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- Tasks: Lead content strategy and optimise user experience across digital platforms.
- Company: Transport for Wales, a diverse and inclusive employer.
- Benefits: Support for Welsh language skills and personal development opportunities.
- Why this job: Make a real impact on digital experiences that serve the community.
- Qualifications: Degree in communications, marketing, or relevant experience required.
- Other info: Join a dynamic team with a focus on innovation and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Recruitment and Talent Advisor at Transport for Wales | Expert in Talent Sourcing and Candidate Nurturing
At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales\’ leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.
Role responsibilities
The Content Manager is accountable for overseeing the entire on-site experience, serving as the business\’s key stakeholder for all things related to content, SEO, and UI/UX. This role requires the development of a strategic roadmap that enhances organic visibility, improves user experience, and drives continuous conversion rate optimisation. They will lead a team to deliver a frictionless, high-performing digital experience that maximises traffic and on-site revenue.
- Work in conjunction with the Head of Performance and CRM to develop and execute a comprehensive content strategy across all digital platforms (website, apps, etc.), ensuring an intuitive and engaging user experience for our target segments that drives conversions and achieves business objectives.
- Continuously optimise content for conversion, utilising A/B testing, user feedback, and data-driven insights to improve KPIs related to customer actions and revenue generation.
- Work in conjunction with the Head of Performance and CRM to create and evolve the overarching SEO strategy, ensuring all content is optimised for search engines to increase organic visibility, traffic, and discoverability across all digital channels.
- Research, develop, and implement an innovative approach to AI optimisation within content creation, distribution, and personalisation to enhance user experience and content effectiveness.
Who we’re looking for
- Degree qualified in a relevant area such as communications, marketing, journalism or have equivalent experience.
- Experience of producing engaging strategic and externally facing digital content across multiple channels.
- Experience of influencing and managing relationships with a range of internal and external stakeholders.
Welsh Language Skills
The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.
Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.
Next steps
Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.
Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.
This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.
Please note, we reserve the right to close this vacancy early if we receive sufficient applications.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Rail Transportation
Newport, Wales, United Kingdom 2 weeks ago
Bridgend, Wales, United Kingdom 21 hours ago
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Content Manager | Rheolwr Cynnwys employer: Transport for Wales
Contact Detail:
Transport for Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager | Rheolwr Cynnwys
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you're applying for a content manager role. Use our website to showcase your projects and make it easy for potential employers to see what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values, especially around diversity and inclusion, which is super important at Transport for Wales.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company. Don't forget to apply through our website for the best chance!
We think you need these skills to ace Content Manager | Rheolwr Cynnwys
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Manager role. Highlight your experience in content strategy, SEO, and user experience, as these are key areas for us at Transport for Wales.
Showcase Your Creativity: We love innovative ideas! When writing your application, don’t hesitate to share examples of engaging content you’ve created or strategies you’ve implemented that improved user experience or conversion rates.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your skills and achievements quickly. We appreciate clarity!
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Transport for Wales
✨Know Your Content Inside Out
Make sure you’re well-versed in the latest trends in content management, SEO, and UI/UX. Familiarise yourself with Transport for Wales' digital platforms and think about how you can enhance user experience and drive conversions.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing a comprehensive content strategy. Think about examples from your past experiences where you’ve successfully improved organic visibility or user engagement, and be ready to share those insights.
✨Demonstrate Your Data Savvy
Be prepared to talk about how you use data-driven insights to optimise content. Bring examples of A/B testing or user feedback you've implemented in previous roles to illustrate your ability to improve KPIs.
✨Engage with Inclusivity
Since Transport for Wales values diversity, be ready to discuss how you can contribute to an inclusive team environment. Share any experiences you have in working with diverse groups or how you’ve adapted content for different audiences.
