanding of brand development, creative strategy, and customer engagement.
• A track record of delivering impactful brand campaigns and experiences.

Welsh Language Skills

The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role. Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.

Next steps

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.

Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful. This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible. Please note, we reserve the right to close this vacancy early if we receive sufficient applications.