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- Tasks: Analyse marketing data to drive revenue growth and support strategic initiatives.
- Company: Join Transport for Wales, a leader in rail transportation with a commitment to innovation.
- Benefits: Full-time role with opportunities for personal development and a supportive work environment.
- Why this job: Make a real impact on marketing strategies while developing your analytical skills.
- Qualifications: Experience in analysis, strong attention to detail, and effective communication skills.
- Other info: Welsh language skills are a plus, but not essential; we support your learning journey.
The predicted salary is between 30000 - 50000 £ per year.
The Commercial Analyst Marketing supports the Marketing Team, Commercial Insight Manager and Head of Commercial Insight and Analytics through analysing and forecasting the impact of TfW’s marketing activity, aiding Transport for Wales’s understanding of drivers of demand and revenue through analysis of weekly marketing revenue contribution and performance across the TfW network and beyond.
Responsibilities include but are not limited to the following:
- Manage and provide analysis, reporting and insight that supports delivery of the Marketing Strategy, making recommendations for revenue growth initiatives to enable marketing contribution target to be met.
- Develop and maintain comprehensive reports and dashboards that highlight key metrics and insights for the marketing team and key stakeholders to track against targets and KPIs.
- Perform detailed analysis and provide insight across various marketing channel data sources, including website analytics and CRM platform to inform strategy and track against channel and revenue targets.
- Design and conduct hypothesis testing using a range of statistical methods to support specific claims about consumer behaviour, market trends, or the effectiveness of marketing strategies.
- Utilise marketing research and customer profiling, working with the Insights Manager and Research Manager to optimise and deliver improvement in campaign effectiveness to drive commercial advantage.
Who we’re looking for:
- Demonstrable experience in an analytical role
- High attention to detail
- Ability to communicate effectively with management
- Experience presenting complex information in an easy-to-understand manner and translate into reports/presentations to tight deadlines
- Ability and motivation to develop a detailed understanding of the TfW network and drivers of business success
Welsh Language Skills:
The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role. Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.
Next steps:
Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details. Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful. This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible. Please note, we reserve the right to close this vacancy early if we receive sufficient applications. Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.
Cyfle Cyfartal
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Analyst
Industries: Rail Transportation
Referrals increase your chances of interviewing at Transport for Wales by 2x.
This description is intended to reflect the responsibilities and qualifications for the role; other duties may be assigned as required by the business.
Commercial Analyst - Marketing | Dadansoddwr Masnachol employer: Transport for Wales
Contact Detail:
Transport for Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Analyst - Marketing | Dadansoddwr Masnachol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Transport for Wales. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Prepare for interviews by practising common questions related to commercial analysis and marketing. We recommend using the STAR method to structure your answers – it helps you showcase your skills effectively!
✨Tip Number 3
Show off your analytical skills during interviews! Bring examples of reports or dashboards you've created in the past. This will demonstrate your ability to provide valuable insights, just like the role requires.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Commercial Analyst - Marketing | Dadansoddwr Masnachol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Analyst role. Highlight your analytical experience and any relevant marketing insights you've gained. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role at Transport for Wales and how you can contribute to our marketing strategy. Keep it engaging and personal.
Showcase Your Analytical Skills: In your application, be sure to showcase your analytical skills. Mention specific tools or methods you've used in the past to analyse data and make recommendations. We love numbers and insights!
Apply Early!: Don’t wait until the last minute to submit your application. We encourage you to apply as early as possible through our website. This way, you’ll have a better chance of standing out before the deadline!
How to prepare for a job interview at Transport for Wales
✨Know Your Numbers
As a Commercial Analyst, you'll be expected to handle data like a pro. Brush up on your analytical skills and be ready to discuss specific metrics from your past experiences. Think about how you can present complex data in a simple way – this will show your ability to communicate effectively with management.
✨Research Transport for Wales
Familiarise yourself with Transport for Wales and their marketing strategies. Understand their key performance indicators (KPIs) and how they measure success. This knowledge will not only help you answer questions but also allow you to ask insightful ones, showing your genuine interest in the role.
✨Prepare for Hypothesis Testing Questions
Since the role involves designing and conducting hypothesis testing, be prepared to discuss your experience with statistical methods. Think of examples where you've used these techniques to inform marketing strategies or consumer behaviour insights. This will demonstrate your analytical prowess.
✨Showcase Your Attention to Detail
Attention to detail is crucial for this role. Bring examples of reports or dashboards you've created that highlight key metrics. Be ready to explain how your attention to detail has positively impacted your previous work, especially in meeting tight deadlines.